alphatise presentation
TRANSCRIPT
Why pay the advertised price? Pay the alphatise price!
What is alphatise?
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...the ease of online purchase with the sharing fun of a social network.
Alphatise is the world’s first marketplace that enables sellers to respond to actual demand. Sellers can use alphatise to reach buyers who have expressed interest in their product or service. By providing intelligence on buyer intent, Alphatise gives sellers unprecedented power to price and sell goods and services based on actual market demand.
Alphatise will change the way we buy and sell.
Sellers pay a fee to push deals that match their location and pricing metrics. Alphatise uses the deal timeframe, historic conversion rate and consumer demand to calculate the cost per push.
Alphatise History Timeline
2016MAR
Launch Alphatise V3
2016JAN
Listing on the ASX:APT
2015OCT
Signed RTO deal with Tandem Capital
2015SEP
Signed India & Philippines joint venture partnerships
2015MAR
Restructured Company
2012MAR
2012OCT
2014APR
2014AUG
2014SEP
2014NOV
Alphatise Founded Public Beta version released
20,000 Registered users
Prototype Deployed inPrivate Beta
Launched Alphatise V1
Launched Alphatise V2
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Tom Sharp Non-Executive Director
Tom Sharp’s career in Stockbroking and Funds Management spans some 30 years, the majority of which was spent gaining invaluable experience with Barclays Bank in their funds management arm and later with UK stockbroker Cazenove & Co.
In recent years Tom has been focused mainly in the corporate advisory arena providing invaluable insight and understanding to our company’s needs going forward. He has also served on a number of not for profit boards as a Director and Executive.
Tom brings to the board extensive experience in finance, corporate and portfolio management.
Alphatise Ltd Board of Directors
John SkippenNon-Executive Director
John has over 30 years’ experience as a chartered accountant and was the former Finance Director of Harvey Norman Holdings Ltd for 12 years. John has also served as a Director of Briscoe Group Limited (NZ) (2004-2011) and Mint Wireless Limited (2007-2008), and Emerging Leaders Investment Ltd (2010-2014) and Rebel Sport Limited (2001-2006)
John is currently Chairman of the Audit and Risk Committee and a Non-Executive Director of Flexigroup Limited (appointed November 2006), Chairman of the Audit and Risk Committee and Non-Executive Director of Super Retail Group Ltd (appointed September 2008)
Non-Executive Chairman
Jeff has over 20 years entrepreneurial business experience in investments, managing strategic opportunities, business building and management consulting in both a Non-Executive Director and Executive Director capacity, has had 13 years of capital markets experience including trading in foreign exchange, futures, warrants/options and lead advisor on several mergers and acquisitions.
As the principle Director at Tandem Capital, Jeff is an Australasian representative of a globally based investment fund since 2004; he has handled multi-million dollar ASX transactions as a corporate advisor. Jeff’s work has included managing start-up enterprises, ASX listings, RTO's, mergers, acquisitions, communications and complex concept selling.
Jeff has co-founded numerous companies across a range of global industry sectors and recently held the executive chairman position through the successful reverse take over of QXQ and the ASX listing of Crowd Mobile limited.
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Paul Pearson Founder & CEO
Paul has built a successful career creating disruptive businesses that challenge the market. He has over 10 years of commercial experience in digital marketing, multimedia services and talent acquisition.
Career highlights include founding national digital marketing agency V Media Group and serving as the Managing Director of a leading IT&T recruitment firm.
Linus YongChief Technical O�cer
Linus is an expert in the design and delivery of cost-e�ective, high-performance technology solutions. With a PHD in Search Engine Algorithms, ISO9001/2000 training, numerous academic qualifications and over 12 years of hands-on experience, he is skilled in all phases of IT project management.
Global Management Team
Gavin BairdGlobal Operations Manager
Gavin is an outcomes-driven professional with extensive project management experience in contact-centre environments. Having launched his career in 1998, Gavin has been instrumental in the inception of 3 major sites over the last decade with growth to over 300 sta�.
With a proven track record of campaign success, Gavin’s strong leadership and expertise across all areas of operations management are a testament to his dedication to maintaining company brand strength in a rapid-growth environment.
Brett Crowley Company Secretary
Brett Crowley is a practicing solicitor and is an experienced chairman, finance director and Company secretary of ASX-listed companies. He currently practices as a solicitor and was until July 2015, a Senior Legal Member of the NSW Civil and Administrative Tribunal.
