cerveza hoffmann

7/24/2019 Cerveza Hoffmann

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RESUMEN EJECUTIVON&'()*+ '-*'(+ (' '() -*'-+*+/0 -+*+ /*'(+* +4 M'*+0 0'

4+( C'*6'+( A*)'(+/+4'( P*'&. E4 -*0&) / '4 &+4

+*'( '4 /*'( ('* C'*6'+ :+// ;&'

0/+/ '4 '*+0 )+/) + /6'4 4+4 /+/+4, 4+

-(


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'/)*+( >&' '4 +() '/ '()' ( )' +&'/) '/ &/ 37 2.

P'* +&/ +( '()+( &= -* 0'&' '/ /&'()* -+(, 4+ &' 4+ '*6'+ (' + +/+0 &/ 4&+*, 0/0'

(' '?-+/0' *++( + 4+ +-+*/ 0' +*+( 0' -*0&/

+*)'(+/+4.

S'/ 0+)( 0' 4+ ACECI +(+/ 0' -*0&)*'( 0' '*6'+

0' C4'Q 4+ -*/-+4 -++ '/ '4 '*+0 /+/+4 '( CCU,

>&' )&6 &/+ -+*)-+/ 0' 7$,1 0&*+/)' 211. D')*(, / &/

15,%, (' '/&'/)*+ 4+ &4)/+/+4


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B&( I/&' '4 /(& 0' '*6'+ +4+/' 4( 2. 44/'( 0'')4)*( -+*+ 213. E/ 0')+44', 4+ /(&4)*+ -*/()+ >&' '4

'*+0 4+)/+'*+/ ()*+* &/ *''/) 0' 33 '/)*'

21 = 21%, -&4(+0 '(-'+4'/)' -* B*+(4.

P'(' + >&' 4+ '*6'+ '( &/ '*+0 >&' -*0&' $5 44/'( 0'

4)*( +4 +, C4' 66 &/ 6'*0+0'* /-4 -* & )'-

+ +/( 0' 4+ 6+*'0+0 )- L+'* R&&' 0'()++* >&' 0'(0' 4+ &' 6'/0'/ (&( -*0&)( '/

&'( -*0&)*'(

#*((, M'()*+, D'4 P&'*), S), C+-)+4, R))+'*,

$


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C4/(, S+4&' *'-*'('/)+/ 4+( *

'*6''*+( '/ 4+ -*0&/ ))+4 /+/+4, 0&*+/)' '4 -'*0

'/'*+() 0' 211, 4+( -*)+/'( 0' '*6'+( 44'+*/ +

USW 33 44/'( '/ C4', -*6'/'/)'( -*/-+4'/)' 0'(0' 4(

'*+0( 0' MG?, E()+0( U/0( = A*'/)/+3.

P'* '4 '*+0 '( -)()+, 0'&' '4 (''/) 6'/'

-**'(+/0 + )+(+( 0'4 35 +-*?+0+'/)', ('/0 '4 0'

+=* +4+ '/ /&'()* -+( = +-()+/0 -* 44'+* + )+(+( 0'

*''/) (&-'**'( +4 1

PRODUCTON&'()* -*=') 0' '-*'/0'/) * '*6''*, '/+*

'/ &/+ -*'*+ ')+-+ / &/+ (4+ 6+*'0+0 0' '*6'+ 4+ P+4'

A4' 0' 4*


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&'*'( *'4+/+* 4+ +40+0 = -*'() >&' )'/'/ 4+( +*+(

+4'+/+( '/ '4 (&* 0' C4' + /&'()* -*0&). L+ &')+, 4+ &+4 )'/0* &/ '()4 '4'+/)', / &/

-/'/)' '(&0 = &/+ )*+0/+4 &4+ +4'+/+.

