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#CIJE2012
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• Rayos X
• Es importante?
• Por que hablamos?
• Hubs
• Como se propaga el revuelo?
• El mundo es un pañuelo,
cierto?
• Productos contagiosos?
• Acelerando el contagio
• Siembre y cultive
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Tesis 1:
Los Mercados son Conversaciones.
Tesis 2:
Los mercados consisten
de seres humanos,
no de sectores demográficos
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19%
14%
33%
35%
0 minutos
1-60 minutos
60-79 minutos
180+ minutos
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En Centro América [promedio]
1. Google.com 2. Facebook 3. YouTube 4. Windows Live 5. Yahoo!
6. Twitter 7. Google Panama 8. Wikipedia 9. Blogspot 10. “Prensa”.com
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94%
87%
78%
75%
72%
66%
61%
59%
32%
Revisar email
Buscar
Investigar productos
Leer noticias
pasar el tiempo
comprar un producto
Redes sociales
buscar informacion de "como hacer"
Calificar productos o servicios
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≠
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WOMMA
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WO
MM
A
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Source: Forrester. 2010.
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Source: NOP World
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Source: Mckinsey/Thompson Lightstone
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WOM WOM
1a Mano 2a Mano
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$ 30% de los Reviews negativos sobre productos, vienen de personas que nunca compraron. Esto es Revuelo de 2a mano.
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http://bit.ly/smdsv1
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Un conjunto de Personas
Intereses Comunes
Se comunican entre ellos
Comparten Información
Crecen personal y
grupalmente.
Defienden una causa
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http://www.flickr.com/photos/greenpeace_chile/5302982657/
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This one got me the most. I read the dates and was like, "Holy cow, I was born the same year." Then I read the death date. Woah. One month ago exactly and all her family and friends were walking the race in her memory.
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Tesis 12:
No hay secretos.
El mercado en red sabe más
que las empresas
acerca de sus propios productos.
Y ya sea que las noticias
sean buenas o malas,
se las comunican a todo el mundo
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