Brett has over 30 years’ experience in advising emerging companies. His core expertise is in taxation, corporate strategy, structuring, capital raisings and commercial negotiations.
Brett is Company Secretary of Flat Glass Industries Limited (ASX: FGI) and Story-I Limited (ASX: SRY). He is a non-executive director of AG Financial Limited (ASX:AHA). He was formerly a Partner of Ernst & Young in Hong Kong and Australia from 1988 to 1994, and a partner of KPMG in Hong Kong from 1998 to 2000.
Evolution of Commerce
Progress and the evolution of commerce continues to put a squeeze on the small to medium size business owner. Alphatise’s unique m-commerce platform has the solution to give business owners the marketing power of the mega chains.
2.6 billion smart phone users globally today, up to 4.4 billion by 2020!
Source: Ericsson Mobility Report 2015: http://techcrunch.com/2015/06/02/6-1b-smartphone-users-globaly-by-2020-overtaking-basic-fixed-phone-subscriptions/#.qjzvnv:RPIH
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1ST GENERATION
Traditional retail
Higher priceAbility to inspect goodsNo shipping costInstant gratification
2ND GENERATION
e-commerce
Lower priceWider product rangeQuick comparisonDiscrete purchases
3RD GENERATION
m-commerce
Better user experience Personalised content Purchase anytime, anywhere GEO location technology
Market Opportunity
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TOTAL RETAIL SALESWORLDWIDE (TRILLIONS)
SOCIAL NETWORKS USERSWORLDWIDE (BILLIONS)
1.73
2013 2014 2015E 2016E 2017E
1.97
2.18
2.37
2.55
$21.189
2013 2014 2015E 2016E 2017E
$22.492
$23.927
$25.366
$26.817
RETAIL ECOMMERCE SALESWORLDWIDE (TRILLIONS)
$1.0775.1%
5.9%
6.7%
7.4%
8.2%
2013 2014 2015E 2016E 2017E
$1.316
$1.592
$1.888
$2.197
The alphatise m-commerce platform is the convergence of social, retail and e-commerce.
* http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-Around-World/1009976* http://www.emarketer.com/Article/Retail-Sales-World-wide-Will-Top-22-Trillion-This-Year/1011765
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How it Works?
Users search for and express interest in products or services 01
Sellers push deals according to price specific market demand
Alphatise analyses user activity to provide sellers with crucial data about market demand, consumer profiles, consumer behaviour and the physical location of potential buyers. This enables sellers to invest in marketing activities at a low cost and a high conversion rate.
Continual innovation through investment in technology is core to our business. We have custom built a proprietary and scalable technology platform to enable our unique business model. Our technology is built to handle global transaction volumes.
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PRODUCTS
CONSUMERS SUPPLIERS
Consumers create wishes for products
at their price!
Supplierssell products
Suppliers sell to consumers based on actual demand.Consumers get products they want, whilst having a say in what they pay
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Business ModelSuppliers push offers to alphatise
users based on the actual demand
Consumers purchase products and payment is sent to supplier
Search, discover and wish for products
Provide suppliers with actual product demand
SUPPLIERS
CONSUMERS
ANALYTICS
RE ENGAGE USERS
SMSNotifications
EmailNotifications
PushNotifications
In - appNotifications
API
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Revenue Model Immediate revenue drivers
PUSHREVENUE
Revenue stream where seller pays per push on actual sold goods.
Our “white label” retail solution gives retailers an iOS, Android and Web app solution without the upfront development and operational costs, risks or time required to deploy a fully native solution. A simple fee for successful transactions ensures risk and reward is shared equitably between high volume merchants and alphatise.
Alphatise Groups, a subset of alphatise is based on users following groups with common interests. Alphatise groups enables public figures, businesses, organizations and other entities to create an authentic and public presence on alphatise, allows these group owners to engage with their followers to share all their wonderful offers and products.
ALPHATISE WHITELABEL SOLUTION
ALPHATISE GROUPS
FURTHER REVENUE OPPORTUNITIES
TECHNOLOGYLICENCE AGREEMENT
We intend to hold a technologylicence agreement with all our JV partners.
JOINT VENTUREPARTNERSHIP DIVIDEND
We intend to form up to 25 Joint Venture Partners around the globe and have a dividend policy in place. JV Company will distribute a percentage of profits when there is profit or the company sees fit.
