seo presentation lewes expo 2016

SEO Uncovered – How to appear in Google Search Results

Presentation by Emma Pearce

www.pearcemarketing.co.uk

Who are we?

Marketing Consultants – Flexible outsourced marketing service

Focus on targeted, cost-effective and measurable marketing

Who has a website?

SEO

Search Engine Optimisation

What is SEO?

Being visible in Google search results…so prospects find you when searching

for your product or service in the geographic area you serve

HELP GOOGLE FIND YOUR SITE

Photo credit: http://www.gotechark.com/

SEO

• Many business owners do not know what the foundation elements of SEO are

• Many assumed or were told their web designer had sorted out their SEO

• Most business owners do not know how to check or change their SEO fields

But it doesn’t have to be secret…

SEO Foundations…

SEO – foundation steps

• Find out what search phrases people use to find products and services like yours and use them

• On Page Optimisation – key phrases in:• Meta Page Titles and Meta Descriptions• H1 Tags (headings) • Copy on each web page• Image alt tags (text descriptions of photos/images)

• Google My Business – Google + page – free to set up (get reviews)

• Link building/back links to your site from other web pages… one way, reputable sites

And be Mobile Friendly…

https://www.google.co.uk/webmasters/tools/mobile-friendly/

Search Phrases

Various tools – here’s a free one…

Google Keyword Planner

https://adwords.google.co.uk/KeywordPlanner

Google Keyword Planner

Meta Page Titles and Descriptions

SEO – Check your Page Title

•Does your page title match what people search?

Do people search for this?

SEO – Page Title in Search Results

•First 50-ish characters show – Google may read a bit more•Different for each page of the website – relevant to content•Use keywords

SEO – Page Description

• 156 characters• Different for each page of the website – relevant to content• Use keywords

How do you get this on to your website?

Content Management System (CMS)

• Log in to the “back-end” of your website (CMS)• Or ask your website designer• If you use Wordpress – you need the YOAST SEO plug in

SEO – H1 tag on heading (H2 etc.)

SEO – Copy

Google My Business

Google +

• Assist SEO - Also a social media platform• Set up a personal profile on G+ and then set up Business Page https://www.google.com/business/

Link Building

SEO – Link Building

• Set up listings in reputable online directories for free, so that there are links back to your site from other parts of the internet

• No more than 10 a month

• Quality!

• One-way links

• Plus benefit from articles/blogs on relevant websites with a link to your website

• Don’t forget to have an entry in all the member directories of networking groups and chambers you belong to

Final quick tips

SEO Tips

• Regularly update your site

• Optimise your blogs too (Page Titles etc.)

• Be active on social media and have links to them from website

• Have video on your website

• Overall website architecture – URL structure and submitting site maps to Google

There are many many ranking signals used by Google – but these are the traditional foundation elements that must be in place…

SEO and Your Brand

• Google is clever

• It is now looking at your brand reputation too - eg

• User reviews and ratings, news articles, recommendations from experts, recognised industry awards

• Demonstrating that you listen to and acting upon client feedback

• Users searching for your brand…

SEO is no longer all online and separate from all your other business activity

PHEW!

Thanks for listening… any questions?

www.pearcemarketing.co.uk