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The Unibind Business Opportunity

1. Who is Unibind

2. The market for Unibind products

3. Characteristics of this Unibind market

The Business Opportunity

Unibind is a worldwide operating brand since 1979

for the presentation of printed documents and photos

through bundling and personalization.

The drive behind the brand is the Peleman family.

1. Who is Unibind

1939 Foundation of the company Peleman in Puurs1976 Flooded factory: owned by Guido and Carla Peleman1979 Foundation of Unibind Limited Cyprus

Development of the 1st patented Unibind products

1985 Introduction of the Unibind 45

1986 Building of the first plant in Rijksweg Puurs

1988 Building of the pyramid

1993 Development of the SteelCover

1. Who is Unibind

1997 Start in the group of Brigitte Peleman

1998 Foundation Peleman Industries Inc. Alpharetta USA

1999 Start in the group of Esmeralda Peleman

2006 Introduction of PhotoBook

2010 Development of CaseMaking systems

2012 Introduction of The UniCover System

2013 Introduction of The UniFoilPrinter

2014 Start of the Unibind Grant Program

1. Who is Unibind

More than 600.000 machines sold worldwideMore than 1.100.000.000 covers sold worldwide

Present in more than 100 countries

Specialised HQ in Belgium, Cyprus, China and USA

Production and warehouse of 17.500 m2 or 175.000 sq ft. Daily production capacity of 1.000.000 UniCover Flex and 120.000 UniCover Hard & PhotoBooks

1. Who is Unibind

The crisis 2008 – 2013 has changed our society.

People expect instant response and result People like to touch and feel important documents People print in limited quantities People like personalized documents POD needs personalized hard covers in full color Number of SME’s is increasing More importance for environmental considerations

It is the DNA of Unibind to produce and sell

instantaneous solutions for important documents

in limited quantities with a personalized touch

1. Who is Unibind

Office RetailOffice & Photo

Book applications

Unibind LimitedCyprus

UMCUnibind Manufacturing Ltd.

Cyprus

PBEPeleman Industries nv

Belgium

PAMPeleman Industries Inc.

USA

1. Who is Unibind

1. Who is Unibind

2. The market for Unibind products

3. Characteristics of this Unibind market

The Business Opportunity

The market for Unibind products is any environment where the quality presentation of printed documents is needed. Unibind goes to 3 main markets:

1. The End-user, who will use the Unibind products to present his project in the best possible way. 2. The Service Suppliers for printed documents, who will use the Unibind products to make more money. 3. The Retail, who offers Unibind products, which are matured to be requested by the end-user spontaneously.

2. The Market for Unibind products

The decision of buying and using the Unibind product can be taken by these two persons: The assistant who is preparing the documents:

the products must be easy to use, fast and reliable The decision maker (CEO, mrkt or sales manager, ...)

They must present their documents professionally

to improve their image,

to boost their results,

to accelerate their career.

2.1 The Market of the End-user

In our new digital world many presentations are done on a laptop or a tablet.

After the presentation of the project on the screen, it is important to leave the images printed and bound with the customer-prospect to defend the project in absence of the concerned manager.

With the Unibind bound documents

the message will be present during the discussions,

even if the sales person is physically absent.

2.1 The Market of the End-user

This market segment of End-users is driven by

image (professional look)

time saving and

ease of use

Other important drivers are also:

networking

prestige

honour

service

2.1 The Market of the End-user

End-user customers are identified in 4 groups

A - SME Service Companies

B - Large Companies

C - Government

D - Education and Training

2.1 The Market of the End-user

A. SME Companies selling services: accountancy and auditors

consultancy and marketing

engineering and designers

real estate, building constructors, architects

notaries and lawyers

financial and insurance agencies

hospitals

2.1 The Market of the End-user

B. Large Companies who sell products:

Production companies and wholesalers

Distribution companies

Importers of products and systems,

Medical companies

2.1 The Market of the End-user

C. The Government: PR departments of the head of state and ministers,

ministries: defence, interior affairs, justice,

economy, education, foreign affairs and

the foreign embassies,

the local administrations like provinces, regions,

cities and villages,

the semi-governmental organizations like:

public transport, post services, etc.

