62 tips de todo el mundo para tu estrategia social media

7/30/2019 62 Tips de todo el Mundo para tu Estrategia Social Media

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62 SOCIALMEDIA TIPSFROM AROUND

THE WORLD

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62 social media tips from around the world2

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http://www.hubspot.com/products/inbound-marketing/?source=hseb-ebooks-product-placementhttp://www.hubspot.com/products/demo-offers-team/?source=hseb-ebooks-mql-pageshttp://www.youtube.com/watch?v=evL5jaZx8vkhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.youtube.com/watch?v=evL5jaZx8vkhttp://www.hubspot.com/products/demo-offers-team/?source=hseb-ebooks-mql-pageshttp://www.hubspot.com/products/inbound-marketing/?source=hseb-ebooks-product-placement


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itdct ctt s mats h a t th sjct.

Ths ctt tca cds st--st stcts h

t t statd th ths asct d mat ad a ts

damtas. At ad t, a t xct asc

mat tactcs atd t th tc.

INTRODUCTORY

IS THIS BOOK RIGHT FOR ME?

nt qt s ths s ht ? S th dsct t dtm

v matchs th ctt a at t ad.

itmdat ctt s mats h a ama th th

sjct t hav asc xc xct stats ad

tactcs th tc. Ths ctt tca cvs th damtas

ad mvs t va m cmx cts ad xams.

At ad t, cmta ad jcts th ths

asct d mat.

INTERMEDIATE

Advacd ctt s mats h a, at t , xts

th sjct. i t, a thh advacd ats

ths asct d mat ad h dv cmt

mast th sjct. At ad t, ad t

t xct stats ad tactcs, t as t tach ths h t

sccss.

ADVANCED

Thisebok!



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62 SOCIAL MEDIA TIPSFROM AROUND THE WORLD

b eca Ch

eca s a d mat at HSt, a

mat sta cma Camd,

MA. Sh s a mm th tata

mat tam, h sh cats ctt

a global audience, drives trafc from outside

th u.S., ad ats ads HSt.

eca s as a a ctt t th

HSt h sh ts at vas

tcs acss d mat. FOLLOW ME ON TWITTER@ELICIACHEN
https://twitter.com/EliciaChenhttps://twitter.com/EliciaChen


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AUSTRALIA /7

BELGIUM /13

BRAzIL /17

CANADA /23

CHINA /29

DENMARK /33

FINLAND /37

FRANCE /41

GERMANY /47

IRELAND /54

TIPS FROM COUNTRIES

INDIA /60

ITALY /65

jAPAN /70

NETHERLANDS /74

NORWAY /78

RUSSIA /83

SPAIN /89

SWEDEN /95

UNITED KINGDOM /100

UNITED STATES /107


6/113


7/113


COUNTRY 1

AUSTRALIA


8/113


TOP SOCIAL NETWORKS:

1. fac2. ldi

3. Ttt


9/113


10/113


POST AT NIGHT.o a -cctdAstaas, m thaone in ve sh s t 6m

ad 10m.

G

G

G

G

G
http://www.brandingpersonality.com/connecting-australia-social-media-down-under/http://www.brandingpersonality.com/connecting-australia-social-media-down-under/http://www.brandingpersonality.com/connecting-australia-social-media-down-under/http://www.brandingpersonality.com/connecting-australia-social-media-down-under/


11/113


OPTIMIzE FOR MOBILE.

26% da mda csmtAstaas tas ac mdvcs.
http://econsultancy.com/us/blog/9471-stats-social-media-in-australia-and-new-zealandhttp://econsultancy.com/us/blog/9471-stats-social-media-in-australia-and-new-zealand


12/113


KNOW YOUR AUDIENCEWELL AND CREATE

TARGETED CAMPAIGNS.

60% csmshav casdamt

th mtads cas tatdcmmcats.d
http://boundlesssem.com/attitudes-social-media-consumers-marketers/http://boundlesssem.com/attitudes-social-media-consumers-marketers/


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COUNTRY 2

BELGIUM


14/113



1. fac2. bad

3. Ttt


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qTEST FOR OPTIMALLANGUAGES.

bas s Dtch, fch,gma, ad esh.

Tst s ths dt

aas t s hch tsth mst amt,ad stc th that.
http://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdf


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BE AN INDUSTRYLEADER.bm has aat 10 m, t adshav a ba-

specic socialmda sc.Th s a atttt cm amat-ad.

esca sc 77% th att 16 ad 75 as d v da.

U
http://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://www.newmediatrendwatch.com/markets-by-country/10-europe/37-belgiumhttp://www.newmediatrendwatch.com/markets-by-country/10-europe/37-belgiumhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdf


17/113


COUNTRY 3

BRAzIL


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1. fac

2. ot

3. bad


19/113


SPEAK PORTUGUESE.

baz saspts(t Sash),s dt tthHa.

ww

us Olas a mat.

us Oias a casat.


