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English II

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1.- Identificación de la asignatura

Código Asignatura Créditos Idioma

P NP Total

29707 Inglés II 2.4 3.6 6 Inglés

Titulación Carácter Curso Semestre Estudios

Grado en protocolo y

organización de eventos

FOb 2º 2º Grado

FB: Formación básica FOb:Formación Obligatoria FOp: Formación Optativa

Profesores

Dr. Antonio Bruyèl

Sra. Karin Karlsson

Correo-e Despacho Teléfono

[email protected]

[email protected]

Dir. Académica 971-721133

P: Presenciales NP: No Presenciales

2.- Rationale

English II is a compulsory subject taught in the second semester of the second year of

the Degree in Protocol and Events Management. The subject belongs to the ‘Foreign

Languages Applied’ group, which is included in the ‘Instrumental’ module of the

degree.

In agreement with the descriptors approved, the subject introduces the student into the

study of English for Public Relations. It is impossible to overstate the importance of

English as an essential communication tool in the globalized world of today.

The syllabus is divided into five units which have been designed in agreement with

EUTFM’s marketing and communication Area (tourism management Dept.) in order to

cover fundamental areas and terminology in the field of Public Relations (PR).

The syllabus will cover:

Use of English in communicative situations (spoken and written) in the context of

Public Relations

Use of English in public speaking, in meetings and management

Cultural awareness and etiquette in business

Features of English phonetics

Communicative grammar in Public relations

Specific vocabulary for Public Relations

Correspondence in Public Relations

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3.- Requisites

3.1 Mandatory prerequisites

None

3.1 Advisable prerequisites

It is advisable that students…

…have intermediate command of English in order to follow the classes

comfortably,

…have sound command of basic PR functions and documents including

(meeting agendas and minutes, reports, communication plans and press releases)

…have basic command of the Internet and virtual environments,

…are willing to work in teams and interact in English orally.

…are punctual.

4.1 Core skills:

CB 2 That students are able to professionally apply knowledge either to work

or their vocation, and are in possession of the necessary skills to be

demonstrated through the building and defending arguments as well as

problem proving within their field of study.

CB4 That students are able to communicate information, ideas, problems and

solutions to both a specialist and non-specialist audience.

4.1. General skills:

CG2 Capacity to learn autonomously on the grounds of identification and

suitable selection of sources of different kinds.

CG4 Knowledge of Spanish, Catalan and English at a level enabling

understanding, expression and the accurate use of tourism, protocol and

events-management terminology.

CG8 Capability to professionally apply methods and techniques acquired

throughout the period of study, and develop them maintaining high levels

of responsibility, ethical commitment and capability for integration into

multidisciplinary teams.

4.2. Specific skills:

CE11 Knowledge both of the mass media, its structure and functioning, and the

public relations techniques that allow to establish interaction and mutual

understanding between the organizer, its targeted public and the media,

understanding the event as a communication tool.

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CE23 Capacity for the coordination of teams and human resources involved in

the organising project and operation of an act or event

5.- Course Contents:

Unit 1: Public relations

1.1. What is ‘Public Relations’ (PR)?

1.1.1. Cloze text: What is PR

1.1.2. Listening: What is PR

1.2. Publics in Public Relations

1.3. Public relations activities

Unit 2: Internal & External Public relations

2.1 Internal public relations

2.1.1 Small talk in business

2.1.2 Holding meetings: The Agenda, minutes.

2.1.2.1 Role play: Holding a meeting (layout, attendees, chair…)

2.1.2.2 Listening comprehension: meetings

2.1.2.3 Writing minutes

2.1.3 Modal verbs (can, must/have to, should, ought to, may, might)

2.1.4 Presentations I: Starting a presentation

2.2 External public relations. Liaising with the media

2.2.1 New technologies and PR: Social media & new technologies

2.2.2 Writing a Communication Plan (goals, audience, strategy,

tactics, resources, timing, key message, budget, impact assessment…)

2.2.3 Introduction to Corporate Social Responsibility (CSR)

Unit 3: Researching & reporting in PR

3.1 Research in Public Relations (surveys, questionnaires…)

3.2 Regulations in Public Relations

3.3 Writing reports

3.4 Indirect questions

3.5 Reported speech

3.6 Presentations II: Presenting findings (graphs and statistics)

Unit 4: PR for non-profit organisations

4.1 Charity & fundraising

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4.1.1Fundraising events

4.2 Writing a press release (headlines, Who?, What?..., register, quotes.

Structure and paragraphing)

4.3.1 Cloze text: how to write a press release.

4.4 PR and charities

4.4.1 Listening: Public relations and NGOs

6.-Teaching method

6.1. In-class activities(*)

Modality Name Grouping Description

Theory classes Content presentation Large group

Presentation of specific lexical,

grammatical and pragmatic listed in the subject’s contents.

