saul bass presentation
Post on 14-Feb-2017
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Saul Bass
Saul Bass
1920-1966- “making a main title was like making a poster – you're considering the event into one concept, this one metaphor… a backstory that needs to be told or a character that needs to be introduced.”
• 1920 – Born in the Bronx district
• Bass studies at the art students league in new york and Brooklyn college under gyorgy kepes, a Hungarian graphic designer
• After apprenticeships with Manhattan design firms, bass worked as a freelance graphic designer or ‘commercial artist’ as they were called
• 1946 – he moved to los Angeles to get away from creative constraints imposed on him in new york
• 1950 – after freelancing, he opened his own studio working mostly in advertising.
1954 -Otto Preminger invited him to
design the poster for his
movie, Carmen Jones. Impressed
by the result, Preminger asked Bass to create the films title sequence too.
1955 – Bass first made his mark on film
when he designed a simple paper
cut out of a herion addicts arm for
the opening titles of The Man with the Golden Arm.
Bass chose the arm as a powerful
image of addiction rather
than Frank Sinatra’s famous
face – as the symbol of both
movie’s titles and its promotional
poster
He is best known for his use of simple,
geometric shapes and
their symbolism.
Often, a single
dominant image stands
alone to deliver a powerful message.
Bass’s posters had an
uncanny ability to capture the mood of a film
with simple shapes and images. This
was his preferred
method as opposed to
using a boring photograph of
a film star.
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