W H A T W E D O

W H A T W E D O

W H A T W E D O

•Creation of a net new Go-To-Market Business Plan Competitive Positioning Marketplace Definition and “Best” Opportunity

Assessment Product Positioning/Pricing Development of Key Performance Indicators (KPIs)

•Sales and Marketing Campaigns and Initiatives•Sales Operational Planning

Cause & Effect/Expectations Direct Sales Channel Development – Partnerships & Alliances Talent Assessment Pipeline Development

•Improve Branding techniques•Analyzed and advised on product introduction of a complimentary solution into existing portfolio•Provide introduction and connections into financial lending world•Sales Process & Procedure/Milestone Management•Information Technology Project, Program and Process Assessment

W H A T W E D O

W H A T W E P R O V I D E

C L I E N T S E R V I C E S

T E S T I M O N I A L S

E V E N T D R I V E N

FROM THIS

TO THIS

PRESS RELEASE

BMC’s client Abintra Consulting launches

WiseNet solution for the US market

Boston, MA – Balfour Management Consultants (BMC) is pleased to announ

ce its latest client, Abintra

Consulting, a leading space and facility consul

tant based in Kent (UK). Abintra formed in 2001 are the UK’s

largest workplace consultants and service providers. The

ir clients are Property, Estates and Facilities, IT

and

Finance departments for corporate and government organizations and

education and health authorities.

Abintra is early adopter of “software as a service” (SaaS)

solutions within the United Kingdom. BMC will be

providing guidance and assistance in Abintra’s

go-to-market (GTM) planning and sales strategies and client

development for their planned American launch commencing in 2013, with supporting sales and

marketing

efforts continuing on into 2014 and beyond.

Formed in 2001, Abintra is o

ne of the UK’s largest workplace and service consultants. Their clients

include

property, estates and facilities, IT and finance

departments throughout the UK and the Continent.

Their

innovative solution is installed in such accounts

as Rolls Royce, Deloitte, Credit Suisse, UBS, Barclay’s, Exxon,

BP, and Accenture. With customers in the UK, Germany, Italy, Sweden, Netherlands and Switzerland, Abintra

is now adding the US to its sales and marketing focus.

“We are very pleased to be

associated with Abintra Consulting and to represent them in the USA,” said Rick

Boyink, General Partner, (BMC). BMC and Abintra have jointly agreed to extend

the relationship that

currently exists between the two organizations as Abintra prepares for this lat

est endeavor. BMC will be

providing on going market analysis, sales development and operational in

frastructure for Abintra in this

launch initiative. For more information on Abintra, please visit www.abintra-consulting.com

.

Balfour Marketing Consultants (B

MC) is a joint partnership management consulting company created to

assist organizations in formulating their Go-To-Market (GTM) planning with emphasis on sales strategie

s and

marketplace analysis. From the outset, BMC has helped companies launch their hig

h performance GTM

programs and sales campaigns as well as introducing international companies to the US market. For more

information on BMC please visit www.balfourmanagement.com.

W H I C H H A S L E D T O T H I S

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