20/113


DONT IGNORELATIN AMERICA.

it has th astst- at aa .

baz s th 7thast ittmat a,th 46.3 m ( 16% sc

2011).
http://www.comscore.com/Press_Events/Press_Releases/2012/3/Brazil_s_Social_Networking_Activity_Accelerates_in_the_Past_Yearhttp://www.comscore.com/Press_Events/Press_Releases/2012/3/Brazil_s_Social_Networking_Activity_Accelerates_in_the_Past_Yearhttp://www.comscore.com/Press_Events/Press_Releases/2012/3/Brazil_s_Social_Networking_Activity_Accelerates_in_the_Past_Yearhttp://www.comscore.com/Press_Events/Press_Releases/2012/3/Brazil_s_Social_Networking_Activity_Accelerates_in_the_Past_Yearhttp://www.comscore.com/Press_Events/Press_Releases/2012/3/Brazil_s_Social_Networking_Activity_Accelerates_in_the_Past_Yearhttp://www.comscore.com/Press_Events/Press_Releases/2012/3/Brazil_s_Social_Networking_Activity_Accelerates_in_the_Past_Year


21/113


FOCUS ON VIDEO.

V vd s th t actvt baz. i Dcm2011, bazas vd m tha 4.7 vds.

Ths as a 74% cas m thvs a.

V
http://www.comscore.com/Press_Events/Press_Releases/2012/3/Brazil_s_Social_Networking_Activity_Accelerates_in_the_Past_Yearhttp://www.comscore.com/Press_Events/Press_Releases/2012/3/Brazil_s_Social_Networking_Activity_Accelerates_in_the_Past_Yearhttp://www.comscore.com/Press_Events/Press_Releases/2012/3/Brazil_s_Social_Networking_Activity_Accelerates_in_the_Past_Yearhttp://www.comscore.com/Press_Events/Press_Releases/2012/3/Brazil_s_Social_Networking_Activity_Accelerates_in_the_Past_Yearhttp://www.comscore.com/Press_Events/Press_Releases/2012/3/Brazil_s_Social_Networking_Activity_Accelerates_in_the_Past_Yearhttp://www.comscore.com/Press_Events/Press_Releases/2012/3/Brazil_s_Social_Networking_Activity_Accelerates_in_the_Past_Year


22/113


USE DISCOUNTS &CONTESTS AS OFFERS.

uss s scamda as a dsc t a atad xcs, s

am th dctsach/dsctcss cd vbenecial.

81% bazas s

sca mda t dcts, adm tha 75% sca dscts.

z
http://latinlink.usmediaconsulting.com/2012/03/6-new-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/03/6-new-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/03/6-new-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/03/6-new-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/03/6-new-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/03/6-new-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/03/6-new-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/03/6-new-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/03/6-new-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/03/6-new-social-media-trends-in-brazil/http://latinlink.usmediaconsulting.com/2012/03/6-new-social-media-trends-in-brazil/


23/113


COUNTRY 4

CANADA


24/113



1. fac2. ldi

3. Ttt


25/113


START THECONVERSATION.Caadassss aahdu.S. ssss taadvata

cvsatamat, sta advata th a ad a matad.

^Canada
http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/advertising/social-media-shifts-trend-to-conversational-marketing/article4374298/http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/advertising/social-media-shifts-trend-to-conversational-marketing/article4374298/http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/advertising/social-media-shifts-trend-to-conversational-marketing/article4374298/http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/advertising/social-media-shifts-trend-to-conversational-marketing/article4374298/http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/advertising/social-media-shifts-trend-to-conversational-marketing/article4374298/http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/advertising/social-media-shifts-trend-to-conversational-marketing/article4374298/


26/113


TARGET OLDERAUDIENCES.

Caadas 55as d ad hav thast dvs

sca tth thct.

Th hav xcd a a 50%th tta sca t vsts.

i ctast, ss tha 17 saa 18% dct tta vsts.

w
http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/45-canada?start=3http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/45-canada?start=3http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/45-canada?start=3http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/45-canada?start=3


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32% Caadasat hav th att accss th a smatdvc th

d 2012. H'
http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/45-canada%253Fstart%253D2http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/45-canada%253Fstart%253D2http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/45-canada%253Fstart%253D2http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/45-canada%253Fstart%253D2


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POST FREqUENTLY.

30% Caadass sca mdada, as sdt 19% 2012. t
http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/45-canada%3Fstart%3D3http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/45-canada%3Fstart%3D3http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/45-canada%3Fstart%3D3http://www.newmediatrendwatch.com/markets-by-country/11-long-haul/45-canada%3Fstart%3D3


29/113


COUNTRY 5

CHINA


30/113



1. Qz2. Tct w

3. Sa w


31/113


UNDERSTAND YOURLIMITATIONS.Th Chsvmt hasmad t vtamss tsd as

t t Cha-specic socialts.

