13044646 honda presentation report

7/31/2019 13044646 Honda Presentation Report

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Honda's philosophy, unique corporate culture, pursuit of challenges that fulfill individuals'dreams and variety of products and activities born of challenges will remain the foundationof the Honda brand. We will continue building on our history of realizing people's dreams.

HONDA MISSION STATEMENTWe see the world not as it is, but as it could be. We see the world through the eyes of dreamers. Because we are a companyfounded by a dreamer. And we are a company built on dreams. We see the pursuit of impossible dreams as an empowering force, capableof producing revolutionary ideas. Dreams inspire us to create innovative

products that enhance human mobility and benefit society. Hondaencourages all of its associates to pursue their dreams. And it's our mission

to share these dreams with others and to make them a reality. We see "The Power of Dreams" as a way of thinking that guides us and

pushes us forward. The strength of our company comes from this philosophy which is based on the visionary principles of our founder,Soichiro Honda. We see things from a global perspective, always striving to create and

produce products of the highest quality at a reasonable price for worldwidecustomer satisfaction. The power of Honda's dreams will continue to lead tonew insights and technologies in automobiles, motorcycles, power products,

parts and other fields of mobility. We see it as our responsibility to serve humanity through our globalcommitments to helping protect the environment and enhancing safety in amobile society. In every endeavor we pursue, we strive to be a companythat people all over the world want to exist. We see a bright future fueled by the Power of Dreams. Can you see it, too?

Honda's Driving ForceThe expectations and appreciation of people around the world for our dreams.

People see Honda as pursuing its dreams and always remaining a step ahead of the world.This image and the peoples appreciation of our outlook will continue to be the drivingforce of the Honda brand


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Honda's Goal in BrandingTo create a brand that is supported by peoples expectations and appreciation.

Global Brand Slogan

Everyone has a dream, some goal or activity that gives their life a deeper meaning andsparks passion. When we pursue a dream, we feel empowered. This power, in turn,connects us to others who share the same dream. It gives us the strength to overcome greatchallenges and inspires us to spread the joy of our dreams to others. Ultimately, the power

born of a dream is a creative force, capable of producing revolutionary ideas. Hondaencourages all is associates to pursue their dreams. That is why we say we are a company

built on dreams. In the new century, the power of Honda's dreams will continue to lead newinsights and technologies in automobiles, motorcycles, power products, parts and other

fields of mobility that are just beginning to be imagined.Dreams are the very essence of Honda. The dreams of our associates, customers, andsupporters make Honda what it is today. Our highly original ideas and free thinking havesurprised the world on many occasions. Honda will continue to be Honda in the 21stcentury as long as we have our dreams and original thinking. We will keep on dreamingand challenging ourselves to realize our dreams. What will we come up with next? Wewill continue creating exciting products and realizing peoples dreams and expectations.

Our slogan

For Honda to remain Honda, and for everyone to realize their aspirations, we must believein "The Power of Dreams

Logos for Honda automobiles and Hondapower sports.
http://en.wikipedia.org/wiki/File:Honda.svghttp://en.wikipedia.org/wiki/File:HondaMotorcycles.png


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potential racing machines. Its racing activities are an important source for the creation of leading edge technologies used in the development of Honda motorcycles. HRC alsocontributes to the advancement of motorcycle sports through a range of activities thatinclude sales of production racing motorcycles, support for satellite teams, and rider education programs.

Soichiro Honda, being a race driver himself, could not stay out of international motorsport .In 1959, Honda entered five motorcycles into the Isle of Man TT race, the most prestigiousmotorcycle race in the world. While always having powerful engines, it took until 1961 for Honda to tune their chassis well enough to allow Mike Hailwood to claim their first GrandPrix victories in the 125 and 250 cc classes. Honda's race bikes were known for their "sleek & stylish design" and exotic engine configurations, such as the 5-cylinder, 22,000 rpm,125 cc bike and their 6-cylinder 250 cc and 380 cc bikes.

