lexi pens presentation
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ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com www.lexipens.com
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
Lexi Center –Head office Mumbai, India
www.lexipens.com
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
Recognized by Government of India
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
CRISIL RATING
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* CRISIL IS A SUBSIDIARY OF “STANDARDS & POORS”
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
Global Presence- Present in 50 Countries
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4 Manufacturing Units in India with Latest Technology- Engel Machines
from Austria
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ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
500 Employees to grow the organization
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Production 2 million pens in a Day
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India’s Highest Selling single model pen amongst prevailing 4000
products - first time in the history of Stationery in India.
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
Original Innovative Designs
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Smudge free writing with bright color ink
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Waterproof Ink with EN71 International Standards
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Firm Grip & Stress Free Writing
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• FOR PENS WITH GRIP• CONTROLLED INK FLOW SYSTEM FOR DOUBLE SPEED WRITING • PREMIUM IMPACT- PROOF NICKLE SILVER TIP • NON SLIP, GRIP FOR ULTIMATE WRITING COMFORT • FREE FLOW BRIGHT COLOUR INK FOR A SOLID WRITING
IMPRESSION.
• FOR PENS WITHOUT GRIP• CONTROLLED INK FLOW SYSTEM FOR DOUBLE SPEED WRITING • PREMIUM IMPACT- PROOF NICKLE SILVER TIP • FIRM GRIP FOR ULTIMATE WRITING COMFORT • FREE FLOW BRIGHT COLOUR INK FOR A SOLID WRITING
IMPRESSION.
Our USP’s..
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
2001 Incorporation of Lexi Pens (India) Pvt. Ltd.
2001 Started Exporting to Nearby Countries.
2002 Lexi 5 became India’s Highest Selling Pen Model.
2003 Launch of Lexi IQ and Lexi Fx.
2004 Lexi 5 Largest Selling Pen in Sri Lanka for consecutive 4
years.
2004 Lexi becomes largest selling pen in Yemen.
2005 Launch of Lexi G and Lexi Sharp.
2006 Launch of Lexi 5n and SLM.
2007Launch of two new models, Lexi 10 i & Lexi 1 .
2008Launch of V5 and Jet Speed
2009Launch of Easy Flow and Many more in the Pipeline
2010Successful Launch of Allwrite Pens
Our History..
ISO 9001:2000 www.lexipens.com
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
Our Presence across the Globe
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= 2 Branch Offices= 303 Distributors = 148 Sales Team
Our network in India…
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ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
= 1 Branch Office in UAE= 50 Distributors = 27 Sales Team
Our network in across the globe…
ISO 9001:2000 www.lexipens.com
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
= ASIA Cambodia Myanmar Nepal Philippines Vietnam Thailand Malaysia Indonesia= LATIN AMERICA & CARRIBEAN Colombia Trinidad & Tobago Argentina Dominican Republic Ecuador
= OCEANIA Australia Papua New Guinea Fiji Samoa
= AFRICA Egypt South Africa Sudan Ethiopia Tanzania Uganda Dem.Rep of Congo Madagascar Kenya Mauritius Ghana
EUROPE & CIS Greece Poland Turkey Romania Ukraine
Our Global Presence
= MIDDLE EAST Syria United Arab Emirates Yemen Israel Lebanon Iraq Iran Kuwait
ISO 9001:2000 www.lexipens.com
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
= Checks / Controls on: = Measurements, Appearance and Smoothness of Tips= Physical and Chemical Control of Inks= Pen Assembly= Writing Quality at Each Stage of Manufacturing
= Systematized Automated Assembling & Packing Line.
= Audit of the Finished Products – Quality & Count
= EN71 Compliant Ink.
Quality Standards
ISO 9001:2000 www.lexipens.com
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
“Every Endeavor from our end should reflect a Stamp of High Quality. Lexi should be Synonymous with Quality in the
Customers’/Consumers’ Mind.”