E/ &/ '0+/K4+* -4+ = 0' +&'*0 + 4( *'(&4)+0( >&' ('

6+=+/ &' '4 -*0&) ('+ /'0+)+'/)' +(+0 + 4+ )*+0/+4'+/+6+406+/+, -* 4+ *+/ +'-)+/ >&' '() '/'*+ '/ '4

'*+0 &' ('

'/&'/)*+/ 0(-/


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Cue""o Ne#ro! E/ V+406+ )'/' (& '*6''*+ C&'44 N'*,

0/0' +&' +*+*+ (&( -+(( +()+

= -*0&* &/+ *+/ '*6'+ '/ +/)0+0'( 4)+0+( = / '4

? &0+0 = *'(-') '/ +0+ &/+ 0' 4+( ')+-+( 0'

+


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N+&4+/ 5,5 *+0( 0' +44Q, C'*6'+ C+&C+& 5, *+0(

+44Q, C'*6'+ T*/++4'/'( 5,2 *+0( 0' +44Q

A0'(, '/ '/* '00+ 4 ('*/ )+&' (/ *'/0+( -* 4+(-'*(/+(, =+ >&' +4&/( -*''**/ /(&* +*+( /0+(,

>&' &/+ +*+ >&' 4( /(&0*'( )'/0*/ - /'/).

DISTRIBUCIN

L+ 0()*&' / 0+/

( '?()'/ &( /)'*'0+*(,. P+*+ '4 '6'/) 0' 4+/+'/)

)'/'( /)+)( / HA*0&4' =K HE4 C4&< 0' 4+ U//, '4

'6'/) /()+* 0' &/+ ('*' 0' &'()*+( 0' +*0+@'( >&' ('

-&'0'/ +'* / /&'()*+ '*6'+ = +0'( &/+ (+

+*+0+&'(, A-*&. T* D+


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6'/)+ 4+ '*6'+, )+/)( (/ '()( 4)*(, >&' &/ (&-'*'*+0

-0*+ +&' -0+/ 4+ '*6'+ -*>&' 4+ 6'/ '/ 4+

+*)+ = (' 4'( 0+ >&' / (' )'/' ().

ANALISIS DE $ORTALE'AS( OPORTUNIDADES( DEBILIDADES )AMENA'AS*

E/ '()+ ('/ +/+4+*'( 4( -&/)( +4)( = &' ('

-&'0'/ 0'(+**44+* = *+/0'( -*)&/0+0'( >&' (' -&'0'/

+-*6'+*. L+ -*/-+4 *)+4'+ 0' /&'()* -*=') '( '4 '

0' /)+* / &/ )'**'/ + 0(-(/ -+*+ 4+ /()*&/ 0' 4+

-4+/)+, + 4+ 6'/)+@+ 0' +**+*(' '4 () 0'4 )'**'/ (' 4' (&+ 4+

'*+/+ + &/+ &'/)' 0' +&+ 0' +4)+ +40+0. E/ &+/) + 4+(

-*)&/0+0'( += &+( >&' (' -&'0'/ /&'

6'( 0'/)* 0'4 '*+0, (/ 4+( &' / '( )+/ *+/0'. P* 4) -+(+/0 + 4+(0'


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)'**'/. A /)/&+/ +/+4+*'( '/ 0')+44' )0+( 4+(

*)+4'+(, -*)&/0+0'(, 0'&' '(

0')')+0

$ORTALE'AS

L+ +*+ :+// '( *'/0+ + /6'4 4+4. E() -* (&

)*+0/ ' ()*+ 4+0+ + V+406+ 0'(0' +' &( +(,

*++( + &/+ ++ 0' -*0&)( 0' +4)+ +40+0, '/)*' 4( >&' ('

0'()++/ '4 -&*G /()+/)/', '*'+4'(, +*/+ )()+0+, '). P+ 6+*+


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(/


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L+ +*+ / '( /0+ + /6'4 /+/+4, 4 >&' (' -*'('/)+

&/ *+/ 0'(+ '(-'+4'/)' -+*+ 4+ /+ '/)*+4 = /*)' 0'

/&'()* -+(, 0/0' =+ '?()'/ 06'*(+( +*+( / 4+( >&' ('

0'&' 0/+/ 4+ /0&()*+, '(-'+4'/)' CCU =

A/'&('*B&( I/&' -'*)' '4 4

+'( 0' -')0*'( +4 '*+0 A4)+ /'/)*+/ 0' '*+0 0' +*+( )*+0/+4'(. N (4

+*)'(+/+4'(, (/ >&' )+&'44+( H/0&()*+4'( >&' 0/+/

/ &/+ -+*)-+/ +( +&' 4+( +*/ 0'+4'( -+*+

-+*)* &/+ &' /(


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P+BLICO OBJETIVO'( 0')'*/+0 +4&/( /( '(-'( + 4( &+4'(