Honda won their first 500 cc Grand Prix World Championship with Freddie Spencer . Sincethen, Honda has become a dominant marque in motorcycle Grand Prix racing, winning a

plethora of top level titles with riders such as Valentino Rossi and Mick Doohan .

Honda Philosophy Basic PrinciplesRespect for the individual. The Three Joys (buying, selling and creating)

Company Principle(Mission Statement)Maintaining a global viewpoint, we are dedicated to supplying products of the highestquality, yet at a reasonable price for worldwide customer satisfaction.

Management Policies

Proceed always with ambition and youthfulness. Respect sound theory, develop fresh ideas, and make the most effective use of time. Enjoy work and encourage open communication. Strive constantly for a harmonious flow of work. Be ever mindful of the value of research and endeavor.

Dreams inspire us to create innovative products that enhance mobility and benefit society.To meet the particular needs of customers in different regions around the world, we baseour sales networks, research and development centers and manufacturing facilities in eachregion. Furthermore, as a socially responsible corporate citizen, we strive to addressimportant environmental and safety issues.
http://en.wikipedia.org/wiki/Motorsporthttp://en.wikipedia.org/wiki/Isle_of_Man_TThttp://en.wikipedia.org/wiki/Mike_Hailwoodhttp://en.wikipedia.org/wiki/Grand_Prix_motorcycle_racinghttp://en.wikipedia.org/wiki/Grand_Prix_motorcycle_racinghttp://en.wikipedia.org/wiki/Cubic_centimetrehttp://en.wikipedia.org/wiki/Grand_Prix_motorcycle_racinghttp://en.wikipedia.org/wiki/Freddie_Spencerhttp://en.wikipedia.org/wiki/Valentino_Rossihttp://en.wikipedia.org/wiki/Mick_Doohanhttp://en.wikipedia.org/wiki/Motorsporthttp://en.wikipedia.org/wiki/Isle_of_Man_TThttp://en.wikipedia.org/wiki/Mike_Hailwoodhttp://en.wikipedia.org/wiki/Grand_Prix_motorcycle_racinghttp://en.wikipedia.org/wiki/Grand_Prix_motorcycle_racinghttp://en.wikipedia.org/wiki/Cubic_centimetrehttp://en.wikipedia.org/wiki/Grand_Prix_motorcycle_racinghttp://en.wikipedia.org/wiki/Freddie_Spencerhttp://en.wikipedia.org/wiki/Valentino_Rossihttp://en.wikipedia.org/wiki/Mick_Doohan


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Honda Strategic Venturing Honda Strategic Venturing (HSV) is the strategic venture investment arm of the globalHonda R&D organization. HSV makes investments in technology venture companieswhich would create synergy with Honda's long-term R&D strategy.

HSV MissionHonda's competitive advantage has always come from product innovation supported bystrong R&D activities. As a component of Honda R&D, the HSV mission is to identifyventure companies with technology of interest to Honda R&D, create new value throughventure investment that bridges outside entrepreneurs and our internal R&D, and sharewith outside entrepreneurs our unique corporate spirit fostered by our founder, Mr.Soichiro Honda: The Power of Dreams.

Alternative Energy : HSV is seeking novel technology which would improveenergy ecosystems from energy generation to consumption such as photovoltaic energy,

bio fuel and fuel cell.

Advanced Materials : Great technology breakthroughs often come from materialinnovation. We are looking for advanced material technologies such as nano-material,functional material and structural material.

Robotics : Our future products would be able to recognize, think and act to increasesafety, convenience and comfort. We are interested in advanced robotics technologies thatwould further our products' intelligence such as sensors, actuators and recognitionalgorithms.

Communication: Also, our future products would be able to communicate withmany different things: other vehicles, road-side systems, on-board systems, internet serversand, most importantly, our customers. HSV is interested in technologies that would makecommunication more reliable and efficient. Besides these technology areas, we are always open to any new ideas to improve our

products and/or process. We invest in companies in any stage that have innovativetechnologies as well as great potential to succeed by collaborating with Honda.


