nuevas entidades de promoción turística (dmo)
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8 theses for a successful DMO in 2025
Claudia Kohl Kohl & Partner
8th international Congress on Rural Tourism
23rd February 2017
We talk about the
DMO(Destination Management Organisation)
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A DMO embraces strong personalities in a region. Good
businesses get even more successful through a good DMO.
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The pressure on efficiency optimization increases
The pressure on DMOs increasesStatus Quo
• Increasing power of the service providers Service providers operate more and more professional – in some Destinations even with more budget than the DMO. Partly cooperation groups take over marketing oders.
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The pressure on DMOs increasesStatus Quo
• Increasing Power of the guestsGuest are more and more informed, have more travel experience, Booking and rating platforms inform,…
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The pressure on DMOs increasesStatus Quo
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Increasing pressure on efficiency
optimization
Increasing Power of service
providers
Increasing power of the
guests
?
Do we still need a DMO?
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Key problems & challenges until 2025
Operational problems
Mediocrity
Atmosphere and perspective
False expectations
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Now in our Online-Shop www.kohl.at
Kohl & Partner offers consulting services in three business units
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About Kohl & Partner
Tourism InfrastructureTourism DestinationsHotels & Resorts
Main services• Feasibility Studies
• Hotel Valuations
• Operator Selections
• Strategy & Positioning Concepts
• Business Plans
• Asset Management
• Marketing Plans
• Coaching
• Controlling & Budgeting
• Pricing strategies
Main services• Tourism Master Plans / Tourism
Development Programs (local, regional and national)
• Hotel Master Plans for Destinations
• Concepts for Professional Organizational Structures in Tourism
• Quality Improvement Programs
• Marketing Plans
• Concepts for Tourism Cards
• Strategy & Positioning Concepts
Main servicesPreparation of Feasibility Studies, Development Concepts and Marketing Plans for• Aqua Parks• Cable Cars• Golf Courses• Museums / Infotainment
Facilities• Conference Centers • Tourism Attractions• Theme Parks / Entertainment
Facilities
Estaremos encantados de trabajar con Usted
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Our experts
Claudia Kohl
Position: Managing Partner and Head of “International Projects”
Phone: +43 4242 21123
Mobile: +43 664 4349464
E-mail: claudia.kohl@kohl-int.com
Our team for international projects
8 theses for a successful DMO in
2025
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Thesis 1:The DMO will organize itself as a network of networks
Thesis 2:The size of a DMO continues to grow – but: identity
is in favor of size
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Thesis 3:The DMO needs at least 3 – 5 strong driving forces
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Thesis 4:The DMO will have a new management structure
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Thesis 5:The DMO will be the competency center and the innovation engine
Thesis 6:The DMO will become the support center for their members
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Thesis 7:The DMO will become a „holiday hub“ providing personal support
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Thesis 8:The DMO initiates the foundation of privately-run companies
Holidays on the Farm
8 prov. asso. Holidays on the farm
town and regional poolsof renters
2.350 Holiday Farms
Organization
Austrian National Tourist Office
9 provincial tourism organization
town and regionaltourism organization
Hotels,inns,room renters,B&B`s and others
task: marketingtarget: visitor
Austrian Chamber ofAgriculture / ministry
8 Provincial Chambers of agriculture
regional chambers of agriculture
(all) farms
task: development and trainingtarget: providers& Partners
To find out more about Kohl & Partner please visit our website or register for one of our newsletters
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Kohl & Partner – Quality in tourism
www.kohl-int.com
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Quality in Tourism
www.kohl-int.com
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