Introduction of professional skills featured in the subject’s

contents.

Exposure to language by maintaining English as the

language of instruction

Practical

classes Listening, reading, lang.

work Large group

Development of

communicative activities at a

B2 level in English for Tourism.

Class work will include

specific activities focused on the four communicative skills,

with special emphasis put on

oral and written skills within the field of Tourism.

Practical classes will be completed with class exercises

intended to develop the

command of a wider range of grammatical and syntactic

resources.

Assessment

Progress-assessment

tests Large group

Formal assessment of grammar and

lexical acquisition.

Students will take assessment tests

on completion of the units.

Assessment Oral assessment tests Small group

Oral assessment tests consisting of the following

parts:

a) guided practice (role play)

b) free practice

(interview) & reading

c) presentation

Assessment Final exam Large group

Formal assessment of written

skills (writing and reading) and

listening comprehension under exam conditions.

(*) NOTA: Sin perjuicio de lo dispuesto en el ACORD NORMATIU 11962 del dia 21 de juliol de 2016

pel qual s'aproven les normes reguladores de l'ús de dispositius electrònics a les aules de la Universitat

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de les Illes Balears, la utilización de dispositivos electrónicos tales como teléfonos móviles, tabletas o

portátiles estará permitida en el aula exclusivamente para fines académicos de la asignatura, siendo

potestad del/de la profesor/a su prohibición total.

6.2. Distance / self-study activities

Modality Name Description

Individual self-

study

Daily coursework/task completion

Individual completion of exercises and

cases set as homework on a daily basis.

Individual self-

study

Preparation for progress assessment

tests

Study of lexical and grammatical contents for end-of-unit progress

assessment tests

Individual self-

study

Written assignments

Written production of three written

assignments

1.- Minutes of a meeting

2.- A report

3.- A communication plan

4.- A press release

Group self-study Preparation for oral exam

Study and practice of oral skills in order to

role play a public relations situation

proposed under exam conditions.

Individual self-

study

Preparation for final exam

Individual work on communicative skills to be assessed under final exam conditions.

7.- Estimated workload

English II for Public Relations counts with a 40% in-class activities’ percentage, which

represents a total of 60 class contact hours (i.e.4hrs. per week inclusive of assessment

activities). Work load is distributed as follows:

Modality Name Hours ECTS %

In-class activities 60 2.4 40

Theory classes Content presentation 15 0.6 10

Practical classes Listening, reading, lang. work 40,5 1,62 27

Assessment Progress-assessment tests 2 0.08 1,3

Assessment Oral exam 0.75 0.03 0.5

Assessment Final exam 1.75 0.07 1.2

Distance / self-study activities 90 3.6 60

Individual self-

study Daily coursework/task

completion 60 2.4 40

Individual self-

study Preparation for progress

assessment tests 6 0.24 4

Individual self-

study Written assignments 8 0.32 5.3

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Group self-study Preparation for oral exams 4 0.16 2.7

Individual self

study Preparation for final exam 12 0.48 8

Total 150 6 100

8.- Week-by-week plan

SECOND TERM

Week 1 In-class activities: 4 hours (Unit 1: Public Relations)

Theory classes: content presentation: 1 hr.

Practical classes: listening, reading, language work: 1 hrs.

Distance/self-study activities: 4 hours

Individual self-study: daily coursework/task completion: 4 hrs.




Distance/self-study activities: 4 hrs.





Distance/self-study activities: 7,5 hrs.


Individual self-study: preparation for progress assessment test 1: 1,5 hrs.

Individual self-study: written assignment 1: 2 hrs.

Week 4 In-class activities: 4 hours (Unit 2: Internal & external public relations)

Assessment: Progress assessment test 1: ½ hrs.

Theory classes: content presentation: 1,5 hrs.




Week 5

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In-class activities: 4 hours (Unit 2: Internal & external public relations)











Week 7

In-class activities: 4 hours (Unit 2: Internal & external public relations)



Practical classes: listening, reading, language work: 2,5 hrs.