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Investment Proposal SubmissionWe review every proposal that comes to us. To bring a proposal to our attention, pleasesubmit an executive summary of your business plan (3 pages max.) together with detailedtechnology description (no page limit) to [email protected] or mail the information

packet to:

Honda Research Institute USA, Inc.Attention: HSV Proposal800 California Street, Suite 300Mountain View, CA 94041USA.

CORPORATE PROFILEHonda Motor Co., Ltd. operates under the basic principles of "Respect for the Individual"and "The Three Joys" commonly expressed as The Joy of Buying, The Joy of Sellingand The Joy of Creating. "Respect for the Individual" reflects our desire to respect theunique character and ability of each individual person, trusting each other as equal partnersin order to do our best in every situation. Based on this, "The Three Joys" expresses our

belief and desire that each person working in, or coming into contact with our company,directly or through or products, should share a sense of joy through that experience.

In line with these basic principles, since its establishment in 1948, Honda has remained onthe leading edge by creating new value and providing products of the highest quality at a

reasonable price, for worldwide customer satisfaction. In addition, the Company hasconducted its activities with a commitment to protecting the environment and enhancingsafety in a mobile society.

The Company has grown to become the world's largest motorcycle manufacturer and oneof the leading automakers. With a global network of 501* subsidiaries and affiliatesaccounted for under the equity method, Honda develops, manufactures and markets a widevariety of products, ranging from small general-purpose engines and scooters to specialtysports cars, to earn the Company an outstanding reputation from customers worldwide.

NOW INTRODUCING HONDA PAKISTAN


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Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor CompanyLimited Japan, and the Atlas Group of Companies, Pakistan.The company was incorporated on November --, 1992 and joint venture agreement wassigned on August ---, 1993. The ground breaking ceremony was held on April 17, 1993 and

within a record time of 11 months, construction and erection of machinery was completed.The first car rolled off the assembly line on May 26, 1994. Official inauguration was done by President of Pakistan , Sardar Farooq Ahmad Khan Leghari. Mr.Kawamoto, Presidentof Honda Motor Company Limited Japan was also present to grace the occasion. Thecompany is listed on Karachi, Lahore and Islamabad Stock Exchanges.On July 14, 1994, car bookings started at six dealerships in Karachi, Lahore, andIslamabad. Since then the Dealerships Network has expanded and now the company hassixteen 3S (Sales, Service and Spare Parts) and thirty 2S (Service and Spare Parts) Pitstopsnetwork in all major cities of Pakistan.Since the commencement of production in 1994 till March31, 2005, the company has

produced and sold over 77,500 cars.

All dealerships are constructed in accordance with the standards defined by Honda Worldover.Percentage of local parts conforms to the government's policy. Local vendors arecontinuously patronized to develop parts locally. The quality of local parts is thoroughlychecked to meet stringent international standards.

We always strive to give outstanding service to our valued customers. In addition to providing regular service to customers, the company also regularly conducts ServiceCampaigns, to facilitate customer's need for service. This has given our customers absoluteconfidence in our cars, clearly evident from the ever increasing sale volumes.

It is the constant endeavor of Honda Atlas Cars (Pakistan) Limited to achieve No .1

Customer satisfaction. Honda Atlas Cars (Pakistan) Limited is committed to meet customer expectations, and to provide good value for money . Currently we are offering 8 differentmodels of Honda CIVIC and CITY cars in wide range of colors with unique technologicaland other features.

PRODUCT LINE OF HONDA
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AUTOMOBILES

1. ACCORD ; Move up to the new status of sedan

Witness the debut of the astonishing new Honda Accord:the outcome of all-out pursuit of sedan excellence,successfully uniting all contradictory elements. A boldexterior presence with a luxury air, yet a sporty youthfulfeeling. An expansive upper-class cabin with comfortabletravel space for five adults and panoramic visibility. Alonger body with sportier performance than ever before and powerful i-VTEC enginedesigned for high fuel economy. A renowned global car with all advanced Hondatechnologies for driving command, plus eco-performance for increased recyclability.

