robertoa: personal branding
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8/6/2019 RobertoA: Personal Branding
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PersonalBrandingAtravésdeRedesSociales
RobePUBL
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Hoy,
comunicarse
esunaoportunid
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Tener
“PresenciaDigita
eshoyunaoportunidad
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SitrabajasenComunicacion
esunaobligación
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Laredeselmejorcanaldedifus
decontenidosydecomunicació
Nohayundíaenelquenosalte
nociaquehayanacidoenintern
quesehayapropagadograciasa
mecanismosinternos.
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¿Quiénessomos?
¿Quiénerestú?
Yo
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¿Quiénessomos?
¿Quiénerestú?Puedequetúsepasquieneres
pero¿yquéhaydelosdemás?
¿Sabelagentequiéneresenrealid
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Larespuestaes
PersonalBrandin
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BLOGS
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UnBlogesunsioenInternet,
coninformaciónactualizadafrecuente
ypresentadaenunordencronológ
Tienelinks,
comovínculosaotrasfuentes.
PermitelaopcióndeComentario
comoretroalimentación.
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200millonesdeblog
El54%postearegularment
generandocontenidopropio
queesindexadoporGoogle
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Hoy, el 80%
de los medios online
tiene
formato blog.
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Plataformas gratuitas
Blogger Wordpress
Bligoo
Tumblr
Posterous
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Texto, imagen, sonido y datos
Tal como un sitio web
Pero con valor
agregado.
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REDES SOCIALES
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700 millones de usuario
Permite hacer perfile
y páginas de empresa
subir información,interactuar
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8.452.620
REDES SOCIALES
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REDES SOCIALES
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Todo lo que quieras deci
en 140 caracteres.
L t ll d l i bl i
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La nueva estrella del microblogging,
millones de usuarios en el mundo enter
Casi 900.00 usuarios en Chile.
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El mundo sigue ahí,pero pasa antes
en Twitter -como la vida misma
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Pero con una únicapremisa básica:
ENTREGAR
VALOR
Espacios de comunicación personales o de empre
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VALORY CONTENIDO
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Personal Branding
apunta a crear,mantener
y expandir tu presencia digita
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La red es el mejor canal
de difusión de contenidos
y de comunicación
Personal Branding
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Personal Branding
Todos nosotros habitamo
en la Red y estamos
cada vez más interconectad
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Personal Branding
¿Por qué no trabajar activamente para mostrar amundo quienes somos en
realidad y qué podemosaportar de valor?
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Mantener tu nivelde intimidad
en un grado quete resulte cómodo
PRIVACIDAD
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¿Qué podemos hac
con lasRedes Socialespara nuestro
Personal Branding
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Todo.
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Curriculum Vitae online:
Linkedinwww.linkedin.com
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Portfolio online:
FlipSnackwww.flipsnack.com
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Firma Digital:
WiseStampwww.wisestamp.comEXTENSIONPARACHROME,FIREFOX,SAFARI
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¿Cómo aprovechalas redes socialespara el Personal
Branding?
De una sola manera:
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Subirse.
Ahora.
De una sola manera:
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