Sm csms s Vpn (vtavat t) that as thm taccss sts fac, t ma

d t s ach s mtd.

Hd
http://mashable.com/2012/07/02/china-social-networks/http://mashable.com/2012/07/02/china-social-networks/http://mashable.com/2012/07/02/china-social-networks/http://mashable.com/2012/07/02/china-social-networks/


32/113


enCourAge uSer-generATeD ConTenT.

Chs ssa th tmsm as Amcast ma a

chasdcsasd s-atdctt sca ts,

sch as sts cmmts.

%
http://www.clickz.com/clickz/news/1713963/how-online-shopping-behaviors-compare-us-chinahttp://www.clickz.com/clickz/news/1713963/how-online-shopping-behaviors-compare-us-chinahttp://www.clickz.com/clickz/news/1713963/how-online-shopping-behaviors-compare-us-chinahttp://www.clickz.com/clickz/news/1713963/how-online-shopping-behaviors-compare-us-china


33/113


COUNTRY 6

DENMARK


34/113



1. fac2. ldi

3. bad


35/113


FOCUS ON FACEBOOK.

fac s a th mst asca mda st Dma.51% Dmas atss fac.ldi tas a hd at 8% adTtt at 3%.
http://www.netsociology.com/2011/06/official-statistics-51-of-16-74-year.htmlhttp://www.netsociology.com/2011/06/official-statistics-51-of-16-74-year.htmlhttp://www.netsociology.com/2011/06/official-statistics-51-of-16-74-year.htmlhttp://www.netsociology.com/2011/06/official-statistics-51-of-16-74-year.html


36/113


DONT FOCUS ONTWITTER (YET).

Ttts th has mssv, tamt s :a t 625 mms

cats ha thtts. its a atmth atch, tt t a ctvmat cha.dB
http://http//socialmedianordic.com/2011/12/22/twitter-in-denmark-doubles-in-a-year/http://http//socialmedianordic.com/2011/12/22/twitter-in-denmark-doubles-in-a-year/http://http//socialmedianordic.com/2011/12/22/twitter-in-denmark-doubles-in-a-year/http://http//socialmedianordic.com/2011/12/22/twitter-in-denmark-doubles-in-a-year/http://http//socialmedianordic.com/2011/12/22/twitter-in-denmark-doubles-in-a-year/http://http//socialmedianordic.com/2011/12/22/twitter-in-denmark-doubles-in-a-year/


37/113


COUNTRY 7

FINLAND


38/113



1. fac2. ldi

3. Ttt


39/113


GET EASY ACCESS.

Hav hh-sd tts a legAl rigHT tfad ctzs, stt mat hasth tta t acha a adc. ee
http://www.mvfglobal.com/finlandhttp://www.mvfglobal.com/finlandhttp://www.mvfglobal.com/finlandhttp://www.mvfglobal.com/finland


40/113


FOCUS ON FACEBOOK.

Athh Ttt ad ld aa at ad s as,fac s st th d atm sca mda ss h t cms ttact th cmas ad ads.

jjj
http://www.fi.capgemini.com/services-and-solutions/capgemini_consulting/social_media_infographic/http://www.fi.capgemini.com/services-and-solutions/capgemini_consulting/social_media_infographic/


41/113


COUNTRY 8

FRANCE


42/113



1. fac2. bad

3. Sc


43/113


USE FRENCH.

i at t

at stv

amt m

fch

adc...

wSpeaktotheminFrench.
http://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdf


44/113



b 2014, fac ta hdth uk cta ataccss sca ts m(th ea cts).

31% th tmfch ss sd m asa st scats.
http://www.newmediatrendwatch.com/markets-by-country/10-europe/52-france%3Fstart%3D2http://www.newmediatrendwatch.com/markets-by-country/10-europe/52-france%3Fstart%3D2


45/113

62 social media tips from around the world45 Mobile opTiMiZewiTH SHorTer,

SMArTer forMS

y scts, ads,

ad cstms shd

never have to ll out

th sam m tc.

HSt tdcs a

qstd at

that ca hd m

elds if someone has

aad v that

mat. i thds, HSt mas

ms smat.

3 Hide Fields: Set smart elds on each form to hide them fromleads who have already lled them out.

Convert: Sht ms ma hh cvss.

Capture: k ms as as ss, tht s a

vta mat.