Experience its overall quality, riding comfort, and details for yourself and you'llknow why the new Accord represents a distinct status upgrade for the sedan. Atrue prestige vehicle, it is designed for a sophisticated and dynamic drive.

The Accord doesn't yell, it speaks with quiet authority.

2. CIVIC; Taking the lead.......

Honda created a smooth, contoured body that slips throughthe air with minimal resistance. The highly practicalresults are greater stability at high speeds, improvedoverall fuel efficiency, and lower wind noise. The air flows smoothly over the front under spoiler and angledwindshield to the sharply cutoff rear; it passed the sidesundisturbed thanks to reduced wheel arch clearance: and it streams beneath the chassiswith minimal turbulence from the smoother and flattenedunder panels.

3. CR-V; Explore the Sporty Drive A Complement to your lifestyle, Honda CR-V is designed tosoothe your senses. After all, its where new-age urban stylingmeets a sporty drive. A dynamic combination that makes the CR-V do even better on theroad. It is more versatile; bolder in sophistication, and much more exciting - promising anengaging driving experience that's rare in its class

4. CITY; sinfully sensuous... Yet Sensitive...The First Euro 3 compliant car in PakistanIs there a better way to build a compact sedan?Hondas affirmative answer is the revolutionary new City.


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HONDA MOTORCYCLES

Honda CD 70 is the No. 1 choice in motorcycles. In addition to itsestablished superiority in terms of great speed and fuel economy, theHonda CD 70 is presented with special features. The new attractivelydesigned CD 70 is right there at the top, with an aerodynamicshape, super economic-power, a smoke-free 4-Stroke engineand the special Honda 12-volt CDI technology.

The new eye-catching graphics, front and rear mud-flaps,comfortable seat and the newutility box have made Honda CD 70 an ideal combination of elegance and durability. Because of its high resale value, Honda CD 70 is an asset in your life. Its excellent petrol average makes it greatly economical, and its easily available spare

parts ensure troublefree companionship.

CD 100

Honda Motorcycles are defined by Quality,Performance, Speed,Economy Petrol and Re-saleValue. All these have managed to successfully bag your trust on the

New Honda CD100. It is a stunning result of advanced Japanesetechnology and right up there as an outstanding performer representingall the qualities that make Honda motorcycles so special.

CG 125

New Honda CG 125 is the ideal combination of elegance and power. Its speed and performance symbolizes thetrue essence of modern life.

The 125 cc 4-stroke engine generates 11-Horse Power with low fuelconsumption. It is ideal for high speed, long runs and rough

pathways.

Honda CG125 has a CDI Ignition System and a 12-volt battery(instead of 6-volt). The headlight and indicators are brighter,with an easy starting-up of the engine.


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Honda Power Equipment offers a complete line of generators for commercial and consumer applications. Compact, fuel-efficient Hondagenerator models provide smooth, clean power for recreation, construction, rental,emergency and home use. All Honda Generators meet or exceed EPA (Environmental

Protection Agency) emission standards.Compare Selected Models

EU1000iA 1000 watts, 120V Ideal for TV, lights, fans, small power tools and more Super quiet Less than 29 lbs!! Fuel efficient - up to 8.3 hrs on 0.6 gal of gas Inverter - stable power for computers and more

EU2000iA Camo 2000 watts, 120V Natural Gear camo exterior Ideal for TV/DVD, satellite, fridge, coffee pot, and more Super quiet Fuel efficient - up to 15 hrs on 1 gal of gas Inverter - stable power for computers and more

EU6500iSA 6500 watts, 120/240V Perfect for home back up power, RV's, outdoor events,

job sites, and more Super quiet Fuel efficient - up to 14 hrs on 4.5 gals of gas Convenient electric start Inverter - stable power for computers and more

