mis750_ali baba finalee
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8/9/2019 Mis750_ali Baba Finalee
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KamarulAmirudin
Mohamad Alamin Rehan
Mohd AzwanAzim Rosli
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Why Alibaba.com?Why Alibaba.com?
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Presentation LayoutPresentation Layout
1.0 Founder
2.0 Company History
3.0 Core Business4.0 Business Model
5.0 IT Applications
6.0 Success Stories7.0 Lesson Learnt
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FounderFounderFounder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
SuccessStories
Lesson
Learnt
Jack Ma (Ma Yun)
Born September 10, 1964 in the city of Hangzhou,
Zhejiang province, China.
Attended Hangzhou Teachers College and graduated
in 1988 with a bachelor's degree in English.
Became lecturer in English and International Trade atthe same university.
First started building websites for Chinese companies
with the help of friends in the US.
1995: Founded China Pages, widely believed to be
China·s first Internet-based company.
1998 ² 1999: Headed an information technologycompany established by the China International
Electronic Commerce Center, a department of
Ministry of Foreign Trade and Economic Cooperation
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Founder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
FounderFounder
Jack Ma (Ma Yun)
1999: Founded Alibaba.com
"One day I was in San Francisco in a coffee shop, and I
was thinking Alibaba is a good name. And then a
waitress came, and I said do you know about Alibaba?And she said yes. I said what do you know about
Alibaba, and she said ¶Forty thieves'. And I said yes, this
is the name! Then I went onto the street and found 30people and asked them, ¶Do you know Alilbaba·? People
from India, people from Germany, people from Tokyo
and China« They all knew about Alibaba. Alibaba ³ forty thieves. Alibaba is not the thief. Alibaba is a kind,
smart business person, and he helped the village and
helped the thieves steal from them. So«easy to spell,and globally known. Open sesame!µ
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1999
Alibaba.com was officially established by18 founders, led by Jack Ma in his Hangzhouapartment.
2000
Alibaba.com launches the Gold Supplier membership on its international marketplace, providing mainland Chinese exporters with an endorsement of their business standards
that they can use with trading partners anywhere in the world.
2001 Alibaba.com becomes profitable
2003
TradeManager instant messaging software is introduced, facilitating trade by enablingAlibaba.com users to communicate in real time.
2005
Alibaba Group forms a strategic partnership with Yahoo! Inc. and takes over the operationof China Yahoo! In exchange, Yahoo! Invests in 40% of Alibaba.com shares.
Company HistoryCompany HistoryFounder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
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2007
Alibaba.com completes its US$1.7 billion initial public offering on the Main Boardof the Hong Kong Stock Exchange.
2008
Alibaba.com forms an associated company, Alibaba Japan, with Softbank to takeover operations of its Japanese business.
Alibaba.com posted a net profit of RMB 1,205 million (US$176 million) onrevenues of RMB3,001 million (US$439 million).
2009
Global Gold Supplier membership is introduced on the international marketplace toserve suppliers outside Greater China.
Alibaba.com completes the acquisition of the business management softwaredivision
Alibaba.com announces an additional domain name, 1688.com, for its Chinamarketplace and a strategic upgrade of the site to support wholesale transactions.
Alibaba.com beta-launches AliExpress, a wholesale platform on the international
marketplace designed to facilitate small bulk transactions online.
Founder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
Company HistoryCompany History
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2010
AliExpress is officially launched on the international marketplace for smaller buyers seeking fast shipment of small quantities of goods.
Company HistoryCompany HistoryFounder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
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AlibabaAlibaba GroupGroupFounder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
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Founder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
Core BusinessCore Business
E-marketplace
GlobalTradePlatform
ChinesePlatform
JapanesePlatform
GlobalWholesalePlatform
www.alibaba.com
www. .com
www.alibaba.co.jp
www.aliexpress.com
50 million registeredusers in more than
240 countries and
regions
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Founder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
Business ModelBusiness Model
ValueProposition
RevenueModel
MarketOpportunity
CompetitiveEnvironment
CompetitiveAdvantage
MarketStrategy
OrganizationalDevelopment
ManagementTeam
CommunityProvider
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Founder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
IT ApplicationsIT Applications
Relates to the field of network resources data processing.
provides an interactive method of owned-resources.
the method uses a management system to:
i) record interactive information of the owned-resources
ii) receive the first user's resources
iii) send the resources of a first user to a second user upon verifying that the first
user has received the second user's resources.