0**'( /&'()*( '(&'*( 0' +/'*+ 0'*'/+0+. A-&/)+( +

&/ -&'4 >&' >&'*+ /&*(+* '/ '4

&/0 0' 4+ '*6'+, +4 /(&0* +&' 4' -'*)' 0+*(' '()( 4&@(, )* / >&' '( &'

-*'('/)+ '4 +=* /'* 0' /(&0*'( 0' '*6'+ 0' +/'*+

+


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*+0 +44. A0'( 0' &/+ /&'6+ )'/0'/+ /0+

HM'4+0+( '*6'+( / +4(Q, >&' -0*+ ('* -'*')+'/)'

&/+ 6+*+/)' 0'/)* 0' /&'()*+ '*)+.

ESTRATE:IA DE MAR;ETIN:

PRECION&'()*+ '*6'+ ('* -*'('/)+0+ '/


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0/0' '4 0&' 0' +(+ /)*+)+ '4 ('*6 '4 &+4 6+*+* '4

-*' 0' +&'*0 + 4( /6)+0(Q /6)+ + (&( +( = (4 ('

-*'&-+ 0' 0(*&)+* 0' &/ 0'4( +(+0 +4 -+4, /()*( /(

-*'&-+( 0' )0 = 0' >&' / +4)' /+0+. C/ &/ -'>&'

/) +0/+4 -0*+ /4&*(' &/ ('*6 0' 4-'+ -+*+ >&'

4+6'/ -4+)(, 6+((, ').

O)*+ -/ -+*+ 4+ -*/ >&' '( '()&0+0 '( C*'+*

/6'/( / )*+( /())&/'( +4'+/+( '/ 4+ &0+0

/(()'/)'( '/ 0+*4'( -*'( -*''*'/+4'( -+*+ >&' (' 0G +

/'* ( /&'()*+ '*6'+. D+( /())&/'( -0*+/ ('* 4+

P*'*+ C-++ 0' B&' 4'( 44'&' 0*')+'/)' + (&( +(+(,

(/ )'/'* 4+ /''(0+0 0' )'/'* >&' +&0* + +4/ -&/) 0' 6'/)+.

Rees so83a"es C*'+*'( &'/)+( '/ F+'anans3n# E/ '()' -&/) -0*'( '(-'+4 G/+(( =

('* &/( 0' /&'()*( 0'*'/+0*'( ( -)'/)'(. D'('+(

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)'/'* &/+ *+/ +/)0+0 0' -*0&)( /'/(( = /6'0(( >&'

-('+/ /&'()* 4 -+*+ +( ()*+* /&'()*+ +*+ '/ 0()/)(

4&+*'(. A4&/( 0' '()( -*0&)( (/ -4'*+(, **(, 44+6'*(,

0'()+-+0*'(, 0'4+/)+4'( 0' /+.

A?8>es / @ane,os E/)*'+*'( '() '/ 4( -&/)( 0'

0()*&' (' 44'6'/ &/+ &' 6'/+/ + V+406+.

R'&-'*+* 4+ /6'*(/ *'+4+0+ '/ &/ -4+ '/* + 5 +(,

/4&( +(&'/0 -G*00+( -*-+( 0' &/+ *+/ /6'*(/ '/ '4

-*'* -'*0 0' &//+'/).

1%


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PRO:RAMAS DE ACCINC'*6'+( :+// ('* 4+/+0+ '/ '4 '( 0' '/'* -+*+ +-*6'+*

'4 -'*0 0/0' ( (' /(&' '*6'+ = 0/0' 4+ '/)' '() (

(&('-)&' *'+4+*'( '/ 4( -*'*( ('( '('( 0'4 + -+*+

4*+* /&'()*( &'/ + /&'()*+ +*+. P+*+ '()+ '+ '(-'*+( /)+* /

( 0()*&' (' -&'0' &'

'?()'/ '/ /&'()*+ &0+0.

