presentation 54
Post on 23-Jul-2016
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http://www.forumdavos.com/uploads/regional_presentations/files/presentation_54.pdf
TRANSCRIPT
Lesson 1.
Offense is better than defense.
Lesson 2.
Truth doesn’t matter. Stories do.
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Lesson 3.
The simpler story wins.
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Lesson 4.
Develop a story and stick to it.
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Lesson 5.
Persistently generate newscycles.
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Lesson 7.
Package information for easy consumption.
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Lesson 6.
Engage stakeholders.
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I
Lesson 8.
A crisis CAN be an opportunity.
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Lesson 9.
Pre-crisis track of record matters. A lot.
.
Lesson 8.
Crisis CAN be an opportunity.
.
Lesson 10.
These days, all communications are crisis
communications.
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