aab instagram presentation

Instagram

Shannon Hayes Fall 2016

Instagram was released October 6, 2010.

The Creators and Founders.“Are we counting wrong?”

Kevin SystromCo-Founder and CEO of

Instagram.

Mike KriegerCo-founder of Instagram.

Mark ZuckerbergBought Instagram for $1

billion.

Insta what?Instagram is an online mobile photo-sharing, video-sharing, and social networking service.

Users can:

● Take pictures● Upload & Shoot videos● Create GIFS● Share them public or privately

Users are also able to share on other media platforms such as Facebook, Twitter, Tumblr, Flickr.

Demographics

According to Pew Research Study:

55% of all online 18 to 29 year olds are using Instagram. Next largest Instagram age demographic is 28% of 30 to 49 year olds. Followed by 11% 50 to 64 Year olds.

Brief History

Instagram’s rapid growth to the #1 social photo platform.

Milestones

Presenting Instagram’s success from the date it was launched.

October 6, 2010Instagram launches!

December 12, 2010Instagram has 1 million users.

March 21, 2011First World Wide InstaMeet.

December 9, 2011Instagram “IPhone App of the Year.

April 9, 2012

Facebook buys Instagram

Oct Dec Jan Feb Mar Aug Sept Dec Apr May Jun Sep

FastForward FastForward

September 6, 2013Instagram has 150 Million Users.

FastForward

Create an Account

Pretty Simple!

You are able to sign up with a separate email address or with Facebook.

1. Create username and password.2. Tap Done!

Instagram featuresLet’s first take a look at the Instagram Navigation Bar helps you navigate around Instagram via the selected icons.

Old Design

New DesignCurrently on Profile

Instagram FeaturesYour Feed tab is found via the Home icon.

Purpose:

From within the “Feed” tab you can scroll through recent posts by all of the users you are following.

Scroll Down

Instagram’s video feature.

Instagram Features

The ❤ symbol is your News Tab.

Purpose:

● To receive notifications on your posts.

● To View activity of users you follow.

Instagram Features

Suggested Accounts

Suggested Videos

Suggested Posts

Lastly we are viewing the Discovery Tab.

Purpose:

Presents content based on what you follow and like.

Users are also able to search for users and hashtags in search bar.

Instagram Picture Features

Probably the most important feature that started the app.

● Users are able to upload a photo, shoot a photo or video live.

● Instagram provides tools to edit and customize your content.

Incorporating Instagram with your Business

Iconosquare’s 2015 Instagram study shows that 70% of IG users report having already looked up a brand on the platform. Plus, 62% of users follow a brand just because they like it!

Create Optimized Business Instagram

Account

Your Account must be separate from your personal one.

Focus on the audience and what sets your brand apart from others.

Relevancy is key.

Highly advised not to post selfies or personal related photos on this account.

Include a link to boost traffic to your website.

Create content that your audience will continue to

like

Once you develop the look of your brand stick to it!

Stay Recognizable with a Consistent Photo and Name.

Create content that your audience will continue to

like

Customers are able to upload their experience with the product and tag the

company.

Provides more of a personal review of the product for potential customers.

Use the tools that Instagram Provides for Editing

Create Lifestyle Pictures to Capture your Brand Culture

What is Lifestyle photo?

Use life-inspired backgrounds, scenes, and models to add a scenario to your product so users can imagine how great those products would be for them.

Offer Promotions and Exclusive Announcements to Followers

Since 41% of Instagrammers state that they follow, or would follow, a brand to take advantage of perks and giveaways, give followers that incentive.

Kindred GroundIncorporate hashtags (#) to

increase the chances for your posts to be discovered.

Instagram can benefit you!Providing exposure to your brand using the right techniques.