juggle presentation

Juggle Brand Development

Making Sense

JuggleRoute 1

Using the ‘J’ element to create a logo for ‘juggle’. The logo also contains a mirrored ‘J’. This helps to communicate the dualistc nature of the brand, where two elements have come together to create a whole.

3 Possible Colour Schemes [Hero Brand]

Route 1a Route 1b

Route 1b Route 1c

Contextual use logos

Development of the logo

JuggleRoute 2

Borromean rings have been used in various contexts to indicate strength in unity. The symbol is associated with the Norse god Odin. These three elements interlocking communicate the ‘juggle’ aspect of the brand as common juggling is executed with three balls. Additionally, the interlocking elements speak of the integration between mums and SME’s. Each element de-constructed looks like a ‘J’ as well so in such a way each section of the logo can retain brand values and help to enforce them.

3 Possible Colour Schemes [Hero Brand]

Route 2a Route 2b

Route 2b Route 2c

Contextual use logos

Development of the logo

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