company presentation africon gmbh

Company Presentation 2016

africon – Your business to Africa

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africon

A consulting company with sole focus on the African continent.

© africon GmbH 2016

WHO ISafricon?

A hands on consulting team with extensive african experience

ESTABLISHED

2010SOLE FOCUS AREA KEY BENEFITS

Reduction in costsReduction in timeReduction in risk

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africon

Our clients are multinationals and SME from all over theworld seeking a market strategy for Africa.


More than

40 clientsin 5 years

REINER HP NETZSCH“africon has got a local presence in Nigeria ensuring reliable data along the whole project timeline.”(Hugh Bonfield, VP Sales EMEA)

“Due to the real hands on approach locally we could perfectly verify the data we had collected earlier.”(Alexander Boss, Director Africa)

“The introduction to key distributing companies in Nigeria and Kenyawas key to our success in Africa.” (Matthias Lehnert, Export Manager Africa)

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Why africon

The long term Africa experience will ensure immediate results and ensurediscussion with relevant stakeholder in Africa.


Key success factors

Local contacts

Local presence

Africa experience

Network of experts

Hands on approach

EXPERIENCEMore than

17 yearsof experience in business with Africa.

OFFICES

NigeriaKenyaGhana

CONTACTS HANDS ON

From day one we work hands on.

More than

300 Top-levelcontacts in African countries.


Machinery / Industrial goods / Food processing• Market research for leading producer of paint assembly plants / chocolate machinery • Market analysis on the potential for packaging machines• Market analysis and strategy for medical devices in Sub-Sahara Africa• Business development packaging machines• Overall Africa strategy for grinding and milling machines for the steel industryIT / Financial services• Market entry strategy for a mobile payment platform• Africa strategy review for a global cards and payment company• Market sizing, market strategy and identification for a global ATM company• Market research and business development for cheque truncation solutions•Cross boarder bill payment market sizing• Market entry for mobile applications for financial services• Market entry strategy for an online bank• Market analysis and business development for high end server

Projects in Africa

Our footprint in Africa leaves a trail of success. Till today we havehelped more than 35 clients with their Africa strategy.

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Steel / Water / PVC pipes / Services• Analysis on the East African medical market with focus on hospitals •Africa strategy for a plastic pipe and sanitary business• Identification of M&A targets for a large piping company• Project management for a dried mango production in East Africa• Market analysis and business development for a leading trade fair service provider• Workshop doing business in Africa• Overall Africa strategy for a steel company

Consumer goods / FMCG• Analysis on FMCG distributing companies in Nigeria• Analysing the Nigerian consumer market for a global silicones supplier• Identification of M&A targets for a retailing company in India• Market sizing for consumer batteries in West Africa• Developing a consumer market strategy for razor blades in Africa• Identification of local manufacturing companies in Nigeria

Executed projects

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Our services

The services of africon include first stage analysis on African markets,market assessment in detail and managing African markets.


Stage I:Market Research

Stage II:Market assessment and strategy

Stage III:Market management

Key

elements

Market landscape Market sizing HR management

Macroeconomic indicators Legal and regulation Business trip

Market prioritization model Pricing strategy Opportunities identification

Top market identification Go to market strategy Local business development

Key trends Product and pricing analysis Local project management

Competitive analysis Local administration

Channel identification

Sample Deliverables

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Marc Zander (German)Managing Partner / CEO17 years of Africa experience6 years of consulting experienceKey Areas: Payment, Industrial Equipment, IT

Sonja Mattfeld (German)Partner / Regional Director East Africa14 years of Africa experience4 years of consulting experienceKey Areas: Industrial Plants, Infrastructure

Patricia Bingoto-Maeder (Congolese)Project Manager8 years of international experience6 years of consulting experienceKey Areas: Automotive, Consumer, FMCG

Cédrick Lukusa (Congolese)Project Manager3 Years of international experience5 year of consulting experienceKey Areas: Financial Systems, Finance, Industrial Plants

Emmanuel Agha (Nigerian)Project Manager3 years of international experience10 years of consulting experienceKey Areas: Logistics, Payment, Software, IT

Thairu Gichuhi (Kenyan)Consultant2 years of international experience10 years of consulting experienceKey Areas: Finance, Real estate, Marketing

Joyce Treptow (German)Business Analyst4 years of international experience2 years of consulting experienceKey Areas: HR, Marketing, Banking

Lena Schwoerer (German)Consultant6 year of Africa experience2 year of consulting experienceKey Areas: Energy, Consumer Goods

Erik Deitersen (German)Consultant4 years of Africa experience3 year of consulting experienceKey Areas: Automotive, Finance, Market Research

Julius Timgum (Cameroonian)Business Analyst4 years of Africa experience1 year of consulting experienceKey Areas: Infrastructure, Healthcare

africon - Team

The team of africon consists of very experiencedpersonnel with long term experience in the African market.


Customer reference – Netzsch

Netzsch was able to establish successful distribution business to Nigeria and Kenya after the selection of reliable partners locally.

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Customer situation Deliverables africon Project scope

•No experience and knowledge in Africa

•New sales director for the region

• Existing business in SA and North Africa

• Challenge to analyse key market in Sub-Sahara Africa

• Lack of reliable partner

•Overview of key markets in Africa and selection of key growth markets

• Introduction to key accounts and key implementation partner (distributors)

• Set up and support during market entry (logistics, legal, customs etc.)

• Various business trips to Nigeria and Kenya

• 5 team members

• 20 expert interviews

• 24 weeks in total

• 20 partner interviews

• 2 workshops with local implementation partner

• 2 joint business trip

Questions?Please do not hesitate to contact us:

Germany Nigeria UAE

africon GmbH africon office africonDorfstr. 34 231, Ikorodu Road Torch Tower40629 Düsseldorf Ilupeju, 100525

Lagos Dubai+49-211-7817-9960 +234-(0)-12904554 +971-56-3709134

mail: [email protected] mail: [email protected] mail: [email protected]