Honda water pumps are known for their durable construction,quality engines and easy portability. These features apply to all categories of pumps thatare offered by Honda. Honda general-purpose de-watering pumps are for moving relativelyclean water. Construction pumps offer options to meet the tough demands of the jobsite,with high capacity trash pumps or low volume run dry capable diaphragm pumps. Hondasmulti-purpose pump can be used to move a variety of chemicals. And Hondas submersible

pumps can be used for a variety of residential and commercial sump applications. All of these gasoline-powered pumps are equipped with Honda OHV commercial grade or OHC

premium residential engines and meet EPA and CARB emission levels.Compare Selected Models
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WX10K1A Lightweight general purpose pump Easy starting Honda mini 4-stroke engine 37 gal./min capacity Weighs only 13.4 lbs. Garden hose adaptor, suction hose, clamps, and strainer included.

WB20XK2 General purpose 2" pump Easy starting Honda OHV commercial engine 152 gal./min. capacity Silicon carbide mechanical seal

Cast iron volute and impeller

Honda Engine ProductsWelcome to Honda Engines. Honda is the worlds largest manufacturer of engines and hasearned its reputation for unsurpassed quality, performance and reliability. Our general

purpose engines are designed to meet or exceed the demands of our customers through

advanced engine technology, quality components and state-of-the-art manufacturingfacilities throughout the world.

..GX Series .GC/GS Series .Mini 4-Stroke Series Honda GX Series engines are designed for the most demanding commercial applications.

Originally developed in 1983, the legendary Honda GXengine has earned the reputation as the #1 most preferred engine for construction and rentalequipment. .Honda GC/GS Series offer a unique overhead valve/overhead cam design thatdeliver an excellent power-to-weight ratio for residential and light commercialapplication. .Honda Mini 4-stroke engines are an ideal solution for small commercial and
http://www.honda-engines.com/gx.htmhttp://www.honda-engines.com/gc.htmhttp://www.honda-engines.com/gc.htmhttp://www.honda-engines.com/gc.htmhttp://www.honda-engines.com/mini.htmhttp://www.honda-engines.com/mini.htmhttp://www.honda-engines.com/gx.htmhttp://www.honda-engines.com/gc.htmhttp://www.honda-engines.com/mini.htm


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handheld power equipment applications where excellent torque, quiet operation and nomixing of oil and gas are desired.

All Honda Engines meet current CARB and EPA standards.

Financial HighlightsFinancial DataHonda Motor Co., Ltd., and SubsidiariesYears ended March 31

Note:The consolidated financial statements as of and for the year ended March 31, 2008 have

been translated into U.S. dollars at the rate of 100.19=U.S.$1, the approximate exchangerate prevailing on the Tokyo Foreign Exchange Market on March 31, 2008. Those U.S.dollar amounts presented in the consolidated financial statements and related notes areincluded solely for the reader. This translation should not be construed as a representationthat all the amounts shown could be converted into U.S. dollars.


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Operating DataYears ended March 31


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HONDA PRICES

1. MOTOR CARS

BRAND MODEL PRICESCR-V 2.4 Litre Rs: 4,299,000.00CIVIC I-VETIC MANUAL

I-VETICAUTOMATICVTI-ORIAL MANUAL Rs: 1,779,000.00VTI-ORIAL

AUTOMATIC

Rs: 1,849,000.00

ACCORD i-VTEC Rs: 4,699,000.00CITY MANUAL

AUTOMATIC2. MOTORCYCLES

BRAND MODEL PRICESHONDA CD 70 RS;45000HONDA CD 100 RS;60000HONDA CD125 RS;70000

PLACES/LOCATIONS


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3S Dealership (Sales, Service, Spare Parts)2S Dealership (Service, Spare Parts)

Honda Atlas Cars (Pakistan) Limited has Dealership Network covering all of Pakistan,and Dealership are equipped with all the facilities a modern dealership should have. Thefacilities include Sale, Service and Spare parts.