$ $$
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Our m-commerce technology is a Plug and Play Solution
We have built a comprehensive set of technology solutions, including:
e-commerce Platform
Our core platform consists of our customer facing desktop website, our mobile website, applications, our order processing and customer service systems. We designed our platform to be stable, secure and cost-e�ective.
Mobile Platform andApplications
Mobile is a key component of our long-term strategy and we have made significant investments in our mobile functionality. Our mobile website and applications for iPhone, iPad and Android-based devices are custom built for our unique needs and are powered by the same core platform that powers our e-commerce platform.
Relevancy and Personalization Systems
Our system is designed to provide a customized and personalized experience in real time to each email subscriber and customer in order to maximize the relevancy of the products we present to them. To provide this personalized experience, we process and analyse the large amounts of data generated by our users’ browsing and shopping patterns on our sites.
Customer Messaging
We send personalized emails and alerts to our users of our mobile applications on products they have wished on. To do this we have built an advanced customized messaging platform leveraging both our own proprietary technology solutions and third-party software solutions. In addition, our systems manage standard e-commerce customer communications such as order and shipment confirmations on a routine basis.
Merchandising andVendor Tools
We have built tools, including a seller management portal that leverages our own open source proprietary technology and open source technology to manage the sale process end-to-end. Our platform is made to support emerging brands and smaller boutique vendors who may have limited systems and technical expertise.
Referral system Invite your friends and get 1% royalty
on all of their purchases.
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Turn Key Solution
Our goal is to find and empower top local teams, Globally! We are deeply involved in recruiting, training and monitoring.
TEAM BUILDING
- alphatise platform and network attracts best talent
- Dedicated in-house recruiters- Worldwide search, interview and test process
MONITORING
- Real-time calculation of system health based on KPIs for all joint venture founders
- 24/7 team centrally monitors health level- Strong focus on page performance and security
EMPOWERMENT
- Onsite training for all teams- Clearly defined hand-over milestones- Formal license agreements with full IP ownership and full freedom to adapt
KICKOFF LAUNCH INDEPENDENCE PERFORMANCE
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Timeline (2 year roll out)
Leverage to growth – Global Joint venture partners (JVP)
Joint Ventures will be formed with credible parties who have strong marketing and advertising capabilities. These parties will be our founders in their respective region. We consider this pillar as a key part of our global growth strategy and our primary focus over the coming years. We’ll establish around 25 JVP; each JVP will own and operate the day to day running of the local business with the ongoing guidance of Alphatise. The main responsibility for marketing and sales lies with our JV partners, whilst the Alphatise focus is technology, global marketing and applying standardised and optimised processes. The objective is to then scale these companies to a leading position in their respective markets.
Currently we have founders in India and the Philippines that we have formed Joint Venture agreements with. We will be launching Australia and New Zealand with supplier partners and are in discussion with potential JV partners.
Alphatise controlled countries
Countries with current joint Venture agreements
Year 1 joint ventures coming soon
Year 2 joint ventures coming soon
12 MONTH TARGETED JOINT VENTURES
24 MONTH TARGETED JOINT VENTURES
Phillipines
Coming soon
Coming soon
Coming soon
Coming soon
Future
India
Future
Future
Future
Future
Future
Coming soon
Coming soon
Future
Future
Coming soon
Coming soon
United Kingdom
Bangladesh
Thailand
Myanmar
Vietnam
Singapore
Malaysia
Indonesia
Future
Future
Future
Future
Russia
China
Canada
Brazil
Spain
France
Ireland
Germany
Italy
Turkey
Taiwan
Balkan region (Eastern Europe)
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Why Invest in alphatise?
We have the people, processes, platform and pipeline to create substantial value.
Addressing a fast growing market opportunity
Ability to reach over 1 billion internet and over 2.6 billion mobile users
Well positioned to capture increasing consumer spend in emerging markets
Successful blueprint for building and scaling companies rapidly
Disciplined KPI driven approach to deploying capital e�ciently
Global execution capabilities paired with regional expertise driving repeatable success
Experienced, committed and extremely passionate leadership team
36/1 Farrer Place, Governor Philip Tower Sydney NSW 2000, Australia
02 8324 7521
/alphatise
@alphatise
user/alphatise