negocios inclusivos y la puesta en marcha: caso ideo.org, construir capital social

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Negocios Inclusivos y la puesta en marcha. Caso IDEO.org, construir capital social

II CONFERENCIA INTERNACIONAL DE NEGOCIOS INCLUSIVOS 2017

Designing for Agency

The Business of Building

Social Fabric

Hi, I’m John.

Business Design

Lead at IDEO.org

@johncollery

@ideoorg

We’re going to talk about building a

business in The Democratic Republic

of Congo, but first, let’s talk about

IDEO.org

IDEO.org improves the lives

of people in poor and vulnerable

communities through design.

YOUTH REPRODUCTIVE

HEALTH

MSI + IDEO.org

How might we create a revolutionary clinic experience tailored to teen girls in Zambia and Kenya?

DKT + IDEO.org

How might we increase adoption of long-lasting contraceptive methods in the DRC?

DFID + IDEO.org

How might we expand economic opportunities for youth in East Africa?

DFID + IDEO.org

How might we improve the livelihoods of small-scale farmers by reducing waste and spoilage?

UNHCR + UNICEF + IDEO.org

How might we improve education and expand learning opportunities for refugees?

FINANCIAL HEALTH

Gates Foundation + Airtel + IDEO.org

How might we use the rapid expansion of mobile money in East Africa to build new financial services?

JPMC + IDEO.org

How might we design digital tools to help low-income Americans improve their financial health?

LAUNCHPAD

d.light + IDEO.org

How might we replace kerosene with an ultra-affordable solar lantern in India and Africa?

Proximity + IDEO.org

How might we apply emerging sensor technology to improve farming in Myanmar?

At IDEO.org we start

with questions

And today we’re here to talk about

inclusive business

To me, that means talking about

business as a tool to create stability

and design as a tool to create agency

in unstable, fractured communities

Inclusive business should start by

asking

What kind of society are we seeking

to design for and who will be the

people to create it?

I believe that design is optimism

And that that well designed, inclusive,

pro community businesses can create

and sustain the connections required

for a more compassionate, inclusive,

and prosperous society.

But why agency and not just inclusive

business?

Poverty Tricks People

It creates a poverty of the mind

We forget about dreaming and being

ambitious for a future that might be

It prevents us from being active,

engaged citizens

And all of a sudden, community and

society become things that are

created for us, things that we are

given, instead of things we design

ourselves

We learn to accept things instead of

challenging them.

We learn to say thank you instead of

asking why.

We become passive consumers of

society and not the creators of it

Design for agency

breaks that cycle

Designing the conditions that support

individual and community agency

allows for ambition and ownership to

reemerge

At IDEO.org, agency starts with a

question:

What’s stopping you from leading the

life you want?

So what does Design for Agency look

like?

Let’s talk Congo

A Community-Owned Enterprise in the DRC

ASILI

Initial Goals

Reduce under 5 mortality

Create economic independence

Increase social stability

Principles

Community Owned and Permanent

Sustainable and Economically

Impactful

Collaborative

Locally Relevant

Led by the Local Team

Affordable but not free

Partnered with other businesses

World Class, Transparent

Services

Asili’s Impact

Millions of liters of water sold

13,000 paid consultations

completed

Thousands of tons of potatoes sold

and incomes increased up to 240%

Adjacent business growth

A diversifying business model

Deepening Community

Engagement

Co Design of New Messaging and

Brand

Constant Experimentation

New, Bigger Questions

Today, Asili is still about world class

services but it is also about

harvesting ideas and creating new

space for dreams and ambition to

emerge

It is rebuilding the social fabric of

communities and providing new hope

in the eastern DRC

What we know about building

inclusive businesses

Good ideas are everywhere. Finding,

supporting, and elevating them is our

biggest task

The emergent possible is powerful

Real relationships with consumers

and users are the baseline of great

design

Start from a place of learning

Build early and be ready to rebuild

Create the space and supports

required for your team to have the

confidence to try new things

Allow the team make decisions and

let the market, not your own biases,

say whether that decision was right or

wrong

Thanks!

@johncollery

jcollery@ideo.org

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