LOCATION 3S DEALERS 2S DEALERS

PROMOTIONS
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Real World SafetyHondas quest for safety is not limited to the needs of car drivers and motorcycle riders.Our total commitment to Safety for Everyone extends to passengers, pedestrians,occupants of other vehicles, and everyone on the road. Honda will continue to develop andrefine its innovative technologies to realize a safer society.

ENVIRONMENTAL POLICY

Honda Atlas Cars (Pakistan) Limited , being responsible member of society considersthe preservation of the global environment as a crucial concern. Our environmental

philosophy is firmly based on the following principles. Recognize the impacts of ouractivities, products and services on environment. Formulate objectives and targetsfor pollution prevention, environmental impacts mitigation and resource conservationas far as technically feasible. Operate in compliance with applicable legal and otherrequirements with the commitment to preserve global environment.

Create awareness and understanding about environmental issues amongst ourassociates. Commitment to continual improvement of the environmental performanceand review of the environmental management system to ensure its suitability,adequacy and effectiveness. Keep public and other interested parties informed on ourenvironmental performance, if deemed necessary.

Initiatives & Awards Honda's three decades of environmental leadership are good for the environment, good for society and good for business. And we have the awards to prove it. Green FactoriesAll major Honda plants worldwide already meet the toughest international environmentalmanagement standards (ISO 14001), covering a host of environmental areas, such as wastedisposal, water treatment and energy use. But at Honda, we're too busy to rest on our laurels, even though we have an advanced degree in the three R's:REDUCE: When it comes to improving our operations, Honda listens to the peoplewho know bestour own employees. Honda associates have provided many of therecommendations now in place that have helped reduce up to 58 percent of our waste. REUSE: Raw materials used in Honda's manufacturing process are not just sent tolandfillsthey are reused in the most efficient ways possible. For example, leftover rawsteel from stamping is used for engine and brake components.

RECYCLE: Recycling improves our bottom line while healing the skyline. Hondahas annually received up to $1.2 million in revenue from recycling paper, cardboard and plastic from Honda facilities. We have also focused on the use of returnable shippingcontainers and the development of emissions-reducing door- and truck-sealer materials.

Environmental Awards for Honda Vehicles "An idea is nothing if it isn't put into action immediately... that is what makes for progress."The philosophy of Honda's founder, Soichiro Honda, drives


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our associates to make The Power of Dreams into a daily reality at Honda. The awards?Sure, they're flattering. We just think it's nice to know there are many others out there whoare as concerned about saving the planet as we are.Greenest Vehicle

In a clear demonstration of Honda's enduring role as an environmental leader, four Hondavehicles have earned recognition from the American Council for an Energy EfficientEconomy (ACEEE) as the "greenest vehicles" of 2006. In their 9th annual Green Book:The Environmental Guide to Cars and Trucks ranking of environmentally responsiblevehicles, two Honda models tied for the top spot on its list of "Greenest Vehicles of 2006:"the natural gas-powered Civic GX and the Insight hybrid. Honda Civic and Civic Hybridwere also among the top twelve greenest vehicles of the year. This is the sixth year in a rowthat a Honda vehicle received the number one ranking in this study, and the fifthconsecutive year that Honda vehicles hold at least 4 of the top 12 positions.Additional Awards :

Insight tops Edmunds.com list of "Top 10 Most Fuel-Efficient Cars for 2005."Honda Insight earns Highest EPA Fuel Economy Rating in 2005.


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2006 Accord Hybrid Sedan wins Kiplinger's Best Fuel Economy in the $30,000-$45,000category2006 Insight garners Best Fuel Economy honors from Kiplinger's2008 Civic GX is named "America's Greenest Car" by the American Council for anEnergy-Efficient Economy (ACEEE)

Civic Hybrid is third on the Edmunds.com list of "Top 10 Most Fuel-Efficient Cars for 2006Civic Hybrid and Fit make the Edmunds.com list of "Top 10 Most Fuel-Efficient Cars for 2007

COMFORTA symphony of sophistication and ergonomic excellence .Enter the cockpit of the New Accord and bask is satisfaction. It engages the senses andattends of the Driver's needs. With an array of innovative feathers, it offers superior comfort and convenience. Accord is where the true pleasure of driving begins.