ESTUDIO $INANCIERO

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ACTIVOS $IJOS

Equipo Cantidad Costo Unitario Costo Total

Molino de Malta 3 $ 2.500.000 $ 7.500.000

Tanque Maceracin 3 $ 4.000.000 $ 12.000.000

Tanque Agua Cervecera 3 $ 3.250.000 $ 9.750.000

Tanque Coccin 3 $ 3.000.000 $ 9.000.000

Interca!iador de Calor 1 $ 1.750.000 $ 1.750.000

Control 1 $ 575.000 $ 575.000

"erentadore# 3 $ 2.150.000 $ .450.000

Macerador 3 $ 1.%50.000 $ 5.550.000

&'igenador 1 $ 1.450.000 $ 1.450.000

(i#tea "r)o 1 $ 750.000 $ 750.000

*!otelladora 1 $ 2.000.000 $ 2.000.000

Cinta Tran#+ortadora 1 $ 1.750.000 $ 1.750.000

Ta+ado 1 $ 2.000.000 $ 2.000.000

Sub Total $ 60.525.000Instrumentos

,en#)etro 1 $ 15.000 $ 15.000

-ro!eta graduadora 1 $ 12.000 $ 12.000

alan/a# 2 $ 20.000 $ 40.000

Teretro 1 $ 25.000 $ 25.000

-tetro 1 $ 15.000 $ 15.000

(olucione# Cali!racin 2 $ 25.000 $ 50.000

-recalentador de Agua 1 $ 35.000 $ 35.000

Carro con o!a 1 $ 40.000 $ 40.000

Manguera# (anitaria# 2 $ 10.000 $ 20.000

Conectadore# (anitario# 2 $ 2.500 $ 5.000"iltro# de etencin 2 $ 30.000 $ 0.000

&'igenador 1 $ 45.000 $ 45.000

arrile# 50 litro# 0 $ 100.000 $ 0

Sub Total $ 362.000

Otros Ati!os

Co+utador 1 $ 300.000 $ 300.000

Caioneta 1 $ 4.%00.000 $ 4.%00.000

Sub Total $ 5."00.000

Total $ 65.#%.000

DEPRECIACION ACTIVOS $IJOS

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*qui+o Cantidad Co#to nitario Co#to Total ,e+reciacin Anual vida util

Molino de Malta 3 $ 2.500.000 $ 7.500.000 $ 500.000 15 ao#

Tanque Maceracin 3 $ 4.000.000 $ 12.000.000 $ 1.200.000 10 ao#

Tanque Agua Cervecera 3 $ 3.250.000 $ 9.750.000 $ 975.000 10 ao#

Tanque Coccin 3 $ 3.000.000 $ 9.000.000 $ 900.000 10 ao#

Interca!iador de Calor 1 $ 1.750.000 $ 1.750.000 $ 175.000 10 ao#Control 1 $ 575.000 $ 575.000 $ 95.%33 ao#

"erentadore# 3 $ 2.150.000 $ .450.000 $ 430.000 15 ao#

Macerador 3 $ 1.%50.000 $ 5.550.000 $ 370.000 15 ao#

&'igenador 1 $ 1.450.000 $ 1.450.000 $ 9.7 15 ao#

(i#tea "r)o 1 $ 750.000 $ 750.000 $ 75.000 10 ao#

*!otelladora 1 $ 2.000.000 $ 2.000.000 $ 133.333 15 ao#

Cinta Tran#+ortadora 1 $ 1.750.000 $ 1.750.000 $ 11.7 15 ao#

Ta+ado 1 $ 2.000.000 $ 2.000.000 $ 200.000 10 ao#

ACTIVOS NOMINALES

-atente# $ 544.%59

Con#titucin (ociedad $ 255.45

-gina e! $ 150.000

6a#to# en -ue#ta Marca $ 273.000

I+revi#to# $ 3.000.000

Total $ &.223.3"5

AMORTI'ACION ACTIVOS NOMINALES! Laamorti'ai(n se reali'ar) aino a*os.

-atente# $10%.972

Con#titucin (ociedad $51.091

-gina e! $30.000

6a#to# en -ue#ta Marca $54.00

I+revi#to# $00.000

Total $&&.663

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COSTOS VARIABLES! E"+undo uenta on dere,os de a-ua los uales sonpa-ados por A-r/ola C,i,uao por otra parte tambin uenta on bombas para saar

a-ua del r/o San 1edro que lo atra!iesa. inalmente se alula que el osto de etraer

la antidad de a-ua neesaria para el +unionamiento normal de Cer!e'a 4o++mann

durante un mes a una produi(n de 6.000 litros de er!e'a mensual es de $200.000

pesos.

$LUJO

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BIBLIO"RAFIA

tt+88.dato#acro.co8i+c+ai#e#8cile:#ector;e!ida#alcoolica#

cerveza hoffmann

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