laboratorios fernández y canivell s.a. · equinacea + propolis pekes. ceregumil reaches an...
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Laboratorios
Fernández y Canivell S.A.
LaboratoriosLaboratorios FernFernáándezndez yy CanivellCanivell SS..A.A.
“Working to improve your
health and personal wellness
through the diet”
MORE THAN ONE HUNDRED YEARS
Fernández y Canivell patented his
revolutionary formula called
“Ceregumil” more than one century ago.
The creator of this famous tonic was the
pharmacist Bernabé Fernández. He was
born in 1878 in Granada.
Laboratorios Fernández y Canivell S.A.
HISTORY
Laboratorios Fernández y Canivell S.A.
� The Company opens its
first plant Málaga. The
port city offers
international
development
opportunities.
� The Ceregumil brand
progressively gains
recognition thanks to
mass marketing
campaigns.
� Further international
expansion in Asia and
East Europe.
� The founding family
sells its majority stake
to a group of
shakeholders, including
the 2 current majority
owners.
� Launch of Pekes,
opening the Pediatric
care line. Later follows
Equinacea + Propolis
Pekes.
� Ceregumil reaches an
agreement with Puerto
Galiano to share a
network of 40 sales
reps.
� 2 CMO agreements are
signed with Groupe
Santé (white-label) and
Madison Medical
(Cergumil brand).
� Fernández y Canivell
inaugurates its new
facilities with improved
production and R&D
capacities.
1912 1921 70s-80s 2004 2009 2010 2014 2015 2016
From pull to push marketing: a new strategic layout
Successful brand building thanks to a pull-marketing strategy
68%
� Bernabé Fernández
Sánchez first registers
the Cergumil tonic
formula for its
commercialization.
€6m equity investment
BUSINESS
Laboratorios Fernández y Canivell S.A.
�Legendary Spanish brand whith more than 100 years of
history in pharmacies
�Pionner in Spain in consumer marketing and advertising
�Extremely high awareness among consumers and
pharmaciests
�Ideal plataform to develope additional product lines
especially in kids womne´s Health and Elderly Care
�State of the art prodution plant for liquids
�Inaugurated in 2009
�4000 square meters
�1.000.000 L/year capacity
�9001, 14001 ISO
COMMODITIES
CONTRACT MANUFACTURING
�Large range of products
�Product quality
�Competitive price
�Adjust to local consumer’s needs
�Adjust to local packaging needs
BRAND FACTORY
�R&D professionals
�Manufacturing capacity
�Product Quality
�Adjust to local consumer’s needs
�Adjust to local packaging needs
NEW PRODUCT
CONTRACT MANUFACTURING
IMAGE AND ATTRIBUTES OF BRAND
TRADITIONAL
BRAND
� Security
� Confidence
� Guarantee
NATURAL
PRODUCTS
� Without risks
� Without secundary effects
� Without chemistry
SALE IN
PHARMACIES
� Profesional prescription
� Confidence
� Safety
Laboratorios Fernández y Canivell S.A.
IMAGE AND ATTRIBUTES OF BRAND
Laboratorios Fernández y Canivell S.A.
1850
1887 1937
1919
1912
1898 1957
MANUFACTURING PLANT
Laboratorios Fernández y Canivell S.A.
In 2009 the company invested seven million euros in a new
manufacturing plant located in Technological Park of Andalucía
(Málaga).
Laboratorios Fernández y Canivell S.A.
QUALITY & MANUFACTURING PROCESSES
� Natural dyes and additives (caramel,
honey, etc.) are poured into the mix via a
piping system linking with the previous
chamber. 4 agitation systems of 4,000L
each keep the solution uniform during
this step.
� In conditioning room number 1, the
liquid is bottled then encapsulated.
� The preparation macerates in 1
of 12 storage tank.
� Each 4,000L tank correspond to
a different maceration process.
Rx Pharmaceutical Production Environmental ManagementQuality Standards
Certification Name
� Development, production and
commercialization of dietary
supplement products.
� Continual improvement
process for efficient resource
management.
� Production and distribution of
Rx and OTC drugs. Allows
exports to many countries.
� ISO 9001:2008� GMP & FDA
� Compliance� ISO 14001:2004
Natural raw materials Preliminary mix
� Herbal essences and raw materials
flow into the value chain.
� They are stored in the first
warehouse before use.
Accreditation Type
� Progressive mix of the active principles
with water and other natural ingredients,
following a carefully developed process.
� 2 Mixing machines (3,000 and 4,000L)
ensure optimal liquid uniformity.
Secondary mix
Storage Picking
MacerationPackaging Bottling
� In conditioning room number
2, bottles are labelled and
packaged, then arranged into
palettes.
� The palettes are transferred to the
distribution area according to the
order schedule.
� Packages are prepared according
to the order flow.