More efficient data resource interaction and electronic trading.
This method helps:i) reduce interaction costs substantially
ii) ensure the smooth progress of resource interaction
iii) enhance reallocation of resources
iv) improves balanced use of the reallocated resources.
Self-Owned Resource Interaction and Method and System For ProcessingElectronicTrade Information
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IT ApplicationsIT ApplicationsFounder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
A payment system includes a central account registration system to bind multiple
payment platforms into an account federation to accomplish convenient and secure
cross-platform payment.
The central account registration system assigns a federation user ID to each federationuser and stores mapping information between the user's federation user ID and the
user's account in its payment platform.
Upon receiving an operation request of a first user from a first payment platform, the
central account registration system provides the account information of a second
payment platform to the first payment platform according to a federation user ID of a
second user.
Payment system is then able to make a cross-platform payment between the first
payment platform and the second payment platform based on the account information
provided by the central account registration system.
System and Method for Making Payment
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IT ApplicationsIT ApplicationsFounder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
Instant Messaging Using Browser
Methods and systems for instant messaging using a browser to eliminate the
requirement of installation of instant messaging software.
When a source user sends an instant message to a target user, the source server (the
server which the source user is logged in) searches the information of the target server(the server which the target user is currently logged in) with the help of an instant
messaging status server, and sends the instant message to the target server according
to the search result.
The target server then relays the instant message to the target user.
The target server may also send a reply message to the source server, which in turn
transmits the reply message to the source user.
Preferably, at least one of users uses a browser and not an instant messaging client
software.
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IT ApplicationsIT Applications
Interactive resource competition ranks resource users using coefficients of performance
(CoP).
Resource users compete for a target resource and each offer a quantifiable reciprocalresource in exchange for using the target resource.
A trigger frequency of a predetermined action with respect to the target resource is
recorded, and the CoP based on the respective reciprocal resource value and the trigger
frequency is determined.
The target resource is then allocated based on the ranking of the CoP's.
An intermediate and credit fund account is used for both making payments and
recording the trigger frequency.The competition is particularly useful for allocating an information display position in
online electronic marketing.
Founder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
Interactive Resource Competition and Competitive Information Display
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IT ApplicationsIT Applications
Techniques for intersystem Single Sign-On use intersystem user ID mapping to map user
IDs of multiple systems.
In one implementation, a method obtains a user's ID information associated with a first
system, and obtains the user's ID information associated with a second system from theuser's ID information associated with the first system according to the intersystem user
ID mapping table.
The first system sends the user's ID information associated with the second system to
the second system, which may allow the user to automatically log on upon successful
user ID verification.
The user ID information communicated between the systems may be encrypted and
decrypted using digital signature techniques.
Founder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
INTERSYSTEM SINGLE SIGN-ON
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Best of theWeb 2000-2006
The only import-export marketplace named "Best of theWeb" 7 yearsin a row by Forbes magazine (2000-2006)
TopWebsite for Entrepreneurs 2006 Selected as a "TopWebsite for Entrepreneurs´ by US-based
Entrepreneur magazine
Most popular B2B website 2006
Selected as the most popular B2B website by readers of the Far EasternEconomic Review, a financial magazine published by Dow Jones in Asia
World's most popular site in the categories of Import-Export and International Business and Trade 2006
Ranked by Alexa (www.alexa.com) - a subsidiary of Amazon.com that
provides independent web traffic ratings of websites around the world
Founder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
Success StoriesSuccess Stories
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Founder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
Success StoriesSuccess Stories
Wharton Infosys Business Transformation Award for theAsia-Pacific region 2007
WIBTA rewards IT excellence and innovations that have a longlasting impact on the industry and on society as a whole.
Alibaba.com allows SMCs to reach a far wider market and helpsthem compete directly with large corporations.
HitwiseTop 10 award for April-June 2008
The Hitwise Top 10 Award acknowledges websites from over 160industries who are leaders in their industry. Alibaba.com ranked 5based on visits among all US websites in the Hitwise Shopping andClassifieds section for theWholesale and Relationship Salesindustry.
