mm presentation colgate
Post on 16-Apr-2017
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COLGATE : A STUDY
Anas AhmadMihir GuptaPiyush SoniSuprateek GuliaVivek Singla
STOP KIDDING YOURSELF !!
THIS
TO
THIS
Indian Toothpast
eMarket
57%
21.5%
13.4%
Consumer Behaviour
Enviornment
PricingProduct
PRODUCT Colgate was the first toothpaste in a collapsible tube, introduced in 1896 in New York when it had previously been sold in glass jars since 1873.
In 1992, Colgate established its first factory in India to produce toothpaste for the domestic market, and by 1999 became the highest selling brand in the world.
No. 1 selling toothpaste in india with 56.7% market share as of last fiscal 2014
POINT OF PARITY Presence in every segment- Germ and Tooth-Decay, Sensitivity, Gel, Gum, Whitening, Multi-Benefits
Approved by Dental experts institutions like IDA etc. Price freshening of breath prevents tooth decay
POINT OF DIFFERENTIATION Most accepted toothpaste brand Deeper brand positioning among segments Value for money Tailored toothpastes for different age
VALUE PROPOSITION Reliable toothpaste for prevention of tooth decay Healthy gums & white teeth Reasonable pricing Proven track record in freshening breath and teeth whitening
PRICING
• Market Penetration Strategy
VS
ENVIRONMENT• Dental College
• Paonta Sahib: A Pharma hub
• Colgate Plant in the vicinity
• The Economic Environment
• The Technological Environment
CONSUMER BEHAVIOUR
Survey
THANK YOU
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