melani-fernando-oral-presentation-sri lanka-16.03.2015

The Cosmetics and Perfumery Market in

Sri Lanka

Melani Fernando(EFCM)

Date of submission: 16/03/2015

• Market Exists in the western region of the country

• Growing trend for luxury products

• Younger generation is more inclined to Perfumery and cosmetic products

Hotel Amenities Spa Products Incense Sticks

soap, shampoo, body lotions, body oils, creams, serums, perfumes and colognes

• Excellence in ayurvedic physiology

• Strong acceptance among general public

health care, personal care, food supplements, spa products and herbal oils

hand & body lotions, bath & shower gels, foot care, body butter, body scrubs, beauty oil mists, hand sanitizers, cleansing bars, hair care products, fragrance oils, oil burners, perfumed body mists, roll-ons

Exotic Sri Lankan Heritage

Indulgence

of

Old

Ceylon

Spa Ceylon Founded in May 2009

Store in Mumbai

(at Bandra Linking Road

upmarket shopping strip)

• Products not only for body, also for mind and soul

• Up market luxury products targeted at high-end tourists

• A rich traditional approach towards modern day products

• Island wide presence in Sri Lanka

• Now open in Mumbai, Seoul, Singapore and Istanbul

• Targeting Rs. 1 Billion in revenue in 2015

• Growth rate of 500% over the past two years

• 130 formulations of personal care products

• Advertising budgets- 20% of revenue

Aloe Mint

Cardamom Rose

Caring Almond

Ceylon Tea Therapy

Ginger Spice Jasmine

Margosa Lime

Pink LotusSave The Majestic Ceylon Elephant

Sensual Sandalwood

White Tuberose

Sleep Therapy

Water Lily

Sandalwood Vetyver

Vatha- Normal to dry skin

Pitha- Normal to sensitive skin

Kapha- Normal to oily skin

Tridosha- All skin types

Groups by product range of Spa Ceylon

Export of Essential Oil in Sri Lanka

Major destinations of essential oils in 2011

Sri Lanka VS Europe

• RETAIL IN SRI LANKA: Trade monopoly of individual businessmen importing international brands, few local manufacturing companies, extreme stratification of product ranges, no defined sale period

• SRI LANKAN CONSUMERS: Booming trends in youth but majority prefers traditional/local products due to The lack of consistency of international brands, currency difference limits spending, duty free shopping

• AYURWEDIC CULTURE IN SRI LANKA: Most people still reply on the traditional care methods due to the rich ayurvedic heritage, synthetic products are not preferred, Luxurious spa chains often partners with luxury hotels

Acknowledgements:

• To Mrs. Joelle Mussard- Lecturer in charge at ISIPCA

• To lecturers at Department of Chemistry, University of Colombo

• To Mr. Shiwantha Dias- MD of Spa Ceylon

• To Dr. Rhadika Samarasekera- Assistant Director, Industrial Technology Institute, Sri Lanka

• Family and Friends

• Supportive class mates

THANK YOU