carrefour presentation

5/24/2018 Carrefour Presentation

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Created byKari Adams

Kristen NelsonFelicia JohnsonJessica Boggs
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Historical Analysis

Carrefour was founded in 1959 by Fournier andDefforey families.

Carrefour helped establish LLC Promodis, acompany of two merging wholesaler families of

Normandy. Carrefour accepts a new store concept,

hypermarket, in 1963.A hypermarket is a gigantic discount retail

complex that combines the features ofsupermarkets, department stores, and specialtystores under one roof.


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Historical Analysis

In 1970, Carrefour becomes a part of theParis stock exchange.

In 1976 products libres, a non-brandedproduct line that is offered for less andgreat quality .

Carrefour produces their own paymentcard called the Pass Card and launchesCarrefour Insurance Services.


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Historical Analysis

Carrefour in 1992 began filiere qualitysystems, a program to help in approvingproducts origin and traceability in

shipments.

In 1999, Promodes and Carrefour mergeto produce the worlds second largest food

retailing group.


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Current Market

Carrefour is present in 29 countries andspecializes in building group market sharein each country that it does business with

by expanding the type of retailing bestsuited to the local market and by takingadvantage of the way their formats

complement one another.


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Current Market

This company has four leading formatswhich include: hypermarkets,supermarkets, hard discount stores, and

convenience stores.

Carrefour is also involved in electroniccommerce. You can order what you need

through Ooshop.com and it will bedelivered to your door.


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Forecast of Company/Industry

Carrefour has stores in thefollowing countries:

Argentina,

Brazil,

Columbia,

Dominican Republic,

China,

Korea,

Indonesia,

Korea, Indonesia,

Malaysia,

Singapore,

Thailand,

Belgium

France,

Greece, Italy,

Poland,

Portugal,

Romania,

Spain, Switzerland,

Turkey,

Europe


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Takeovers and Mergers

Carrefour Marinopoulos enters into apartnership agreement with Andreas

Andreou to acquire control of Chris Cash &

Carry in Cyprus in May 2005.

Carrefour confirms the signing of anagreement for the acquisition of Penny

Market from Rewe and the divestment ofProdirest to Transgourmet in July 2005.


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Risk Analysis

Carrefour must look into how much it canafford when investing in another countryand labor costs if available.

Political instability could also be a factorwhen considering operating in anothercountry.


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Source of Supply and Demand

They plan to optimize performance byimplementing a supplier performance tool.

Their focus is on supply chain, sourcing, and

productive marketing.A major change in supply and demand is the

band of GM (genetically modified) foods from allCarrefour stores, though their was a customer

base for these goods, it was found that thesemay be harmful to the body, Carrefour quicklyreleased a statement for the removal of all ofGM good(2).


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Customer Base

Carrefour caters to more than 2 billioncustomers.

France supports one third of Carrefours profits,

their French customer base is starting todwindle.

Their market in France has dropped 20% in thelast year which means their focus must change

back to the domestic market and improve theirrelations with the French and rethink theirstrategy.


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Marketing Plan

Carrefour has done well in adapting of productsto provide quality and great pricing.

Carrefour has also adapted by using more than

one language on their website so that manyconsumers can view their website.

Carrefour has a focus on the sourcing andproduction for their market and providing upclose and personal relationships withmanufacturers and vendors.


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Recommendations

Is this company and sector of the industry still viable inthe current economy? Yes because they have learnedhow to reach their customer, and how to adapt in manydifferent parts of the world.

They have learned how to challenge their business andgo global.

This company must maintain its integrity in the marketby continuing its progress with great services

extensive move in planting more companies and mergersthroughout the world

providing products that are not only great quality but affordablepricing.

carrefour presentation

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