jakes portfolio presentation

2016 Schramm Summer Internship

Jake Landmesser

Marketing & Social Media Intern

May-August

Expectations

• Learn how to be more independent with a heavy workflow

• To understand how to market a niche product

• Learn how to prioritize tasks and objectives

• Gain experience in the business side of Advertising and Marketing

• Be able to ask for help, and ask how I am doing as an Intern

Goals

• Set up a Social Media Campaign

• Create content that will be recognized as a scholarly article or blog post

• Post more than 10 professional Social Media posts that exceed the average likes, and engagement percentages prior to my arrival

• Create an Advertisement that is professionally recognized.

What Did I Do?

DUG East Ad

• Seen by over 1000 people attending this tradeshow

• Back of the DUG East Pamphlet

• This was my first crack at Photoshop, but I am proud of it

• Learned the lesson of understanding who you’re targeting.

Texas High School Football Ads

• Each stadium holds a minimum of 10,000 seats.

• All ads are for the whole season.

Case Handling GIF

• Used in Sales presentations for multimillion dollar products

Blog Post Ideas

• Article on what oil and gas drillers can learn from water well drillers.

• What states can your rig drill in?

• Is your frame cracked? Check before it’s too late.

• Ways to increase efficiency on the work site

• The new generation of drilling. Bye-Bye Baby Boomers, Hello Millennials.

• The Great Crew Change

Manufacturing Mondays Campaign

Brighter than the sun is no joke.

Here is one of our workers welding a Schramm Mast together.

#ManufacturingMondays

Working together is the key to keeping a strong business. Here you the Schramm Team working together in the process of refurbishing a mast for a Schramm Customer. #ManufacturingMondays

Who is Schramm? Campaign

Who is Schramm?

At the request of a monument dealer in 1908, Schramm built a portable air compressor which was immediately accepted by the monument industry. This was one of the world’s first air compressors ever made.

– This is Schramm.

Who is Schramm?

Schramm is a pioneer and an innovator when it comes to our products. From Air Compressors to Drill Rigs we have overtime changed what we make, and how we make it. One thing that never has or will change is our dedication to each and every product we make.

– This is Schramm.

T555 Western Maine Timelapse

• Series of pictures throughout the whole process of this refurb project.

MINExpo Product Release Statement

• “Schramm is confident that the Fury will be the template for the future of efficiency and safety for all drilling rigs in the mining industry. MINExpo has traditionally been the place to debut most technologically advanced equipment. Schramm is thrilled to introduce this revolutionary product to the mining industry at MINExpo 2016”

• “Schramm is built to be innovative. The Fury is the newest addition to the Schramm family of rigs. The Fury is the first look of our new breed of drilling rigs, and shows the next evolution of Schramm design. We’re extremely excited to be at MINExpo 2016, and we look forward to having this rig on-site, and sharing it with the world.”

SEO Keywords and Descriptions

• News: “Schramm makes quality drill rigs that our customers can rely on. Find out more about our rigs, and what we're up to by signing up for our newsletter.”

• Support: “Nobody has your back like Schramm. With our 24/7 service we are here for our customers anytime, anywhere. From the Tundras of Russia to the Savannas in Ghana, Schramm covers you all across the globe.”

• History: “Schramm continues the legacy of our founder Chris Schramm's core values. After over 100 years customer loyalty, and quality products are still our top priorities.”

T455WS Advertisement

Thomas Drilling Logos

Thomas Drilling Logos

Thomas Drilling Logos

Thomas Drilling Logos

MINExpo Floorplan

Social Media Increase

• Increased Schramms Facebook page likes by 91

• An increase of 14%

• Increased Schramms Instagram followers by 48

• An increase of 52%

Schramm Employee Banner

Thank you!