Electric sunroof (single-touch automatic open/close function and pinch preventionmechanism)

Tilt / Telescopic Steering Wheel

Cruise Control(switch on steering wheel)

8-way full-power / lumber supportdriver's seat.

Greater safety for everyoneHondas extensive collision safety measures enhance protection of people both inside andoutside the vehicle. In 2000, Honda opened the worlds first indoor omni-directional crashtest safety facility, where real-world accident scenarios can be tested with a high degree of accuracy. Through the results of such testing, and advanced Honda G-force Control


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technology (G-CON), we produce highly rigid yet pliable car bodies that help reduce theimpact energy of a collision and maintain a survival zone around occupants. A network of load-bearing front frame members help absorb the impact of frontal collisions, for example,and advanced compatibility engineering body technology enhances safety for occupants of

both vehicles in car-to-car collisions. Hondas total

commitment to enhance driving safety also includes use of ahood designed to reduce pedestrian head injuries in car-to- pedestrian collisions, a Collision Mitigation Braking System(CMBS) that activates the brakes if a collision becomesimminent with the vehicle ahead, and seatbelt E-

pretensioners.Motorcycle airbag systemThe Gold Wing is the worlds first mass-produced motorcycle to be equipped with anairbag system. When sensors detect frontal impact, they transmit deceleration data to acontrol unit that deploys the airbag, thus absorbing the riders kinetic energy andcushioning impact.

The worlds first pedestrian crash test dummyIn 1998, Honda developed the worlds first pedestrian testdummy for analyzing the effects of car-to-pedestrian colli-sions. This dummy evolved to provide even more accuratefeedback in the year 2000. New lower body joints weredesigned to closely resemble those of real human bodies andinstruments were placed at various points throughout the

body to measure the seriousness of the injury. Over theyears, this dummy has been vital in our efforts to enhance

our safety technology and help reduce pedestrian injuries.Customer Service Centers All the authorized dealerships in Pakistan are a source of customer satisfaction. The after sales is supported by the immaculate service and the availability of spares at competitive

prices for every car sold. To facilitate the customers for any assistance they require, wehave a separate department, called Customer Relations, at the head office. This departmentis supported by the subsequent Customer Relations Officers at all dealerships . The

purpose of Customer Relations Department and Customer Relations Officers is to enableour customers in getting any sort of help required by them.

Free ServicesHACPL is a customer service conscious company, for which it is always looking for

avenues to develop further relations with the customers who have already purchased the

cars. We consider purchase of car as the beginning of relations with customers. To prolong

this relationship and encourage the customers to keep on coming to the dealership, to get
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theirs cars maintained the Honda way we provide three FREE CHECK-UP SERVICES

to our customers.

These are basically three periodic check-ups at 1,000 Km, 5,000 Km and 10,000 Km

mileage which are normally done after 1 month, 3 months and 6 months of running the car.

Other than providing service to customers another reason for this facility is to stress on the

importance of periodic maintenance. Periodic maintenance is essential for every car and if

this is performed regularly as per the maintenance schedule the car is trouble free and life

of car increases by many years. For these free services the labor is not charged, where as

the customer has to pay for only the consumable like engine oil, oil filter, etc..

Repair and MaintenanceHACPL is providing regular trainings to the dealers' technicians. The trainings cover allaspects of the cars including the periodic maintenance, diagnostics, trouble shooting andrepairs according to HONDA standards. From this we want to facilitate the customers inmaintaining their cars in top-most condition and enjoying the comfort and performance of the luxury vehicles they own. It is our endeavor to have uniform service standards madeavailable at all dealerships in accordance with the international Honda standards. Weconsider the properly maintained vehicles not only to be a source of satisfaction to our customers, they also increase the sale value of their car.

SWOT AnalysisStrengthsProduct

Brand name image

Smoother drive as compared to competitors

Market leadership Enjoying 56% share in motorcycles.