Preparation for progress assessment test 2: 1,5hrs.

Week 9

In-class activities: 4 hrs. (Unit 3: Researching & Reporting)

Theory classes: content presentation: 2 hrs.


Practical classes: listening, reading, language work: 1.5 hrs.



Week 10

In-class activities: 4 hours (Unit 3: Researching & Reporting)

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Practical classes: listening, reading, language work: 3 hrs. Distance/self-study

activities: 4 hrs.


Week 11

In-class activities: 4 hours (Unit 3: Researching & Reporting)






Week 12 In-class activities: 4 hours (Unit 4: PR for non-profit organisations)






Week 13 In-class activities: 4 hrs. (Unit 4: PR for non-profit organisations)


Practical classes: listening, reading, language work: 2.5 hrs.



Individual self-study: written assignment 3: 2 hrs

Group work: study for oral exams2 hrs

Week 14

In-class activities: 4 hrs. (Unit 4: PR for non-profit organisations)







Week 15 (Unit 4: PR for non-profit organisations)

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In-class activities: 4 hrs.




Individual self-study: preparation for final reading exam: 6 hrs.

Individual self-study: preparation for oral exam: 4 hrs.

Group work: study for oral exams2 hrs

9. Assessment

Assessment procedure Description Type Assessment criteria

Weight (pathways)

A B(2)

Written assignments (1)

Written production of three public relations-related

pieces of writing:

1.- Minutes of a meeting

2.- A report

3.- A communication plan

4.- A press release

NR

Variables to be assessed - Register

- Structure & layout

-Language correctness - Lexical accuracy

- Fulfilment of communicative task

18 18

Progress-assessment tests

Four progress-assessment tests, which include:

-direct and back translation -multiple choice items -cloze test / text correction

NR

Degree of acquisition of

Language structures and

specific vocabulary introduced.

25 --

Oral exam

Along the term, candidates will take the

following two oral tests:

- Role plays (during

the term)

- Oral presentations

NR

Variables to be assessed at

a B2 level: - Pronunciation

- Fluency and interaction

-Vocabulary range -General language use

- Fulfilment of

communicative task.

19 --

Final

exam

Oral exam

Along the term,

candidates will take the

following two oral tests:

- Role play

- Oral presentation

NR

Variables to be assessed at

a B2 level:

- Pronunciation - Fluency and interaction

-Vocabulary range

-General language use - Fulfilment of

communicative task.

-- 19

Use of English -direct and back translation -multiple choice items -written descriptions NR

-Acquisition of specific

language structures and vocabulary introduced.

-- 25

Listening

comprehension

-Two listening

comprehension extracts to be listened to twice.

R -Understanding of two

texts, from various speakers at B2 level

19 19

Reading

comprehension

300-word text. Comprehension exercises

may include: -Content questions (multiple

choice/true or false…) -Cloze text

-Integrated reading and

writing

R

- Ability to skim

(identifying main ideas)

and to scan (finding specific information

quickly) public relations

related text at a B2 level.

19 19

Total 100 100 R: Retrievable NR: Not retrievable

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NOTAS: (1)

Without prejudice to the provisions of Art. 33 of the UIB Academic Regulation (ACORD NORMATIU

del dia 18 de març de 2016 pel qual es modifica l'Acord normatiu 10959/2014, de 18 de març, pel qual

s'aprova el Reglament acadèmic de la Universitat) any form of fraud in the assessment or, in particular,

plagiarism (i.e. the deliberate use of someone else’s text without acknowledging its source) in the written

assignments will be penalized with a ‘fail’ in the assignment where plagiarized text had been detected.

(2) Requests for assessment through Pathway B will be made to the Head of Studies providing

documentary justification which will be assessed by the Academic Council after consultation with the

lecturer involved.

9.1 Retakes

Candidates who do not pass the subject in the ordinary period of assessment will sit for

a retake exam covering the activities designated as ‘retrievable’(R). The final grade will

result from averaging the grade obtained with the grades obtained during the ordinary

period of assessment in the ‘not retrievable’ (NR) activities. Unless otherwise specified,

the retake exam will include the following papers:

Assessment procedure Description Type Assessment criteria Weight

Listening comprehension

-Two listening

comprehension extracts to be listened to twice.

