barsotti
TRANSCRIPT
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News production for smartphones and tablets on the Brazilian newspaper scene
Adriana Barsotti
TWO SCREENS TWO PATHS:
Teacher of Digital Journalism at Ibmec UniversityPhD candidate, Catholic University of Rio de Janeiro (PUC-Rio)
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smartphones vs. tablets
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tablet-specific products
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case study
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some questions
1. Have smartphones and tablets changed the production routines in newsrooms?
If so, how?
2. Have these devices led to changes in journalistic language?
If so, how?
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some numbers
In the first quarter of 2013, the sale of tablets in Brazil grew by 164%
45% prefer to read newspapers on their device
The subscriptions of electronic editions of newspapers increased by 128% in 2012
Brazil has the fourth largest number of smartphones in the world
Brazilians spend more time using smartphones than any other country: 84 minutes daily
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methodology
One-week content analysis and in-depth interviews
Hypothesis: journalism for tablets is imposing limits on integrated newsrooms and is creating a new language
The tablet is not seen as another distribution channel for non-stop content
It has been explored as a new medium
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results
O Globo a Mais Estadão Noite
In common with mobile sites
12% 20%
In common with print edition
37% 62%
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the answers
1. Have smartphones and tablets changed production routines in newsrooms?
2. Have these devices led to changes in journalistic language?
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E o jornalismo com isso?Jornais no celular: 2008
a language of sensations
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infotainment
With intense use of multimedia, journalism for tablets prioritizes immediate experience that evokes emotions
It also seeks to entertain readers. Infotainment is no longer a taboo as it used to be for many newspapers
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some examples
This article on a diet recommended by a popular nutritionist invited users to press the screen in order to drag unhealthy food items out of a supermarket cart
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some examples
• Here readers were surprised with the sound of thunder and lightning of an animation that simulated a storm over the photo
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some examples
• In this article readers could run a finger over a current photo of the Flamengo Park to reveal an older one from its inauguration
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some examples
And here readers were surprised with the sound of shots and the effect of shattered glass
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final remarks
Tactility has brought changes to journalism
Technology is already on the way to digitally simulating smell and taste
A new generation of wearable gadgets will soon hit the market
Novel ways to present news will certainly emerge with these devices
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THANK YOU
Adriana Barsotti
Teacher of Digital Journalism at Ibmec UniversityPhD candidate at the Catholic University of Rio de Janeiro (PUC-Rio)
email: [email protected]: @adrianabarsottiFacebook: www.facebook.com/adrianabarsotti.1