Anlisis de contenidos

Anlisis de contenido (ingls: content analysis) esuna metodologa de las disciplinas sociales y de labibliometra que se enfoca al estudio de los contenidosde la comunicacin. Earl Babbie la dene como el estu-dio de las comunicaciones humanas materializadas talescomo los libros, los sitios web, las pinturas y las leyes".El anlisis de contenido parte del principio de que exa-minando textos es posible conocer no slo su signicado,sino informacin al respecto de su modo de produccin.Es decir, trata los textos no slo como signos dotados deun signicado conocido por su emisor, sino como indi-cios que dicen sobre ese mismo emisor, o generalizando,indicios sobre el modo de produccin de un texto.El anlisis de contenido no es una teora, slo un conjun-to de tcnicas, por lo que es imprescindible que la tcnicaconcreta utilice una teora que d sentido al modo de an-lisis y a los resultados.Como una evolucin del anlisis de contenido surgi elAnlisis del Discurso. Se tiende a considerar que el An-lisis de Contenido usa tcnicas cuantitativas y el Anlisisdel Discurso tcnicas cualitativas, si bien la diferenciareal es que las tcnicas de Anlisis de Contenido se apli-can con el auxilio informtico llegando a estar automa-tizadas, mientras que las tcnicas de Anlisis del Dis-curso requieren de la actuacin del analista por ser msinterpretativas.

1 Referencias Earl Babbie, 'The Practice of Social Research', 10thedition, Wadsworth, Thomson Learning Inc., ISBN0-534-62029-9

Bernard Berelson: Content Analysis in Communica-tion Research. Glencoe, Ill: Free Press 1971 (rstedition from 1952)

Ian Budge, Hans-Dieter Klingemann et.al.:MappingPolicy Preferences. Estimates for Parties, Electorsand Governments 1945-1998. Oxford 2001: OxfordUniversity Press, ISBN 0-19-924400-6 (great exam-ple of application of content analysis methods in Po-litical Science dealing with political parties and itsimpact on electoral systems)

Richard Frisbie: The use of microcomputer programsto improve the reliability and validity of content

analysis in evaluation. Paper presented at the ses-sion, Qualitative research methods, at the AnnualMeeting of the American Educational Research As-sociation, San Francisco. 1986, April

Ole R. Holsti: Content Analysis for the Social Scien-ces and Humanities. Reading, Mass. 1969

Klaus Krippendorf: Content Analysis: An Introduc-tion to Its Methodology. 2nd edition, Thousand Oaks,CA: Sage 2004 (currently the most important bookavailable, rst edition was from 1980)

Dermot McKeone: Measuring Your Media Prole,Gower Press, 1995 A general introduction to mediaanalysis and PR evaluation for the communicationsindustry

Neuendorf, Kimberly A. The Content Analysis Gui-debook (2002)

Carl W. Roberts (ed.): Text Analysis for the SocialSciences: Methods for Drawing Inferences from Textsand Transcripts. Mahwah, NJ: Lawrence Erlbaum1997

Robert Philip Weber: Basic Content Analysis. 2nded., Newbury Park, CA: Sage 1990 (recommendedintroductory reading)

Roger D. Wimmer and Joseph R. Dominick MassMedia Research: An Introduction. 8th ed. (Belmont,CA: Wadsworth, 2005).

2 Vase tambin Bibliometra Anlisis de citas

3 Enlaces externos http://www.amecorg.com/ AMEC, TheAssociationfor Measurement and Evaluation of Communica-tion, is the global trade body and professional ins-titute for companies and individuals involved in re-search, measurement and evaluation in editorial me-dia coverage and related communications issues.

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2 3 ENLACES EXTERNOS

AMEC also provides an online college at http://www.ameccollege.com providing training and cer-tication in content analysis techniques.

On-line Content Analysis Tool http://web.archive.org/web/http://ascweb.usc.edu/(the Annenberg School of Communications, LosAngeles in the United States)

http://www.essex.ac.uk/methods (the Essex Sum-mer School for Data Analysis and Data Collection,United Kingdom oers university-level education insocial science methodology including content analy-sis methods).

http://www.impact-media.co.uk Contains a generalintroduction to media analysis and media prolemeasurement including an outline of the dieren-ces between open and prescriptive analysis

The Ultimate Research Assistant - an online con-tent analysis tool.

http://www.mediaevaluation.eu Media EvaluationResearch has published a White Paper which dealswith aspects of media content analysis including itshistory, application and limitations.

http://www.cormex.com Cormex: A Canadian me-dia content measurement and analysis company.

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Referencias Vase tambin Enlaces externos Text and image sources, contributors, and licensesTextImagesContent license