bernard lemaire - flinndal presentation
Post on 12-Apr-2017
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THE DIRECT-TO-CONSUMER HEALTH TECH COMPANYFLINNDAL
FLINNDAL TODAY
Description
• Number 1 in the online DtC market of vitamins and nutritional supplements in the Netherlands
• Flinndal has evolved to a modern VMS brand (vitamins, minerals and supplements) providing high quality products at attractive price levels
• Direct delivery to end consumer in packages that fit within all letterboxes. Full control of the customer relationship by combining a high level of service (call center) with a unique brand experience and personal advice
• Most of the customers take a subscription service which allows for flexibility and operational efficiency
• Customer satisfaction is very high
Platform
• Significant investment have been made in developing an in-house state-of –the-art technology platform that can be replicated or used to scale up, absorb or integrate additional companies
• Flexibility is critical to adapt or fit with upcoming technologies - eg (self)-diagnostics
• We have paved the way to benefit from further internal growth, roll-out and international acquisition strategy by replicating the current offering in other European countries
FLINNDAL TOMORROW
CREATE A EUROPEAN MULTI-BRANDED DIRECT-TO-CONSUMER HEALTH TECH PLATFORM
European VMS market is growing and going mainstream
Room for technology driven direct-to-consumer approach vs. traditional sales channels
Very fragmented market in branded online supplements, local country “kingdoms” but no true pan European online and direct to consumer selling consortium
Existing players evolving from branded traditional DtC channels to nascent online players
No one-stop-shop approach encompassing a combination of Products, upcoming (Self) -Diagnostic Tools and Big Data
A consolidated platform will create economies of scale:
• Shared Tech & Data platform• Product Synergies• Purchasing power• Sharing best practices• Shared service center
VISION - MISSION
VISION - To help people extend their healthy lifespan and make them feel good
MISSION - To become the number one branded direct-to-consumer health tech company of VMS products in Europe by:
- INFORMING our customers to enable them to proactively stay healthy by creating compelling content and offer a health community experience on top of a product
- INNOVATING compelling new quality products to have the best possible positive effect on the health of our customers
- Providing VALUE at the best possible price- PROMOTE our Products through innovative e-marketing, building affiliate partnerships and using the latest
SEO and data analytics technologies
ONLINE TRENDS
Wellness as a status symbol
Trend 4
Unhealthy Lifestyle
Trend 2
Rise of the Self Directed
Consumer
Trend 1
Increased Consumer Awareness
Trend 3
FOCUS
FOCUS ON THE FRONT-END OF THE VALUE CHAIN
FOCUS ON DTC CHANNELS FOCUS ON 3 MAIN PILLARS OF COMPANY
POWDER BLENDING
BRAND
TECH AND DATA PLATFORM
DIRECT TO CONSUMER
INTERNATIONALISATION
INGREDIENT
NPD
SNACKS MANUFACTURE
TABLET AND CAPSULES
DIRECT TOCONSUMER
ONLINEPLATFORM
TELESHOPPING
DIRECT MAIL ORDER
TECHNOLOGY
(SELF)-DIAGNOSTICS
PRODUCTS
BIG
DATA
PRESCRIPTION ADVICE
HOW DO WE WIN?
LEVERAGING AFFILIATES PRODUCT INNOVATION
CREATING ECONOMIES OF SCALE
THINK GLOBAL, ACT LOCAL
CREATE GREAT CONTENT
TECH & DATA PLATFORM
MOBILE
INTEGRATION OF TECH PLATFORM & SUPPLY CHAIN
DIVERSIFICATION
TECHNOLOGY PLATFORM
Service
Flinndal CoreDomain
Payment provider
Fullfillment
WebshopCMS
Portal
CRMSales
automation ReportingDatabase
Customer Service
Accounting
Customer mngt
Event dispatchSegment
WHAT’S NEXT ?
• Flinndal is at the verge of evolving towards an even more technology driven marketing company combined with a strong product knowledge that instantly addresses end customers by delivering at any time the right product
• Ambition is to reach a combined turnover of €100m+ by 2020
• The current platform and in-house knowledge are and will be pillars :- to implement an aggressive internal growth path - to actively pursue a European consolidation strategy- to develop the group companies to become an integrated offeror and platform of 'qualitative products' combined with ’(self)-diagnostics' and 'big data' (one-stop-shop)
• Many acquisition targets have been identified with whom we are actively in discussion with
• We are looking for:• The right partners to support our ambition• The right companies or brands that share our views and want to join our platform; and• The right people to reinforce our team
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