FastCompanyTop 50 Most Innovative Companies 2010
Ranked 29th in FastCompany magazine top 50 most innovativecompanies
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Buyers can save their time of surveying items to buy byusing the Alibaba website whereby all the productsreview are displayed.
Suppliers do not have to use big space for advertisementand promotion activities whereby Alibaba website hasprovided the advertisement facility.
The online trading business have huge potential to growas the usage of Internet is keep on increasing all overthe world.
Founder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
Lesson LearntLesson Learnt
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THANK YOU VERY MUCH, ANDHAVE A PLEASANT DAY!
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Value PropositionValue Proposition Why should the customer buy fromyou?
Founder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
Increase sales and market share
Through International promotion platform
Alibaba.com is the global leader in e-commerce and marketplaces with acommunity of more than 50 million registered users in more than 240
countries and regions
Easy to use
B2B trade portal for manufacturers and exporters
Reduce business cost
Low cost of communication, Low cost of promotion and No cost formiddleman
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Easy to communicate
Buyers and sellers can locate each other, share information, negotiate directlyand transact business
Business one stop centre
It offers Internet infrastructure services (China), provide business managementsoftware, and provides educational services to incubate enterprisemanagement and e-commerce professionals.
Business friendly
Provide all categories of products, quick business information such as latest
trade trend, hot business country , promotional products, latest hot productsand price watch
Trustable web portal
Alibaba is public listed company in Hong Kong Stock Exchange and 40% sharesare owned by Yahoo!.
Value PropositionValue Proposition Why should the customer buy fromyou?
Founder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
Trade Manager + Buying Lead
www.alibaba.com
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y Alibaba.com revenue comes from membership fees of registeredsuppliers.
y All users must register before they can use the features of Alibaba.com.
y Suppliers· memberships are either: Free membership (available for companies outside of China)
Gold Supplier membership (compulsory for Chinese companies)
Revenue ModelRevenue Model How will you earn money?
Founder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
Free member
Membership fees
Alibaba income
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´The increase was mainly due to the continued healthy growth in GoldSupplier membership and the strong growth of our China marketplace as we
launched our new initiatives ´ Alibaba.com
Founder
CompanyHistory
CoreBusiness
BusinessModel
ITApplication
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LessonLearnt
Revenue ModelRevenue Model How will you earn money?
Revenue
RMB3,567.9 million
(US$522.4 million) as of
March 31, 2010
RMB3,437.0 million
(US$503.2 million) as of
December 31, 2009
RMB2,484.9 million
(US$363.8 million) as of
March 31, 2009
43.6%
3.8%
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Mkt. OpportunityMkt. Opportunity What marketspace do you intend toserve? What is its size?
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BusinessModel
ITApplication
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LessonLearnt
Basically, Alibaba supply existing service like ́ middlemenµ but in a new orsuperior way by using internet platform. Market opportunities for Alibaba areas follows:
1. Companies that are looking for more convenient and eff icient businessprocess.
2. Companies that are looking for new network ing and business partner in other countries.
3. Companies that are looking for new or latest products.
4. Companies that need quick delivery products. Alibaba used Aliexpress.comfor buyers who are looking for fast shipment of goods in small quantity.
In China market alone, the market opportunity is huge because China have
th
ehi
gh
est population in the world and one of the world emergingeconomy with high GDP growth by 8.7 in year 2009.
The potential market size is huge where current world internet users arealmost 2 billions.
Alibaba community is now more than 50 million registered users in morethan 240 countr ies.
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Mkt. OpportunityMkt. Opportunity What marketspace do you intend toserve? What is its size?
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CompetitiveCompetitive EvtEvt.. Who else occupies yourmarketspace?
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CompanyHistory
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LessonLearnt
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Competitive advantage is defined as company·s ability to perform in theways that competitors cannot or will not match.
Competitive Adv.Competitive Adv. What special advantage does yourfirm bring to the marketspace?
Founder
CompanyHistory
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ITApplication
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LessonLearnt
From Agriculture products to Chemicals, toWasteManagement equipment
It offers allsort of
prod
ucts
Alibaba.com Ltd is a public listed company in Hong Kong Stock Exchange since 2007 and ranked first in the list of onlinetrading companies.
