nintendo amanda matelonek
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Executive Summary
Recognized brandGood standingIncrease innovation and communicationWatch out for competitors Legal team standings
Team Members
Technical support / Mechanics Announcements / release Gamers TeamPiracy/ Legal teamMiscellaneous (invincibility stars)
Persona Profile ● Name: Kenneth Jones● Age: 22 years old ● Location: Los Angeles, CA● Profession: UCLA student ● Hobbies
○ Video games○ Hanging with friends○ Conventions
● Product Needs○ Grew up playing video games and the Nintendo
console. Engages in tournaments online
Kain Productions
SWOT Analysis
● Strengths○ Strong brand recognition○ Multiple consoles and games○ Patented games and genres
● Weakness○ Multiple audiences with limited amount of time○ Limited Budget○ Nintendo is not producing new genres
SWOT Analysis
● Opportunities○ Patenting games for apps ○ New ideas for conventions and innovation○ New games, new markets
● Threats ○ Illegal downloads○ Viruses ○ Growing competitors and indie projects
Recommendations
● Keep engaging with customers● Issue convention dates ● Creativity is not limited● Approach multiple audiences● Report issue of Gamersgate● Report issue of downloading
Sources & Methods Transparency
September 17, 2014 - December 1,2014
Twitter ( IGN, My Nintendo News, Nintendo Life ) Blogs, Twingly, Nintendo Forum
“Nintendo”, “MyNintendoNews”, Nintendo Life” Nintendo :( , Nintendo :)
Sysomos, Twitter Search, Hootsuite, Viz Sentiment, Google Search, Wordle, Twingly
English only
English only
Manual Sampling: 3- pt scale. Positive, Negative and Neutral
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