Efficient performance

Durability/Reliability

Quality ISO Certification

Easy availability of Spare Parts

Strong asset position/increased profits with each year

High resale value
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Low maintenance costs

Technical expertise Benchmarking Honda, Japan.

Price

Reasonable price of genuine parts

Cheap maintenance

Promotion

Successful Promotional campaigns via TV and Newspaper channels enjoying

extensive viewer ship

People

Management/non-management work as a single unit, as a team

Highly loyal, committed and motivated employees

Hardworking, experienced and qualified staff

Technological and managerial know-how

Job evaluation which is totally performance based, gives staff incentive to work

harder each time

Bonuses and reward system for employees

Trainings given to dealers, motorcycle mechanics and users

Processing

TQM principles practiced in work processes

Kaizen (continuous improvement) principle in all processes

State of art plants and equipment

ISO 9002 certified

Physical Environment

Frank and congenial work environment

Positive work climate and organization culture single code of dress supports tomaintain discrimination free work environment

Others

Customer loyalty

Old and established brand name

Safety guidance given to customers.


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Weaknesses After sales customer service not up to the level actually expected by the customer.

Less of a proactive approach to different matters, reactive approach applied more Limited investment in high technology equipment

Price higher than prevailing competition in market, which gives customer thoughts

about nearest substitutes available

Bike launching new features as those of new entrants in market

From customer point of view, in case brand is unavailable for a long time, high

pending level allows customer to switch brand

Credit availability schemes no well managed and customer not informed aboutthem

Customer conscious of bike as a status symbol refrain from buying available Honda

brands. It is considered more of a family bike

No safety measures installed in bikes against snatching dilemma.

Opportunities

Growing motorcycle market Estimated bikes 500,000 by the end of 2007

compared to 300,000 in 2005/2006

Customers realizing quality matters, as problems are already cropping up in new

entrants models

Initiatives and proposals in process for coping with increased demand of bikes

Newer segments introduced with entry of new models, design, which still have

huge potential for growth

Karachi, a segment which has tremendous potential for growth and profitability.

Threats

Many new features inherent in latest bike models increasing customer expectations

a great deal for the future.


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Crucial economic conditions of Pakistan can lead to the decreased sales .

WTO (World trade Order) opening local markets for global competition

Competitors launching newer models with stress on reduced price for our price-

sensitive economy proving serious threat in near future

Theft and snatching of bikes increasing, reaching 2500 bikes in period of January

-May 2007.

Portfolio Analysis

THE BOSTON CONSULTING GROUP MATRIX

For Atlas Honda

Market Share

High Low

High

Market growth

Rate

Low

Inference

According to theBCG GrowthShare Matrix, Atlas Honda started out as market leader, and as a business with high marketshare and high growth rate. Hence, being a market leader it can be identified as a star in

Stars

CIVIC VTI-

ORIAL,CITY

Problem child

CR-V,CD100

Cash cows

CIVIC vti orial

CD70,CD125

Dogs


26/26

BCG Matrix. Atlas Honda is investing enough to maintain and grow its share at the currentlevel.

The hot cakes for Atlas Honda is CD 70,civic i vatic is very successful in themarket and has lot more potential to grow in future. It has highest relative marketshare and highest growth rate as compared to other products of honda.

CD 100&CR-V is a new entrant in the market right now, having only 10% share inAtlas Honda total sales. It has probability of growth and failure both. But chancesfor failure are very minute (close to zero), because of the fact that Atlas first carriesout many experiments. It first comes out with many variants (brands with differentfeatures) in the industry for experimenting purpose. It then examines the sales of those variants and carries on with only those variants (brands) which have a

potential to grow and which could contribute in increasing sales and profits. CD100 &CR-V has a potential to grow in future and become a STAR.

CG 125&CIVIC VTI-ORIAL is a growing brand constituting 20% of the total sales. It has

potential to grow but not as rapidly as CD 70. It has probability of becoming a Cash Cow

13044646 honda presentation report

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