Quality Policy
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ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
• Overview• Products• Promotions• Future
Thought Process
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Products
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• Point Size: 1mm.• Tip: Bulky• Ink: Regular• Features: Waterproof
ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, Ergonomically designed barrel for smooth and sharp writing
Allwrite Dax
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
Point Size: .7mmTip: Ohto / Needle Ink: RegularFeatures: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, Ergonomically designed barrel for smooth and sharp writing
Lexi 5
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
Lexi 5n
Point Size: .7mmTip: Techno RadiusInk: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing,Ergonomically designed barrel for smooth and sharp writing
Lexi 5n
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
Point Size: .7mmTip: BulkyInk: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, Ergonomically designed barrel for smooth and sharp writing
Lexi Jet Speed
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
Point Size: .7mmTip: Atom Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing,Ergonomically designed barrel for smooth and sharp writing
Lexi 10i
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
Point Size: .7mm Tip: Jumbo bulky Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, ergonomically designed barrel for smooth and sharp writing
Lexi Easy Flow
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We can provide the packaging in Dispensers, Boxes, Pouches, Blisters etc. It can also be customized according to Customers/ Market Requirements.
Packaging
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• Overview• Products• Promotions• Future
Thought Process
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= Paperworld Frankfurt. Date : 25 Jan , 2009 – 31 Jan, 2009
Date : 23 Jan , 2008 – 27 Jan, 2008 Venue : Messe, Frankfurt, Germany.
= Paperworld, China 2007Date : Nov 20, 2007 - Nov 22 , 2007
Venue :Shanghai,China.
= Jakarta Fair, Indonesia. Date :June 15,2007 – July 15, 2007
Venue :Jakarta,Indonesia.
= Escolar , Paper Brasil. Date : Aug 28, 2006 - Aug 31, 2006 Venue: Anhembi Park Exhibition Hall, Sao Paulo,Brazil.
Fairs & Exhibitions
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ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
Awards – Paperworld Frankfurt 2008
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ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com www.lexipens.com
= Banners
= Hoardings
= School Promotions
= Delivery vans
= Beach Umbrellas
Brand Promotions
Jeepney Covers - Phillippines
Abra – Dubai, U.A.E Delivery Van - Poland
ISO 9001:2000 www.lexipens.com
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
Brand Promotions
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BTL – Marketing Support
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BTL – Marketing Support
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LEXI CLOCK & INFLATABLES
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Colombia
DISPLAY IMAGES
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Sign Boards
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Argentina
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Display Racks and Sign Boards
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SYRIA
DISPLAY IMAGES
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SYRIA
LEXI & CHASER DISPLAY
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SYRIA
LEXI TABLE & LEXI CHAIR
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SYRIA
Lexi & CHASER CORNER
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YEMEN
DISPLAY IMAGES
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YEMEN
LEXI & CHASER DISPLAY
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YEMEN
LEXI CORNER & ARCYLIC DISPLAY BOARD
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IRAN
DISPLAY IMAGES
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IRAN
LEXI DISPLAY IMAGES
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Thought Process
• Overview• Products• Promotions• Future
Thought Process
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
Marketing Support..
Based on the Country's potential a marketing plan & budget is arrived at from the goods shipped…..
= Free Point of Sale Material
= Trade Schemes for Whole-sellers = Volume based discounts= Lucky Draw / Scratch Card Schemes= Dealers Social Gathering= Volume based Sales promotion
= Free Sampling
= Regular visits
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
Profile of an ideal partner
= Importer / Distributor of Local origin.
= From FMCG /Stationery distribution background who can cater to ALL wholesalers / re-exporters.
= Sales team and Delivery vans.
= Good distribution network.
= Adequate working capital.
= Long term Commitment.
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=
Business Terms
= Payment Terms – Advance Payment.
= Production time – 15 days from the receipt of Advance + Transit Time.
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
= INCREASE PRESENCE & AGGRESSIVELY SERVICE NEW MARKETS:= Increase the global presence to 75 countries from the present
figure of 50 countries.= Identified regions – Latin America, Africa, Europe, Middle East,
CIS & Asia.= Target and achieve significant market share in the above regions.
= INCREASE PRODUCTION CAPACITY:= Production capacity has already been increased to cater to the
increasing demand.
= INCREASE PRODUCT OFFERINGS: = Introduce new models at various price points. = Extend product offerings in related stationery products like
Markers, A4 Size Papers etc.
Future Plans / Outlook..
ISO 9001:2000 www.lexipens.com
ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com
Looking forward to a New Partnership
THANK YOU
ISO 9001:2000 www.lexipens.com
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