2.1 The Market of the End-user

D. Education and Training:

schools and teachers

universities and professors

training centres

research centres etc.

2.1 The Market of the End-user

It is extremely important that the first contact with these

companies is initiated with the responsible person for

Sales & marketing

or Communication

Never establish a meeting with the purchase manager,

who evaluates on price and not on utility and prestige.

2.1 The Market of the End-user

The list of applications is nearly unlimited.

Through the highly qualified Unibind presentation

every printed document will increase in importance.

2.1 The Market of the End-user

APPLICATIONS

Company Presentations Customer Files Graphs/Plans / Charts Lectures Papers

Financial Reports Market Analysis Statistics/Charts Book Repairs

Year End Reports Catalogues Inspection Reports Books

Inventory Lists Projects Presentation Installation Manuals Limited Editions

Budgets Offers Proposals Technical Manuals Magazines

Procedures Sales Contracts Instruction Manuals Archiving

Legal Documents Sales Presentations Service Manuals School Books

Agreements Contracts Sales Quotations Training Manuals Seminar Brochures

Directories Price Lists Newsletters Student Courses

Employee Handbook Product Descriptions Property Photographs Thesis

2.1 The Market of the End-user

The Service suppliers for printed documents will use the Unibind products

to make more money to increase their business

This category makes a business out of printing and finishing of documents for customers.

The core targets of this segment are copy shops in the street, in the superstore,

in the library, in the college, in the hotels, etc. digital printing service centres in-house printers of major companies.

2.2 The Market of Service Suppliers

The market of the Retail

This market requires very special products with

Special design

Special materials

Special packaging

with cross-border price and delivery agreements.

2.3 The Market of the Retail

Local retail chains of supermarkets can be approached

with local conditions.

The deals with the international chains like Kodak, Fuji,

Walgreens, CVS, DM, etc. must be guided and

coordinated from the headquarters of Unibind.

These products are not presented in this presentation

2.3 The Market of the Retail

1. Who is Unibind

2. The market for Unibind products

3. Characteristics of this Unibind market

The Business Opportunity

1. All Unibind products protected by patents

2. Unibind products are a niche product

3. Unibind and his competitors, both with history

3. Characteristics of the market

A patent protects the quality of a product

A patent protects for 20 years in every country

where the patent is granted

All the Unibind products are patented in nearly all

economic important countries

3.1 Unibind Patents

The Unibind Commitment

Unibind prevent competitors from using the same

technological qualities through worldwide patents.

The Distributor Commitment

The Unibind customer will keep on ordering Unibind

covers as long as the Unibind distributor gives a good

service to the Unibind customer.

3.1 Unibind Patents

1. All Unibind products protected by patents

2. Unibind products are a niche product

3. Unibind and his competitors, both with history

3. Characteristics of the market

The Unibind products for

binding and personalizing of documents and photos

are perceived as “niche-products” in the office and digital

printing market

A niche product can only be successful if it is

protected by patents

distributed in a very large geographical market

3.2 Unibind poduct = niche product

A niche product means that the Unibind products are not the talk of every day people can do business without such a system

Negative:Few spontaneous requests from prospects

Positive:A customer will not search for another supplier

It is difficult to make a customer but it is also difficult to lose the customer

if the service is correct

3.2 Unibind poduct = niche product

1. All Unibind products protected by patents

2. Unibind products are a niche product

3. Unibind and his competitors, both with history

3. Characteristics of the market

The Strategy of Unibind isto improve the presentation of the documents of the user through binding.

Through this Strategy Unibind has no competition in the office.

For Unibind the binding process is a resourceto improve the message of the user

The colleagues in the world market are no competitionbecause they focus on binding of documents, the binding process is their goal.

3.3 Unibind and its competitors

The worldwide patents of the qualities of the products

have placed Unibind in a unique position,

by eliminating nearly all immediate competition.

Covers with hot-melt glue: in the mid-80 < 20 producers

today Powis FastBack, CoverBind and some

locals

Plastic rings and wire binding producers are

GBC, Renz, Esselte, Wire-O and some locals

3.3 Unibind and its competitors