3

3

n

SEE DEMO READ MORE
http://bit.ly/Get-A-Demo-of-HShttp://www.hubspot.com/iphone/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/iphone/%3Fsource%3Dhseb-ebooks-product-placementhttp://bit.ly/Get-A-Demo-of-HShttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placement


46/113


t

t

t

t

CHOOSE SOCIAL MEDIASITES OVER BLOGS.

i fac, sca

ts a ma tha s.

i act, sca tsacct a fth of

th tm st fac.

t
http://www.newmediatrendwatch.com/markets-by-country/10-europe/52-france?start=2http://www.newmediatrendwatch.com/markets-by-country/10-europe/52-france?start=2http://www.newmediatrendwatch.com/markets-by-country/10-europe/52-france?start=2http://www.newmediatrendwatch.com/markets-by-country/10-europe/52-france?start=2


47/113


COUNTRY 9

GERMANY


48/113



1. fac2. w-t-

3. X


49/113


ENGLISH IS OK.

Mst gmas ddstad esh.Th , hv,acatts tsa gma.

S at th v astsa a ccasa...wGutentag!
http://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdf


50/113


PARTICIPATE INGROUPS & FORUMS.

gmas a vactv msad X s,

s ts a d ac tsa cct.

U

W

>


51/113


CLARIFY YOURINTENTIONS.gma ssa atcaccd thsct sssad a cats

tads scamda. S hav a ca-t-act m,tat -sam c.

dM
http://www.socialmediadelivered.com/2010/06/21/social-media-tendencies-around-the-world-germany/http://www.socialmediadelivered.com/2010/06/21/social-media-tendencies-around-the-world-germany/http://www.socialmediadelivered.com/2010/06/21/social-media-tendencies-around-the-world-germany/http://www.socialmediadelivered.com/2010/06/21/social-media-tendencies-around-the-world-germany/http://www.socialmediadelivered.com/2010/06/21/social-media-tendencies-around-the-world-germany/http://www.socialmediadelivered.com/2010/06/21/social-media-tendencies-around-the-world-germany/


52/113


inCreASe yourSubMiSSionS rATe

wiTH SMArT forM

Ma t as as as

ss

scts, ads, ad

cstms t sd

t cas-t-act.

HSt tdcs a

qstd at

that ca hd m

elds if someone has

aad v thatmat. i th

ds, HSt mas

ms smat.

3 Hide Fields: Set smart elds on each form to hide them fromleads who have already lled them out.

Convert: Sht ms ma hh cvss.

Capture: k ms as as ss, tht s a

vta mat.

3

3

n

SEE DEMO READ MORE
http://bit.ly/Get-A-Demo-of-HShttp://www.hubspot.com/iphone/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/iphone/%3Fsource%3Dhseb-ebooks-product-placementhttp://bit.ly/Get-A-Demo-of-HShttp://www.hubspot.com/3/%3Fsource%3Dhseb-ebooks-product-placement


53/113


BEWARE OFFREqUENT CHANGES.Cta sa, gma adcsa t hata ad hstattad cha. b md thath csd dat stac sca mda dv.

Y YY!!
http://www.text100.com/hypertext/2009/09/what-you-need-to-know-about-german-social-media/http://www.text100.com/hypertext/2009/09/what-you-need-to-know-about-german-social-media/http://www.text100.com/hypertext/2009/09/what-you-need-to-know-about-german-social-media/http://www.text100.com/hypertext/2009/09/what-you-need-to-know-about-german-social-media/


54/113

www.HubSpoT.CoM


COUNTRY 10

IRELAND


55/113



1. fac2. Ttt

3. ldi


56/113


FOCUS ON SOCIALENDORSEMENTS.67% ish sach ads/dcts sca mda, s tccstms t v dcts thmts.

74% ishss tat ads ds cas asca .
http://www.mrlukeabbott.com/marketing/irish-social-media-statistics-may-2012/http://www.mrlukeabbott.com/marketing/irish-social-media-statistics-may-2012/http://www.mrlukeabbott.com/marketing/irish-social-media-statistics-may-2012/http://www.mrlukeabbott.com/marketing/irish-social-media-statistics-may-2012/http://www.mrlukeabbott.com/marketing/irish-social-media-statistics-may-2012/http://www.mrlukeabbott.com/marketing/irish-social-media-statistics-may-2012/http://www.mrlukeabbott.com/marketing/irish-social-media-statistics-may-2012/http://www.mrlukeabbott.com/marketing/irish-social-media-statistics-may-2012/http://www.mrlukeabbott.com/marketing/irish-social-media-statistics-may-2012/http://www.mrlukeabbott.com/marketing/irish-social-media-statistics-may-2012/


57/113


FOCUS ON FACEBOOK.A 2012 sv shd that 77% std

facas th d scat. o 7% d Ttt, xt th st. H a sma sts math sv:

%o

frspodts

o

eachntwok

50%

15% 13%
http://www.digitaltimes.ie/social/survey-shows-twitter-use-in-ireland-still-very-low/http://www.digitaltimes.ie/social/survey-shows-twitter-use-in-ireland-still-very-low/http://www.digitaltimes.ie/social/survey-shows-twitter-use-in-ireland-still-very-low/http://www.digitaltimes.ie/social/survey-shows-twitter-use-in-ireland-still-very-low/


58/113


59/113


OPTIMISE FOR MOBILE

35% accss sca mdamst th smat hs.

