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BUENOS FRUTOS: “Éxito en las grandes ligas, el fruto de la perseverancia” EDUARDO CHADWICK 3 OCTUBRE 2016 ENAGRO 2016

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B U E N O S FRU TO S:

“Éxito en las grandes ligas, el fruto

de la perseverancia”

E D U A R D O C H A DW I C K

3 O C T U B R E 2 0 1 6

E N AG RO 2 0 1 6

Viña Errázuriz

Fundada en 1870 por Don Maximiano Errázuriz en el Valle de Aconcagua

Don Alfonso Chadwick Errázuriz y Eduardo (1983)

Viña Errázuriz: en 1983

1870

Don Maximiano Founder’s Reserve: Tradición y Legado

Viñedo Don Maximiano: Primera Plantación en Laderas en Chile

Viña Errázuriz: Bodega Ícono Don Maximiano (2010)

“Errázuriz provides the quality benchmark from Chile” – Decanter’sThe Top 50 power list, July 2005

Nuestro Equipo

Monte y Río Aconcagua dan forma al Valle de Aconcagua

Don Maximiano en la cumbre del Monte Aconcagua(2002)

Eduardo Chadwick with a bottle of Don Maximiano Founder’s

Reserve at the summit of Mount Aconcagua

Seña: Primer Joint Venture Internacional de un Vino Chileno (1995)

Eduardo Chadwick & Robert Mondavi

Viñedo Seña Plantado en Ladera: Cultivo Biodinámico desde 2005

Viñedo Chadwick: Un Tributo a Don Alfonso Chadwick Errázuriz

1999

Viñedo Chadwick: Terroir Único

Imagen de vinos baratos sin reconocimiento de calidad

“Chile has long established itself as a prime

source of “Value” wines.”

The result is a very low Vinos de Chile

brand value.

- Anthony Gismondi

Plenty of great values, but great wines are

still elusive from Chile and ArgentinaE n e r o 1 9 9 5

If you are looking for cellar-worthy reds,

don’t look at Chile. M a y o 1 9 9 5

Visión de la Industria

Constituirse al año 2020 en el productor número uno del mundo de

vinos premium, sustentables y diversos del nuevo mundo, alcanzando

exportaciones de vino embotellado por US$ 3.000 millones con un

FOB promedio de $37 por caja.

Visión de Viña Errazuriz

“Liderar la venta de vinos finos de Chile y

ser reconocido como una viña de clase mundial”

Evolución del Vino Chileno

0.0

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35.0

2000 2002 2004 2006 2008 2010 2012 2014 2016

Precio(US/caja)

Años

Precio Promedio (US$/ caja 9 lts)

0

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Borgoña Burdeos NZ Francia USA Australia Italia Argentina Chile

Precio Actual v/ s Industria Mundial Vino

Embotellado (US$/ Caja)

-

200

400

600

800

1,000

1,200

1,400

1,600

1990

1991

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2016

USD(M

illones)

Años

Exportaciones de Vino Embotellado en USD

The Berlin Tasting

Búsqueda de Reconocimiento Internacional

Cata a Ciegas – Justicia Imparcial

• 18 Países

• 22 Tastings

• 1400 Key opinion leaders

• Notable tasa de éxito de un 90% en las preferencias

generales

Resultados WorldTour

EL SIGUIENTE DESAFÍO:

DEMOSTRAR POTENCIAL DE GUARDA

SEÑA VERTICAL TASTING

WORLD TOUR

Elegido el MejorVino de Chile por AWOCA 2010 y 2011

T H E B E S T W I N E O F C H I L E 10th and 11th Annual Wines of Chile Awards

“Don Maximiano is the only wine to obtain the

highest award in two consecutive years at Annual

Wines of Chile Awards, Chile’s leading wine

competition with a highly qualified international

judge panel”

Rankeado el MejorVino de los Andes por James Suckling

“…It builds on the palate and shows the structure of a

first growth Bordeaux but remains so Chilean.”

Seña 201399POINTS

HIGHEST RATED CABERNET

BLEND FROM CHILE

Alcanzando la Distinción Máxima

100

“…“Perhaps a sign of Chile truly coming of age is

the 100-point rating in this report of the pure

Cabernet Sauvignon 2014 Viñedo Chadwick.

Viñedo Chadwick 2014

FIRST CHILEAN WINE TO

ACHIEVE THE WORLD’S

HIGHEST RECOGNITIONP O I N T S

THE NEW CHILE

“…By reaching indisputable recognition in the world wine scene, Viña Errazuriz’s wines

have clearly demonstrated Chile’s tremendous vitivinicultural potential and have helped

Chilean wines earn greater space and credibility in the international market.”JORGE LUCKI - BRAZILIAN WINE JOURNALIST, OCTOBER 2013

“In the world of wine, perceptions change slowly. Through his Berlin Tasting (and Seña

vertical) initiatives, Eduardo Chadwick has been a tireless champion of Premium Chilean

wine. Chile needs more like him to take on the challenge and take this message of Chile’s

diversity, terroir, elegance and sheer quality around the world.”PETER RICHARDS MW - WINE WRITER, BROADCASTER AND UK EXPERT ON CHILEAN WINE, OCTOBER 2013

“Tastings like the Berlin Tasting and others like it have proven that Chile is capable of

making excellent wines, particularly Cabernet Sauvignon and Cabernet blends.”MICHAEL SCHACHNER - CONTRIBUTING EDITOR TO WINE ENTHUSIAST MAGAZINE, USA, OCTOBER 2013

“The Berlin Tasting showed the world that Chile could make wines with the latest

technology that could match the great wines of Bordeaux, Icon California Cabernets and

Super Tuscans. Bravo Errazuriz.”TONY ASPLER- DEAN OF CANADIAN WINE JOURNALISTS, OCTOBER 2013

THE NEW CHILE Exciting wines from the

Andes to the Pacific

Wine Spectator, May 2014

Gracias

Thank you

Merci

Grazie

ありがとうDanke sehr

谢谢Spasiba감사합니다