Distribution by a third party
Certifications
Quality System Standards
Quality System Standards
Quality System Standards
I+D
Fernández y Canivell S.A. has a department of I+D
constituted by professionals with a wide experience in formulation.
In this departement, a constant investigation is carried out for the
development of new products and optimization of the industrial
processes
Laboratorios Fernández y Canivell S.A.
NEW PRODUCTS DEVELOPMENT
Liquid products are developed in our laboratory.
The last products launched to the market are:
Ceregumil ECHINACIA+ PROPOLIS and LIQUID IRON.
Laboratorios Fernández y Canivell S.A.
PROJETS INVESTIGATION
Our company collaborates with the department of cellular biology, genetic and physiology of the University of Málaga in different projets of investigation.
The result of this collaboration has been the development of different studies:
‐ Study of the effects of Ceregumil Vitamix on rodents.‐ Study of effects of Mente Activa on different parameters
of aging in rats.
Laboratorios Fernández y Canivell S.A.
DOMESTIC MARKET
• IT IS PRESENT IN 22000 PHARMACIES OF SPAIN
• ALL OF OUR PRODUCTS ARE PRESENT IN EVERY
PHARMACEUTICAL DISTRIBUTION CHANNEL OF SPAIN
• IT IS PRESENT IN THE MOST IMPORTANT DRUGSTORES OF THE
COUNTRY
Laboratorios Fernández y Canivell S.A.
CATALOGUE OF PRODUCTSCEREGUMIL
Health Food Supplement
We adapt to the needs of each country
Laboratorios Fernández y Canivell S.A.
SPAINUSA
TAIWAN
CHINA
PORTUGAL
A PRODUCT FOR EVERY NEED
Laboratorios Fernández y Canivell S.A.
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CEREGUMIL ���� ���� ���� ����
CEREGUMIL VITAMIX ���� ���� ���� ���� ����
CEREGUMIL VITAMIX PLUS ���� ���� ���� ���� ����
CEREGUMIL GINSENG ���� ���� ����
CEREGUMIL ROYAL JELLY ���� ���� ���� ����
CEREGUMIL KIDS ���� ���� ���� ���� ����
CEREGUMIL ECHINÁCEA+PRÓPOLIS ���� ���� ���� ����
CEREGUMIL PHOSPHORUS SENIOR ���� ���� ����
CEREGUMIL PHOSPHORUS SENIOR ���� ���� ���� ���� ���� ����
CEREGUMIL OMEGA 3 DHA ���� ���� ���� ���� ����
CEREGUMIL EQUINÁCEA ADULTOS ���� ���� ���� ����
CEREGUMIL LIQUED IRON ���� ���� ����
CEREGUMIL CALCIUM ���� ���� ����
ISOGUMIL ���� ���� ����
ACTIVI MIND ���� ���� ���� ����
Laboratorios Fernández y Canivell S.A.
CONTRACT MANUFACTURING: COMMODITIES
CONTRACT MANUFACTURING: COMMODITIES
• We are developing and formulating liquid and semi-liquid for contract
manufacturing
• We cover all the process of manufacturing bulk or second packaging
• We produce for national and international clients
PRIVATE LABEL LIQUID FOOD SUPPLEMENTS COMMERCIAL POSITIONING DIETARY INGREDIENTSADULTS
CALCIUM + D3 VIT PREMIUM BONES Calcium and D3 vitamin
MULTIVITAMINIC WITH GROUP B + C + D SEASONAL DECAY Group B + C + D vitamins
GINSENG SPORT & VIGOUR Ginseng extract
MAGNESIUM + B6 AND C VITAMINS SPORT & MUSCLE Magnesium and B6 and D vitamins
IRON ANEMIA Iron
ROYAL JELLY + C VITAMIN DEFENCES Royal jelly and C vitamin
ROYAL JELLY+ PROPOLIS PREMIUM DEFENCES Royal jelly and propolis
KIDSDHA + PHOSPHORUS ENERGY FOR BODY AND MIND DHA + phosphorus + royal jelly
PHOSPHORUS + B12 VITAMIN NUTRIENTS FOR MEMORY Phosphorus + B12 vitamin
IRON ANEMIA Iron
MULTIVITAMINIC WITH GROUP B + C + D FATIGUE AND TIREDNESS Group B, C and D vitamins
ROYAL JELLY+ PROPOLIS DEFENCES Royal jelly and propolis
CALCIUM+ D3 VITAMIN BONES Calcium and D3 vitamin
EXPORTS FROM SPAIN
Laboratorios Fernández y Canivell S.A.
ARGELIAARGELIAARGELIA
www.ceregumil.com
info@ceregumil.com
C/ SEVERO OCHOA,13
PARQUE TECNOLOGICO DE ANDALUCIA
29590 MÁLAGA –SPAIN-
Tf: +(34) 952 33 85 00
Laboratorios Fernández y Canivell S.A.
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