UUUUUUU '''

UUUUUUU '''UUUUUUU '''UUUUUUU '''UUUUUUU '''
http://www.mrlukeabbott.com/marketing/irish-social-media-statistics-may-2012/http://www.mrlukeabbott.com/marketing/irish-social-media-statistics-may-2012/


60/113


COUNTRY 11

INDIA


61/113



1. fac

2. ldi

3. ot


62/113


POST AT NIGHT.Mst th sca t actvtscc t 6m ad 10m, atsss hs.

S S

S

SS S

t
http://www.techinasia.com/social-media-india/http://www.techinasia.com/social-media-india/


63/113


LEVERAGE GAMES,APPS & PHOTOS.

ida ss sd th mst tm fac stactv ams adacats, d tm st v hts.

lva ths t catadc attt.
http://www.techinasia.com/social-media-india/http://www.techinasia.com/social-media-india/http://www.techinasia.com/social-media-india/http://www.techinasia.com/social-media-india/


64/113


FOCUS ON FACEBOOKAND ORKUT.

Tth,fac adot cat tat 90%

ida scamda ss. 90%
http://www.techinasia.com/social-media-india/http://www.techinasia.com/social-media-india/http://www.techinasia.com/social-media-india/http://www.techinasia.com/social-media-india/http://www.techinasia.com/social-media-india/http://www.techinasia.com/social-media-india/


65/113


COUNTRY 12

ITALY


66/113



1. fac2. bad

3. Ttt


67/113


SPEAK ITALIAN.itaa s th th mst sd aa

s, s mst tasat ctt t a ths adc.

itaa ss tca hav a atcat at, t th a m t tact th ths aa a.

UgqG
http://www.text100.com/hypertext/2011/09/socialmedia-italy/http://www.text100.com/hypertext/2011/09/socialmedia-italy/http://www.text100.com/hypertext/2011/09/socialmedia-italy/http://www.text100.com/hypertext/2011/09/socialmedia-italy/


68/113



>

o aa thths a s mttss.

o-thd a mss accsstt

th hs.
http://www.newmediatrendwatch.com/markets-by-country/10-europe/70-italyhttp://www.newmediatrendwatch.com/markets-by-country/10-europe/70-italyhttp://www.newmediatrendwatch.com/markets-by-country/10-europe/70-italyhttp://www.newmediatrendwatch.com/markets-by-country/10-europe/70-italyhttp://www.newmediatrendwatch.com/markets-by-country/10-europe/70-italyhttp://www.newmediatrendwatch.com/markets-by-country/10-europe/70-italy


69/113


DONT FOCUS ONINTERACTION RATE.itaa ss t asmat tha t tact , sa sccss fac cma aca hav 100,000+ as t ss tha50 cmmts.

iiiiiiiiiiii

iiiwii
http://www.text100.com/hypertext/2011/09/socialmedia-italy/http://www.text100.com/hypertext/2011/09/socialmedia-italy/http://www.text100.com/hypertext/2011/09/socialmedia-italy/http://www.text100.com/hypertext/2011/09/socialmedia-italy/


70/113


COUNTRY 13

jAPAN


71/113



1. fac

2. Ttt

3. Mx


72/113


FOCUS ON FACEBOOKAND TWITTER.f th athqa Mach2011, fac ad Ttt havacd Mx as th ma atms.Jaa as facs scd stth mat ast a at baz,

athh tat s : 10% tt ss a fac.
http://www.edelmandigital.com/2012/04/19/friday-5-social-media-in-japan/http://www.edelmandigital.com/2012/04/19/friday-5-social-media-in-japan/http://www.edelmandigital.com/2012/04/19/friday-5-social-media-in-japan/http://www.edelmandigital.com/2012/04/19/friday-5-social-media-in-japan/


73/113


DONT FOCUS ONGOOGLE+.i Jaa,ma sss yahssach ,s g+

dst has mch thSerp. Hv,g+ dstd t attactch ss sch

as tchs admats.

d


74/113

www.HubSpoT.CoM


COUNTRY 14

NETHERLANDS


75/113



1. fac2. Hvs

3. Ttt


76/113


PROMOTE qUALITYCONTENT ON TWITTER.Dtch Ttt ss a th mst actv th dh t cms t stad Ttt. S th h mt mssa ts d!