Financiallystrong and
stable
Yahoo Inc. bought 40% of Alibaba shares in 2005 where itshows Alibaba.com·s potential and capability.
Brand recognition
Examples
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Competitive Adv.Competitive Adv. What special advantage does yourfirm bring to the marketspace?
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ITApplication
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LessonLearnt
The company was established by native Chinese (Jack Ma andcolleagues), thus able to understand the colossal Chinese market.
Better understandingof the market
it used Alipay.com to create a safe payment solution. This systemhas a payment service called Escrow, in which consumers can verifywhether they are satisfied with goods they have bought beforereleasing money to the seller.
Alipay.com also have joint venture with China's leading banks;including China Merchants Bank, China Construction Bank,
Agricultural Bank of China, and the Industrial and Commercial Bank of China.
Secure, easyand quick on-line payment.
Create consumer confidence and trust by ensuring credibility of suppliers.
A e er ho ants to join as a old Supplier need to f ulfil the
necessary re uire ents,undergo rigorous authentication and
verification procedures y third-party security service.
Gold Supplier Membership
Guide
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Market StrategyMarket Strategy How do you plan to promote yourproducts or services?
Founder
Company
History
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
On-linemarketplace, large
market share, and ina fast growing
industry
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Market StrategyMarket Strategy How do you plan to promote yourproducts or services?
Founder
Company
History
CoreBusiness
BusinessModel
ITApplication
SuccessStories
LessonLearnt
The market is growing rapidly they require investment tomaintain their lead.
Listed on HKSE to raise capital.
Raise capital
Attract more free members to convert into Gold Supplier Members Offered China TrustPass Basic, RMB1,688 per year lower than ́ Gold
Supplierµ
Target market: entry-level SMEs
Reduce pr icefor
membership
Introduce AliExpress for small scale users to do business and
faster shipping of small quantity goods.
Introduce
ne ser ice
Yahoo Inc. (for product search) and UPS (for delivery,transportation and shipping).
Strategicpartnership
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Mission
To make doing business easy
Vision
To build a company that lasts 102 years.
To become the world's largest e-commerce service provider.
To become the world's best employer.
Org. DevelopmentOrg. Development What types of organizationalstructures within the firm arenecessary to carry out the businessplan?
Founder
Company
History
CoreBusiness
BusinessModel
ITApplication
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LessonLearnt
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History
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Org. DevelopmentOrg. Development What types of organizationalstructures ithin the firm arenecessary to carry out the usinessplan?
Customer FirstThe interests of our community of users and paying members must be our first
priority.
Teamwork
We expect our employees to collaborate as a team. We encourage input from our employees in the decision-making process, and expect every employee to commit
to the team's objectives.
Embrace Change
We operate in a fast-evolving industry. We ask our employees to maintain
flexibility, continue to innovate and adapt to new business conditions and
practice.
Integrity
Integrity is at the heart of our business as trust is an essential element of a
marketplace. We expect our employees to uphold the highest standards of
integrity and to deliver on their commitments.
PassionOur employees are encouraged to act with passion whether it is serving customers
or developing new services and products.
Commitment
Our employees have a dedicated focus and commitment to understanding and
delivering on the needs of Chinese and global SMEs.
Culture and Values
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Org. DevelopmentOrg. Development What types of organizationalstructures ithin the firm arenecessary to carry out the usinessplan?
Jack Ma·s vivid image of his ideal ork environment for the employees:
Blue Sky
Processes, systems, and decisions need to be open and transparent. There·s nothing thatshould be hidden from employees. We should be transparent.
Solid Ground E¤ erything ¥ e do should be honest, ethical and contr ibute to the ¥ elfare of the society.The company should be on solid f inancial ground so employees ¥ on·t ¥ orry about thef inancial future of the company.
Free-flo ing Ocean
Talent must be allo¥ ed to rotate jobs across subsidiar ies and departments.
Green Forest
Conducive conditions for continued innovation.
Har monious Community
Peers ¥
ith shared values and simple interpersonal relationships.
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Management TeamManagement TeamWhat kinds of experiences andbackground are important for thecompany leaders to have?
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