R -Understanding of two texts,

from various speakers at B2

level 19

Reading comprehension

300-word text. Comprehension exercises

may include: -Content questions (multiple

choice/true or false…) -Cloze text

-Integrated reading and

writing

R

- Ability to skim (identifying main ideas) and to scan

(finding specific information

quickly) public relations related text at a B2 level.

19

Total 38

10. Recommended bibliography, resources and additional materials.

10.1. Basic bibliography

Booklet: English for Public Relations

Additional cloze text, oral and listening exercises handed out along the term

10.2. Additional reference

McLisky, M (2011) English for Public Relations in Higher Education Studies, Reading:

Garnet Education

Ashley, A. (2003) The Oxford Handbook of Commercial Correspondence, Oxford: Oxford

University Press.

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Farrall, C; Lindsley M, (2008) Professional English in Use :Marketing. Cambridge:

Cambridge University Press

McCarthy, M; O’Dell, F, (2008) Academic Vocabulary in Use, Cambridge: Cambridge

University Press.

Stacks,D et al.(2013 ). Dictionary of Public Relations Measurement and Research, Miami:

Miami Institute for Public Relations.

Thomson, K. (2007). English for meetings. Oxford: Oxford University Press.

Williams, E.J. (2008). Presentations in English. Oxford: MacMillan.

Wyatt, R, (2007) Check your English Vocabulary for Business and administration. London:

A&C Black Publishers Ltd.

10.2.1 Dictionaries

Oxford Advanced Learner’s Dictionary, Sixth Edition, Oxford: Oxford University

Press, 2012.

Diccionario Oxford Study (Spanish-English, English-Spanish), Oxford: Oxford

University Press, 2006

Smith, Collins et al. (2014) Collin's English Dictionary, Collins Publishers,

Glasgow: Collins Publishers.

10.2.3 Dictionaries online

http://gnososart.com/home/PR_Dictionary (Glossary of Common PR Terms)

http://dictionary.cambridge.org/

www.dictionary.cambridge.org/dictionary/business-english

www.macmillandictionaryonline.com

www.oxforddicionaries.org

www.diccionario.com

www.wordreference.con

www.foreignword.com/dictionary/business (English-Spanish; Spanish–English)

10.2. Grammar and self-study

Eastwood, J. (2002). Oxford Practice Grammar (new edition). Oxford: Oxford

University Press.

Murphy, R. (2012). English Grammar in Use. Cambridge: Cambridge University Press.

Swan, M. (2005) Practical English Usage. Oxford: Oxford University Press.

Hewing, Martin (2013) Advanced Grammar in Use Third edition, Cambridge

University Press

http://gnososart.com/home/PR_Dictionary

http://dictionary.cambridge.org/

http://www.dictionary.cambridge.org/dictionary/business-english

http://www.macmillandictionaryonline.com/

http://www.oxforddicionaries.org/

http://www.diccionario.com/

http://www.wordreference.con/

http://www.foreignword.com/dictionary/business

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Oxford English Grammar Course: Advanced (with answers cd-rom pack) (2011).

Oxford University Press.

10.3 Other resources

ETBCampus: EUTFM virtual classroom

http://www.casadellibro.com/libro-oxford-english-grammar-course-advanced-with-answers-cd-rom-pack/9780194312509/1883226

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Contrato docente DATOS DEL ALUMNO/A

APELLIDOS _____________________________Nombre__________________ DNI

__________________

Curso ________ Fecha de nacimiento _________________ Población __________________________

Domicilio _________________________________________________ Teléfono _________________

Correo-e: _________________________________

DATOS DE LA ASIGNATURA Asignatura ________Inglés III______________ Código __29123____

Profesor/a responsable __Karin Karlsson___________

Itinerarios de evaluación propuestos:

Assessment procedure Type Weight

(pathways) A B

Written assignments NR 20 20

Progress-assessment tests NR 30 --

Oral exams R 18 18

Final exam

Use of English R -- 30

Listening comprehension R 16 16

Reading comprehension R 16 16

Total 100 100

El itinerario por defecto será el ‘A’. Aquellos alumnos que por motivos justificados deseen acogerse a

uno de los otros itinerarios propuestos, deberán firmar este contrato pedagógico.

Itinerario seleccionado por el estudiante (marcad): Itinerario A - Itinerario B

(*) La descripción de las actividades de evaluación se encuentra en el guía docente de la asignatura.

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