B

U

U

U
http://thenextweb.com/socialmedia/2012/01/31/study-shows-that-only-27-of-twitter-users-tweeted-during-a-3-month-period/%3Fawesm%3Dtnw.to_1D11p%0Dhttp://thenextweb.com/socialmedia/2012/01/31/study-shows-that-only-27-of-twitter-users-tweeted-during-a-3-month-period/%3Fawesm%3Dtnw.to_1D11p%0Dhttp://thenextweb.com/socialmedia/2012/01/31/study-shows-that-only-27-of-twitter-users-tweeted-during-a-3-month-period/%3Fawesm%3Dtnw.to_1D11p%0Dhttp://thenextweb.com/socialmedia/2012/01/31/study-shows-that-only-27-of-twitter-users-tweeted-during-a-3-month-period/%3Fawesm%3Dtnw.to_1D11p%0D


77/113


USE LINKEDIN IF YOUARE A B2B COMPANY.

nthads as #4 th d m sma sss ssas ldi, s a thssss ldi

Ass.
http://www.socialmediadelivered.com/2012/09/13/its-a-small-business-world-after-all-linkedin-reveals-the-top-locations-for-small-business-professionals/http://www.socialmediadelivered.com/2012/09/13/its-a-small-business-world-after-all-linkedin-reveals-the-top-locations-for-small-business-professionals/


78/113


jOIN ACOLLABORATIVE BLOG.istad d cma m scatch, csd ja caatv t ach a aadc. Th a ma d-adcaatv s th nthadsad mst cm ctts.

W

U

U
http://iww.ag/blog/what-you-should-know-about-social-media-around-the-world-after-conference-notes-part-2/http://iww.ag/blog/what-you-should-know-about-social-media-around-the-world-after-conference-notes-part-2/http://iww.ag/blog/what-you-should-know-about-social-media-around-the-world-after-conference-notes-part-2/http://iww.ag/blog/what-you-should-know-about-social-media-around-the-world-after-conference-notes-part-2/


79/113

www.HubSpoT.CoM


COUNTRY 15

NORWAY


80/113



1. fac2. ldi

3. Ttt


81/113


FOCUS ON FACEBOOK.

fac s a th mst d sdsca mda cha th 57.6% that as ss.

g

U

U

g

U
http://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norway


82/113


TAKE ADVANTAGEOF THE ECOMMERCE

SURGE.

o shs cmcas

m a.76% that atcats cmmc.

Cmd th th s sca mda

s, sca amm add a s, ths td stsat tts ssss.

$
http://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norwayhttp://www.socialbakers.com/facebook-statistics/norway


83/113


USE TWITTER, TUMBLR,& PINTEREST TO

TARGET YOUNGERUSERS

Ttt, Tm

ad ptst aatca a th d 30 cd,has lditds t attact ssth hh dcatad cm.

k md ths ts sas s mch sma tha facs,t th a st am s mda ad tch.

B
http://www.kampanje.com/medier/article6039802.ecehttp://www.kampanje.com/medier/article6039802.ecehttp://www.kampanje.com/medier/article6039802.ecehttp://www.kampanje.com/medier/article6039802.ece


84/113

www.HubSpoT.CoM


COUNTRY 16

RUSSIA


85/113



1. odass2. V ktat

3. fac


86/113


OPTIMISE V KONTAKTEFOR MEDIA & VIDEO

CONTENT.

uss a accstmdt stam msc mvs v ktat,

sd ava20 m/da(cmadt th m/da fac).

m

V
http://www.dreamgrow.com/social-media-in-russia/http://www.dreamgrow.com/social-media-in-russia/http://www.dreamgrow.com/social-media-in-russia/http://www.dreamgrow.com/social-media-in-russia/


87/113


TARGET EARLYADOPTERS

WITH FACEBOOK.fac ss td t hav mad a ad a-mdd.y ss th a chas

td t s Vktat.

4%

%


88/113


TARGET THE 25-35YEAR OLD CROWD

WITH ODNOKLASSNIKI.Th odass mat s dcas ths ss mat t Vktatad fac, t th s sta a ad ss sd m

tm h da tha Vktat fac.

4t t


89/113

www.HubSpoT.CoM


COUNTRY 17

SPAIN


90/113



1. fac2. Tt

3. bad


91/113


SPEAK SPANISH.

As md that Cataa s asaat aa, s cta s.

wi ssat aa Sashadc, mst sa

Spanish.
http://iww.ag/blog/what-you-should-know-about-social-media-around-the-world-after-conference-notes-part-2/http://iww.ag/blog/what-you-should-know-about-social-media-around-the-world-after-conference-notes-part-2/


92/113


TARGET COLLEGESTUDENTS/RECENT

GRADS WITH TUENTI.

Tt sasscatdth a

adc, mst th 18 t 24a a.otha s sfac m,sca th 25t 30 a .

sg
http://eccosocialmedia.wordpress.com/2010/04/29/social-media-in-spain/http://eccosocialmedia.wordpress.com/2010/04/29/social-media-in-spain/http://eccosocialmedia.wordpress.com/2010/04/29/social-media-in-spain/http://eccosocialmedia.wordpress.com/2010/04/29/social-media-in-spain/http://eccosocialmedia.wordpress.com/2010/04/29/social-media-in-spain/http://eccosocialmedia.wordpress.com/2010/04/29/social-media-in-spain/http://eccosocialmedia.wordpress.com/2010/04/29/social-media-in-spain/


93/113


TARGET HEAVY USERSWITH FACEBOOK.i adcmms tdt v scamda savvad a hav

ss, cs fac.

Th ad sca at has sx mstd ss Sa. it s tht d mst hav ss.

C
http://eccosocialmedia.wordpress.com/2010/04/29/social-media-in-spain/http://eccosocialmedia.wordpress.com/2010/04/29/social-media-in-spain/http://eccosocialmedia.wordpress.com/2010/04/29/social-media-in-spain/http://eccosocialmedia.wordpress.com/2010/04/29/social-media-in-spain/


94/113


TARGET LIGHT USERSWITH YOUTUBE.

T a ssh ssca mdaccasa,cs tt

vd ctt yT,hch has cst ht mstd ss Sa.

it s th d t htss.

m
http://eccosocialmedia.wordpress.com/2010/04/29/social-media-in-spain/http://eccosocialmedia.wordpress.com/2010/04/29/social-media-in-spain/http://eccosocialmedia.wordpress.com/2010/04/29/social-media-in-spain/http://eccosocialmedia.wordpress.com/2010/04/29/social-media-in-spain/http://eccosocialmedia.wordpress.com/2010/04/29/social-media-in-spain/http://eccosocialmedia.wordpress.com/2010/04/29/social-media-in-spain/http://eccosocialmedia.wordpress.com/2010/04/29/social-media-in-spain/http://eccosocialmedia.wordpress.com/2010/04/29/social-media-in-spain/


95/113

www.HubSpoT.CoM


COUNTRY 18

SWEDEN


96/113



1. fac2. Ttt

3. ldi


97/113


LEVERAGE SOCIALMEDIA FOR PR

b actv scamda sc 91% Sdsh jasts ssca mda

th .

71% thm sit to nd ideas for sts.

N
http://socialmediatoday.com/kullin/353038/55-fascinating-facts-about-social-media-swedenhttp://socialmediatoday.com/kullin/353038/55-fascinating-facts-about-social-media-swedenhttp://socialmediatoday.com/kullin/353038/55-fascinating-facts-about-social-media-swedenhttp://socialmediatoday.com/kullin/353038/55-fascinating-facts-about-social-media-swedenhttp://socialmediatoday.com/kullin/353038/55-fascinating-facts-about-social-media-swedenhttp://socialmediatoday.com/kullin/353038/55-fascinating-facts-about-social-media-swedenhttp://socialmediatoday.com/kullin/353038/55-fascinating-facts-about-social-media-swedenhttp://socialmediatoday.com/kullin/353038/55-fascinating-facts-about-social-media-sweden


98/113


CHOOSE THE PLATFORMTO ADVERTISE BASED

ON GENDER.

wh xamtm st scamda Sd, stds d that m a mst a cmt

ams h m a ads as ad .

{

&W45
http://www.sciencedaily.com/releases/2011/06/110614115039.htmhttp://www.sciencedaily.com/releases/2011/06/110614115039.htmhttp://www.sciencedaily.com/releases/2011/06/110614115039.htmhttp://www.sciencedaily.com/releases/2011/06/110614115039.htm


99/113


ENGLISH IS OKAY.

Th s tmch aaa asc mstSdsh stsa esh,

ad Sdsh-aa stsca as tasatd th cc.

Ths, a sts sch as fachav a st ad ca aa Sd.

we
http://www.rohitbhargava.com/2009/06/sweden-social-media-marketing.htmlhttp://www.rohitbhargava.com/2009/06/sweden-social-media-marketing.htmlhttp://www.rohitbhargava.com/2009/06/sweden-social-media-marketing.htmlhttp://www.rohitbhargava.com/2009/06/sweden-social-media-marketing.htmlhttp://www.rohitbhargava.com/2009/06/sweden-social-media-marketing.htmlhttp://www.rohitbhargava.com/2009/06/sweden-social-media-marketing.htmlhttp://www.rohitbhargava.com/2009/06/sweden-social-media-marketing.htmlhttp://www.rohitbhargava.com/2009/06/sweden-social-media-marketing.html


100/113

www.HubSpoT.CoM


COUNTRY 19

UNITEDKINGDOM


101/113



1. fac2. Ttt

3. ldi


102/113


USE BRITISH ENGLISH.

C s c, avt s avt,tmz s tms, ad s . Dtdva th stch a tt; thv tt t ht.

N3


103/113


USE BRITISH HUMOR.

Th uk adcsds thms adtt sts, smx sm ctt th

th dcatactt. W;-)


104/113


OPTIMISE FACEBOOKIF YOURE A HIGH-VALUE

BRAND.wth th 30 m q uk ss,95% a adts (mst 25-34 a d)ad 64% ma m tha 30.

wth th 30

m ss,th mststdcm acts th 30-49,999

(42% ss),d th 50 sact (22% th ss).

${
http://www.business2community.com/social-media/uk-social-media-statistics-as-we-enter-2012-0115548http://www.business2community.com/social-media/uk-social-media-statistics-as-we-enter-2012-0115548


105/113

62 social media tips from around the world105 SegMenT yourfACebook leADS

like A pro

^nt a fac adsa catd qa. A adjst mat

stat t ads thdt ds? HSt

t ts tac

v cc a sca

mssa, t t as

ts s that data t

smt ads ad t

mas. wcm t th

rst social media tracking

sstm ts d.

3 Lookup: Atmatca sca mat ads.

Listen: lst t chatt ad tac ccs a sca sts.

Segment: Smt ads asd th sca actvt.

Trigger: Trigger emails, update prole information, and adjust your

sts asd sca tacts.

3

3

3

SEE DEMO READ MORE
http://bit.ly/Get-A-Demo-of-HShttp://www.hubspot.com/products/social-media-contacts/%3Fsource%3Dhseb-ebooks-product-placementhttp://www.hubspot.com/products/social-media-contacts/%3Fsource%3Dhseb-ebooks-product-placementhttp://bit.ly/Get-A-Demo-of-HShttp://www.hubspot.com/products/blogging-social-media/%3Fsource%3Dhseb-ebooks-product-placement


106/113


HAVE THE FACTS.

Th ukadc ca stca, sma s ca aas ac cams

th acts, stats,ad scs.

Z
http://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdfhttp://publish.lewispr.com/whitepapers/globalsocialchallenge/LEWIS_whitepaperEN.pdf


107/113

www.HubSpoT.CoM


COUNTRY 20

UNITED STATES


108/113



1. fac2. Ttt

3. ldi


109/113


USE YOUTUBE TOENTERTAIN & EDUCATE

YOUR AUDIENCE.Vds a ttact th adc a m sa

a. b st md vds ad scats tcas ach.

i addt, g s yT s vds dxd acsach.

V
http://blog.hubspot.com/blog/tabid/6307/bid/33340/An-Introduction-to-7-of-the-Most-Popular-Social-Networks-for-Business.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/33340/An-Introduction-to-7-of-the-Most-Popular-Social-Networks-for-Business.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/33340/An-Introduction-to-7-of-the-Most-Popular-Social-Networks-for-Business.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/33340/An-Introduction-to-7-of-the-Most-Popular-Social-Networks-for-Business.aspx


110/113


LINKEDIN IS BETTERFOR B2B COMPANIES.65% b2b sdts acqd acstm thh ldi, hfac ad Ttt a m ctv b2C cmas.
http://blog.hubspot.com/Portals/249/docs/ebooks/the_2012_state_of_inbound_marketing.pdfhttp://blog.hubspot.com/Portals/249/docs/ebooks/the_2012_state_of_inbound_marketing.pdfhttp://blog.hubspot.com/Portals/249/docs/ebooks/the_2012_state_of_inbound_marketing.pdfhttp://blog.hubspot.com/Portals/249/docs/ebooks/the_2012_state_of_inbound_marketing.pdf


111/113


POST YOUR CONTENT TOGOOGLE+ FOR SEO.

ev thhg+ s t asactv sd asth t th scats, tt

+1s h ctt a Serp. s
http://blog.hubspot.com/blog/tabid/6307/bid/33340/An-Introduction-to-7-of-the-Most-Popular-Social-Networks-for-Business.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/33340/An-Introduction-to-7-of-the-Most-Popular-Social-Networks-for-Business.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/33340/An-Introduction-to-7-of-the-Most-Popular-Social-Networks-for-Business.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/33340/An-Introduction-to-7-of-the-Most-Popular-Social-Networks-for-Business.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/33340/An-Introduction-to-7-of-the-Most-Popular-Social-Networks-for-Business.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/33340/An-Introduction-to-7-of-the-Most-Popular-Social-Networks-for-Business.aspx


112/113


ENGAGE ON qUORA.

Quora users ask specic questionsatd t th ssss. bsqsts t dt ds ad asthm t st cma as adst thht ad.

i hav dcata ad-at

ctt that s vat t a qst,v tt! l t ctt thcvsat ad cat Qa ssas ads.

?
http://blog.hubspot.com/blog/tabid/6307/bid/33663/7-Targeted-Social-Networks-Niche-Marketers-Should-Try.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/33663/7-Targeted-Social-Networks-Niche-Marketers-Should-Try.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/33663/7-Targeted-Social-Networks-Niche-Marketers-Should-Try.aspxhttp://blog.hubspot.com/blog/tabid/6307/bid/33663/7-Targeted-Social-Networks-Niche-Marketers-Should-Try.aspx


113/113

62 tips de todo el mundo para tu estrategia social media

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